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The Business Plan 5.2

Total questions: 25

Worksheet time: 13mins

Name
Class
Date
1.

What is a business plan?

a)

A business plan is a document that describes a new business and a strategy to launch that business.

b)
A business plan is a document that summarizes the history and achievements of a business.
c)
A business plan is a document that details the marketing strategies of a business.
d)
A business plan is a document that outlines the organizational structure of a business.
2.

What is a value chain?

a)
A value chain is a mathematical equation used to calculate the worth of a product.
b)

A value chain is the distribution channel through which your product or service travels through.

c)
A value chain is a type of necklace made of valuable gemstones.
d)
A value chain is a chain of stores that sell high-value products.
3.

What does the contingency plan look at?

a)
The contingency plan looks at best case scenarios
b)
The contingency plan looks at historical data
c)
The contingency plan looks at current market trends
d)

The contingency plan looks at probable risks for the business and ways to avoid them

4.

A vision statement establishes...

a)
The daily operations and tasks of an organization.
b)

The scope and purpose of a company and reflects its values and beliefs.

c)
The financial performance and profitability of an organization.
d)
The marketing strategies and tactics of an organization.
5.

A business concept is...

a)
a physical location for a business
b)
a marketing campaign
c)

A clear and brief description of an opportunity

d)
a type of financial statement
6.

What expresses the specific aspirations of a company or the major goals it strives for?

a)
vision statement
b)
goal statement
c)
mission statement
d)
objective statement
7.

What is an executive summary?

a)
An executive summary is a summary of the executive team's performance.
b)
An executive summary is a document that outlines the company's financial statements.
c)
An executive summary is a detailed analysis of a business report or proposal.
d)

An executive summary is a brief recounting of the key points contained in a business plan.

8.

A distribution channel is...

a)
A distribution channel is a type of transportation for liquids
b)
A distribution channel is a type of TV network
c)

The means by which you deliver the product or service.

d)
A distribution channel is a method of watering plants
9.

A direct channel is...

a)
A direct channel is a distribution channel that only sells to retailers
b)
A direct channel is a distribution channel that only sells to wholesalers
c)

A direct channel is a distribution channel that sells directly to the customer

d)
A direct channel is a distribution channel that only sells to manufacturers
10.

An indirect channel is...

a)
a channel where the product is sold through online marketplaces
b)
a channel where the product is sold through social media platforms
c)

a channel where the product is sold through a middleman

d)

a channel where the product is sold directly to the customers

11.

What is the Small Business Administration (SBA)?

a)
The Small Business Administration (SBA) is a non-profit organization that supports large corporations
b)
The Small Business Administration (SBA) is a private investment firm that focuses on startups
c)

The Small Business Administration (SBA) is a federal agency that provides support to small businesses and new entrepreneurs

d)
The Small Business Administration (SBA) is a government agency that only provides tax breaks to small businesses
12.

A trade association is...

a)

An organization that offers technical and general assistance to entrepreneurs in a specific industry

b)
A government regulatory agency for trade
c)
A type of stock exchange
d)
A type of currency used in international trade
13.

The four elements of a business concept are...

a)
price, location, packaging, and advertising
b)

product or service, target market, benefits, and distribution method

c)
employee satisfaction, office decor, company culture, and social media presence
d)
raw materials, company history, employee salaries, and website design
14.

Who reads executive summaries?

a)
Interns and entry-level employees
b)
Customers and clients
c)
No one, they are usually ignored
d)

Investors and lenders typically read executive summaries.

15.

Consumers who are most likely to purchase certain products and services are called...

a)
Competitors' customers
b)
Existing customers
c)
Random people
d)

Target Customers

16.

What must you describe in a management team plan?

a)

Budget, staffing, marketing, sales, customer service, product development

b)
The history of the company
c)
Roles, responsibilities, goals, objectives, and strategies
d)
The best vacation spots for team building
17.

What does a business model do?

a)

A business model Gives details about how you plan to make money with your business concept.

b)
A business model is a legal document that establishes the company's ownership structure.
c)
A business model is a marketing strategy used to attract customers.
d)
A business model is a document that outlines the company's financial statements.
18.

The company's description outlines...

a)
the history of the CEO
b)

the company's future plans

c)

the company's background and basic business concept

d)

the recipe for the company's secret sauce

19.

What is the product and service plan?

a)

The product and service plan is a package that includes both the product being offered and the services provided

b)
The product and service plan is a type of insurance policy
c)
The product and service plan is a software program for managing finances
d)

The product and service plan is the guiding principles by which a company functions

20.

The vision and mission statement section of the business plan states...

a)
The vision and mission statement section of the business plan states the financial projections and budget of the company.
b)

The vision and mission statement section of the business plan states the guiding principles by which a company functions.

c)
The vision and mission statement section of the business plan states the daily operations and procedures of the company.
d)
The vision and mission statement section of the business plan states the marketing strategies and customer demographics of the company.
21.

Why is the market analysis important?

a)
Market analysis is not important because businesses should rely on intuition and guesswork.
b)
Market analysis is important because it helps businesses understand the weather patterns in the area.
c)
Market analysis is important because it helps businesses understand the latest fashion trends.
d)

Market analysis is important because it helps businesses understand market trends, customer needs, and competition.

22.

A market plan discusses...

a)

how a company makes its customers aware of its products or services

b)

the history and background of a company

c)

the financial statements and budget of a company

d)

the legal and regulatory requirements of a company

23.

What does the financial plan present?

a)
The financial plan presents the latest fashion trends
b)
The financial plan presents the best vacation destinations
c)

The financial plan presents forecasts for the future of the business

d)
The financial plan presents the history of the company's founding
24.

What plan looks at how the business will expand in the future?

a)
Growth plan
b)
Development plan
c)
Scaling plan
d)

Opening plan

25.

What is the operational plan?

a)
The operational plan is a document that outlines the financial goals of an organization.
b)
The operational plan is a summary of the marketing strategies of an organization.
c)
The operational plan is a report that analyzes the competition in the industry.
d)

The operational plan is a detailed plan that results in production and delivery of the product or service.