A group of customers with shared attributes that you direct your marketing towards.

Dividing your target market into groups such as demographic or geographic is known as...

Refers to a good or service that a company offers to customers. (Possibly the most important)

Refers to how a product will be delivered to customers and where they can find it.

Grouping people with similar lifestyles, as well as shared attitudes, values, and opinions

Which of the following are included in demographics? (choose all that apply)

Who is the target market for a nursing home?

What is an example of a brick-and-mortar business?

B2B is...

Based on where people live

___________is based on the way a customer uses the product (shopping patterns, usage rate, benefits)

Segmenting a market based on customers' buying habits is an example of

4 P's of Marketing

B2C stands for...

The amount of money requested or exchanged for a product. Should cover expenses and allow for a profit

The process of communication with customers and potential customers to inform, persuade and remind about products, prices and where they can be purchased

In order to have successful marketing, you must include which of the following (choose all that apply)

Emerging trends in deciding where to locate include (choose all that apply)

Curbside pick-up, delivery, subscription-based services are all included in the ______ industry

Refers to the buying and selling of goods or services using the Internet and the transfer of money and data to execute these transactions

Select the types of distribution channels (choose all that apply)

An approach to sales that focus on providing a seamless customer experience whether the client is shopping online from a mobile device, a laptop, or in a brick-and-mortar store

Why is it important to build your brand and create a brand image? (choose all that apply)