WorksheetsCompetitors by Kotler
Total questions: 14
Worksheet time: 14mins
What did Roberto Goizueta recognize as Coca-Cola's competitors?
Other soda companies
Coffee, milk, tea and water
Fast food restaurants
Pepsi
According to computer scientist Gregory Rawlins, what happens if you are not part of the steamroller?
You become part of the road
You become a steamroller
You float above the road
You stop the steamroller
How does the text define good competitors?
Competitors who copy your strategies
Competitors who challenge and improve your skills
Competitors who cooperate with you
Competitors who ignore your business
What is the key competitive advantage mentioned in the text?
Speed and efficiency
Large market share
Advanced technology
Strong financial backing
According to Sun Tzu, why should a company stay alert to its competitors?
To find ways to sabotage them
To gather intelligence and insights
To build alliances with them
To avoid competition altogether
In the short run, who are the most dangerous competitors for a company?
Long-established competitors
Competitors that resemble the company the most
Competitors with low prices
Competitors from different industries
How does the text recommend beating competitors?
By ignoring them completely
By attacking oneself first
By filing lawsuits against them
By imitating their strategies
Who ultimately determines the winner in a market, according to the text?
Competitors
Government regulators
Customers
Shareholders
How do the best fishermen in the market differ from their competitors?
They have better fishing equipment
They catch larger fish
They have better marketing strategies
They understand the fish better
What does the text suggest is the problem in most markets?
Too few competitors
Too many customers
Too many competitors for too few customers
Too much government regulation
According to the text, what is the focus of competition in modern markets?
Producing high-quality goods
Meeting customer needs
Beating competitors at any cost
Maximizing profits
What lesson can be drawn from the story of IBM and Bill Gates?
Small competitors are never a threat
Pay attention to emerging technologies
Focus on established competitors, not startups
IBM had a successful strategy
What is the central message regarding customers in the text?
Customers are irrelevant to competition
Customers determine the outcome of competition
Competitors are more important than customers
Focus on competitors, not customers
According to Theodore Levitt, what should companies add to their factory output?
More products
More employees
Value-added services
Larger factories
