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WorksheetsGrade 10- Review - Check point 3
Total questions: 40
Worksheet time: 20mins
Norah’s business sells vegetables to restaurants.
What type of market is Norah’s business a part of?
Industrial market
Stock market
Consumer market
Media market
People use apps on their smartphones to buy tickets for the cinema. They no longer buy printed tickets on paper.
What type of market change is this an example of?
Taste and fashion change
Technologies change
Salaries change
Populations change
Which one of the following is an example of demographic segmentation?
Small cars in big cities
Shoes for children aged 2-5 years
Heaters for cold weather
Umbrellas for rainy countries
What is market research?
The process of setting an appropriate price that meets the needs of customers.
The process of creating distribution channels so the product can reach customers.
The process of collecting information about customers, competition and the market.
The process of communicating to customers how their needs will be met.
Which primary research method is used when a business brings together a group of consumers to discuss elements of a product?
Focus group
Observation
Questionnaire
Interview
Muneerah wants to sell fresh fruit juice in Sharjah. She did market research to find out about other businesses that also sell fresh fruit juice in Sharjah.
Which benefit of market research is this an example of?
Building customer profiles
Identify market gaps
Finding out about competitors
Predicting market changes
Which part of product design describes how the product works and what it does?
Slogan
Cost-effectiveness
Aesthetics
Function
Lindt Lindor Chocolate Truffles often have different ingredients added.
Which characteristic of a successful product is this an example of?
A product should satisfy a need or a want of customers.
The product should have a special design to make it different to other products.
A product can be changed to include new features
It must be possible to make a profit.
Roles watches sell for Dh10,00 and more.
What is the Unique Selling Proposition of Rolex?
Low quality and cost-effective
Technology
High quality and luxury
Healthy and organic
In 2016, the UAE government made price-fixing illegal.
What type of factor influencing price is this an example of?
Cost of the product
Price of similar products
Demand
Laws
What type pricing strategy involves a business setting a lower price for a short period of time? E.g. buy one, get one free
Premium pricing
Promotional pricing
Cost-plus pricing
Competitive pricing
Amna wants to sell shredded cheese. She checked the prices of Frico and President shredded cheese. She decided to make her prices lower than theirs.
What type of pricing strategy is Amna using?
Cost-plus pricing
Competitive pricing
Premium pricing
Price-skimming
A business can calculate Price Elasticity of Demand to help them make pricing decisions.
What happens when demand is elastic?
An increase in price will mean a decrease in revenue.
An increase in price will mean an increase in revenue
A decrease in price will mean a decrease in revenue
A change in price will make no difference to revenue
Distribution channels are how a business gets a product from where it is being produced to the consumer. Producers are part of the distribution channel.
What is a producer?
The business making the product.
A business that sells large quantities of products to other businesses.
A business that sells goods to the public in small quantities for consumption.
The person who uses the product.
What are consumer goods?
Goods that are sold to individuals to satisfy their needs and wants.
Goods that are transported fast to avoid expiry.
Goods that are bought and used by a business to produce other goods or services.
Goods that are made to last for more than three years.
Saif’s business sells dates in the UAE, Saudi Arabia and Oman. He decides to distribute his products to Europe.
What type of factor that affects place decisions is this an example of?
Perishable products
Location of customers
Technical products
Frequency of purchase
Sultan wants to sell electronics on the Internet. He needs help with distribution, storage and advertising.
Recommend an appropriate type of distribution.
Supermarket
Online marketplace
eCommerce website
Direct sales
Identify a type of advertising.
Competitions
Sponsorships
Free gifts
Newspapers
The AIDA model ensures that an advertisement is effective. What does the “I” in AIDA mean?
Attention
Interest
Desire
Action
Maryam’s tea brand is established in the market. Many customers have been buying her product for years. Maryam wants to have a promotion to get more customers to continue buying her product for years.
What is the aim of promotion for Maryam?
Highlight new features
Challenge the competition
Increase brand loyalty
Give information
Khalid’s business sells sandwiches to people living in Al Dhafra.
What type of market is Khalid’s business a part of?
Industrial market
Stock market
Consumer market
Media market
People use applications on their smartphones to order food. They no longer drive to shops.
What type of market change is this an example of?
Tastes and fashion change
Technologies change
Salaries change
Populations change
Which of the following is an example of geographic segmentation?
Toys for children aged 2-5 years.
Reading festival for people who love reading.
Iced coffees in hot countries.
Designer clothes for people who earn high salaries.
What is the name for the process of collecting information about customers, competition and the market?
Market gap
Demographics
Market segmentation
Market research
Which primary research method is used when a business sells a small quantity of a product to a limited number of customers?
Focus groups
Observation
Test market
Questionnaire
Saeed did market research with a group of football players. He identified an opportunity for sports drinks to be delivered after every football game. There is no business offering anything like that at the moment.
Which benefit of market research is this an example of?
Building customer profiles
Identify market gaps
Finding out about competitors
Predicting market changes
Which part of product design describes how easy it will be to make a profit?
Slogan
Cost-effectiveness
Aesthetics
Function
Maltesers are round.
What characteristic of successful products is this an example of?
A product should satisfy a need or a want of customers.
The product should have a special design to make it different to other products.
A product can be changed to include new features.
It must be possible to make a profit.
Shiffa sells a face wash and face cream together in one box.
What is the Unique Selling Proposition?
Multi-pack
Technology
Information
Hand-made
Dulce Gusto charges Dh3 per coffee capsule. Other businesses charge Dh4 per coffee capsule.
What type of factor influencing price is this an example of?
Cost of the product
Price of similar products
Demand
Laws
What type of pricing strategy is used to guarantee a profit when a business only produces one product?
Premium pricing
Promotional pricing
Cost-plus pricing
Competitive pricing
Lulu is selling luxury, designer jewellery. She decides to set her price high, to make the product look exclusive.
What type of pricing strategy is Lulu using?
Cost-plus pricing
Competitive pricing
Premium pricing
Price-skimming
A business can calculate Price Elasticity of Demand to help them make pricing decisions. What happens when demand is inelastic?
An increase in price will mean a decrease in revenue.
A decrease in price will mean an increase in revenue.
An increase in price will mean an increase in revenue.
A change in price will make no difference to revenue.
Distribution channels are how a business gets a product from where it is being produced to the consumer. Wholesalers are part of the distribution channel.
What is a wholesaler?
The business making the product.
A business that sells large quantities of products to other businesses.
A business that sells goods to the public in small quantities for consumption.
The person who uses the product.
What are industrial goods?
Goods that are sold to individuals to satisfy their needs and wants.
Goods that are transported fast to avoid expiry.
Goods that are bought and used by a business to produce other goods or services.
Goods that are made to last for more than three years.
Marwa‘s business sells specialised photography products. She has to train staff to make sure customers receive all the information they need about the products.
What type of factor that affects place decisions is this an example of?
Perishable products
Location of customers
Technical products
Frequency of purchase
Zayn’s business makes tissue boxes. He wants to sell large quantities of his product to be resold by another business in smaller quantities.
Recommend an appropriate type of distribution.
Direct sales
Supermarket
Department store
eCommerce website
Identify a type of sales promotion.
TV
Radio
Cinema
Competitions
The AIDA model ensures that an advertisement is effective.
What does the “D” in AIDA mean?
Attention
Interest
Desire
Action
Rashid has a sports shop. This year, a new sports shop opened close to his business. He wants to have a promotion to get customers to choose his business instead of the new sports shop.
What is the aim of promotion for Rashid?
Highlight new features
Challenge the competition
Increase brand loyalty
Give information
