value map to customer profile

(a)  

customer profile to value map

(a)  

target customer and place

(a)  

what customer are trying to get done

(a)  

what annoys the customer before, during, and after getting job done

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what outcomes and benefits customer want

(a)  

what is the customer priority

(a)  

rank gains accordingly to how essential they are in the customer's eye: essential to nice to have

(a)  

rank pains accordingly to how extreme they are in the customer’s eyes: extreme to moderate

(a)  

rank jobs accordingly to thier importance to customer: important to insignificant

(a)  

objective: visualize what matters to your customers in a sharable format

(a)  

step one in making customer profile

(a)  

step two in making customer profile

(a)  

step three in making customer profile

(a)  

step four in making customer profile

(a)  

step five in making customer profile

(a)  

objective: describe explicitly how your products and services create value

(a)  

step one in making value map

(a)  

steps two in making value map

(a)  

step three in making value map

(a)  

step four in making value map

(a)  

what you offer customers

(a)  

how exactly your products and services alleviate specific customer pains

(a)  

how your products and services create customer gains

(a)  

objective: verify it you are addressing what matters to customer. outcome: connection between products/service and customer jobs, gains, pains

(a)  

quickly shape alternative directions for value proposition

(a)  

our (products/services) help/s (_) who want to (_) by (negative verb: ex. reducing, avoiding) (_) and (positive verb: ex. enjoying)(_)

(a)  

helps clarify customer needs and how to create value for them

(a)  

gives you the structure of a business plan w/o overhead

(a)  

key importance of business model canvas

(a)  

focuses on general population with similar needs

(a)  

focus on specific group with unique needs

(a)  

based on slightly different needs, there could be different groups within the main customer segment

(a)  

includes customers with very different needs

(a)  

includes interdependent customer segment

(a)  

represents unique solution for a problem faced by a customer segment or creates value

(a)  

should be innovative and disruptive

(a)  

products already exist should _ with new features and attributes

(a)  

method to market product that is different from others

(a)  

in venn diagram: clear point of difference that meets the needs

(a)  

in venn diagram: your competitors meet the consumer needs better then you

(a)  

in venn diagram: competitive battle ground; uses emotion, innovation, siperior execution

(a)  

statement that answers the questions what, for whom, how useful

(a)  

short and memorable phrase that companies use in advertising

(a)  

how your company will communicate and reach customer

(a)  

owned channels, producer to consumer

(a)  

partner channels: producer to retailers to consumer

(a)  

how you interact with customer

(a)  

interact with customer in person or phone

(a)  

dedicated customer representative

(a)  

no relationship but provides what customers need to help themselves

(a)  

automated process or machinery

(a)  

customers can help each other solve their own problems

(a)  

company allows customer to get involve (ex. youtube)

(a)  

sources from which a company generates money

(a)  

made from customers who make one time payment

(a)  

made from ongoing payment for continuing services

(a)  

selling the rights of ownership to a buyer

(a)  

by charging the customer for the use of product

(a)  

charging for using its product regularly

(a)  

pays to get exclusive rights to use an asset for a fixed period of time

(a)  

pays to get permission to use intellectual property

(a)  

acting as an intermidiary between parties

(a)  

charging to advertise a product using platforms

(a)  

need to do to make your business model work

(a)  

designing, manufacturing, delivering

(a)  

finding new solutions to problems

(a)  

creating and maintaining platforms

(a)  

main inputs you need to carry out your key activities

(a)  

types of key resources

(a)  

external companies that will help caryy out key activities

(a)  

partnership between non-companies

(a)  

strategic partnership between competitors

(a)  

partners developing a new business

(a)  

ensuring reliable supplies

(a)  

focus on evaluating cost of creating and delivering

(a)  

focuses on minimizing cost whenever possible

(a)  

focuses on providing maximum value to customer

(a)