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WorksheetsTarget Market Review-Period 1
Total questions: 10
Worksheet time: 50mins
What is the first step in understanding the best customers for your business?
Making an educated guess about the best customers
Identifying the functional, social, and emotional reasons that make customers buy
Creating a chart or spreadsheet of top customers using a CRM system
Ranking previous customers in order from most profitable down to least profitable
What is the cardinal sin in marketing that businesses should avoid?
Targeting and serving everyone
Focusing on a specific audience
Segmenting the market into different groups
Creating a unique competitive advantage
What is the Jobs To Be Done Framework used for?
Ranking previous customers in order from most profitable down to least profitable
Creating a chart or spreadsheet of top customers using a CRM system
Identifying the functional, social, and emotional aspects of a product or service
Understanding the pains and gains of potential customers
What is the purpose of identifying the pains of potential customers?
To address objections and provide solutions before customers voice them
To understand the functional, social, and emotional aspects of a product or service
To create a unique competitive advantage
To segment the market into different groups
What is the most important element of a customer's purchase decision?
Rationalized and justified logic behind the purchase
Emotional triggers and how the purchase makes them feel
Social aspects associated with the purchase
Functional benefits of the product or service
What should businesses do to avoid coming off as bland and boring?
Create a unique competitive advantage
Focus on a specific audience and concentrate on their pain points
Segment the market into different groups and target them separately
Target multiple different target markets simultaneously
What is the purpose of asking customers about their goals and desires?
To understand the functional, social, and emotional aspects of a product or service
To address objections and provide solutions before customers voice them
To figure out how their lives will be better after doing business with the company
To segment the market into different groups
What is the key to creating a compelling and effective marketing message?
Creating a chart or spreadsheet of top customers using a CRM system
Ranking previous customers in order from most profitable down to least profitable
Matching customer pain or problem with how the offer solves it
Understanding the functional, social, and emotional aspects of a product or service
What should businesses do if different people within the same audience have diverse goals or priorities?
Segment the market into different groups and target them separately
Focus and concentrate on the area where they can make the biggest impact
Target multiple different target markets simultaneously
Create a unique competitive advantage
What is the best way to communicate a compelling marketing message?
Ask previous customers about their life after doing business with the company
Use the Jobs To Be Done Framework to understand customer needs
Create a unique competitive advantage
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