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WorksheetsSport & Entertainment Mkt - Fall Exam
Total questions: 60
Worksheet time: 34mins
What is the definition of Marketing?
Advertising a product through a commercials
Friendly customer service endeavors
All the activities involved in getting goods and services from the businesses that produce them to the consumers who wish to buy them.
Sales and promotions designed to catch a customer's eye.
What are the 4 P's of Marketing?
Promotion, planning, puzzles, prizes.
Product, price, promotion, place.
Product, planning, promotion, people.
Product, place, promotion, people.
The amount customers are charged to use/buy the good or service;
Product
Place
Price
People
Involves determining where the product will be available for consumers to purchase.
Product
Place
Price
People
Also known as the distribution channels
Promotion
Place
Process
People
Which of the "4 P's" represents how you reach the audience by advertising online or on billboards?
A ________ ________ is: "an identified group of consumers most likely to purchase your product or service"
Customer Group
Target Market
Targeted community
Promotional Group
A _____ is a particular group of consumers at which a product or service is aimed.
target market
differentiated offering
pro forma
patent
Identifying your target market makes it easier and more cost effective to ______.
appeal to everyone
sell your products to the masses
reach your potential customers
push away unnecessary customers
Which of the following might result from a company choosing to market their products to a mass audience instead of targeting a specific market?
increased efficiency
increased customer loyalty
increased profits
wasting time & money
Which of the following is an example of psychographic information?
lives in a rural area
single, no children
enjoys running
lives in a cold climate area
Which of the following demographic groups would most likely be the target market for the product in the image?
Male & female age 12-17
Male & female age 25-45
Male & female age 50-60
Male & female age 70-80
What does marketing help a business do?
Create product
Connect the business to their customers
Name the business
Design the package
Which of the following is an example of a service?
Jewelry
Markers
DVD
House Cleaning
Patty's Pottery Company decided to sell its coffee mugs in the local coffee shop. What marketing decision is this?
Product
Place
Price
Promotion
What's an important question when deciding the pricing of your product?
Will customers pay this much?
Will it make a profit?
What will the resell be worth?
None of the above
Motivating customers to buy your product is
Selling
Promotion
Product
Distributing
a business, product or service which is identifiable through names, symbols, phrases and/or qualities
Brand Identifier
Brand Extension
Brand Equity
Brand
the practice of two or more brands forming an alliance and producing a product which includes both brand names
Branding Process
Co-branding
Branding
Brand Personality
legal protection for an identifying word, phrase or image
Trademark
Sub-brand
Licensing
AIDA
Heinz is an example of a
Private label
National brand
Generic brand
Tony the Tiger is an example of a
Trade character
Logo
Trade name
When General Mills uses Cheerios to promote a new product like apple cinnamon Cheerios is called
Mixed brand
Brand extension
Brand licensing
Combining two different companies products is called
Licensing
Co-branding
Co-oping
During which stage of a product's life cycle is a company likely to use promotional campaigns to emphasize product characteristics in order to create demand:
Maturity
Introductory
Decline
Growth
High pricing is better for a company to use then low pricing if they want to increase profits.
True
False
If the costs for a company to make their products goes up, the price for the product will probably ______.
Increase
Decrease
Stay the same
Which stage has rapid sales?
introduction
maturity
decline
growth
What is a product extension?
longer production time
products with extension features
strategies to keep the product from declining
products that keep going through the different stages
What stage will have decreases in production?
intro
growth
maturity
decline
Furniture is an example of a product.
TRUE
FALSE
A distribution channel that is indirect uses_____.
Direct distribution
Channel A Distribution
Intermediaries
No distribution
The channel that goes from Producer to Consumer is considered:
Direct
Indirect
Sales Agent
None of the above
Costco and Sam's are examples of
Reta
Wholesalers
Distributor
Producer
Producers who eliminate all middlemen in the channel are said to be using __________ distribution.
Consumer
Direct
Indirect
Industrial
Which of these would be likely to use an indirect channel of distribution?
Necklace made by Etsy.com member
A bottle of shampoo
The Mercedes Benz Stadium is an example of
Endorsement
Sponsorship
Endorsements are an INEXPENSIVE form of promotion.
True
False
Celebrities must tell the truth when they endorse a product.
True
False
The underwriting an event for the purpose of gaining positive association for the brand with the event, the participant, and/or attendees
Endorsement
Sponsorship
Publicity
Promotion
Sponsorship plays a minor role in professional athletics.
True
False
Young people are more likely to use products endorsed by celebrities they identify with
True
False
Which of the following could be a threat?
Changes in technology
A market vacated by an ineffective competitor
Location of your business
Lack of marketing expertise
What does SWOT stand for?
Strengths, wellbeing, opportunities, threat
Sudden weaknesses, outstanding threats
Social ways of overcoming threats
Strengths, weaknesses, opportunities, threats
A SWOT analysis looks at...
Internal factors
External factors
Both internal and external factors
No answers are correct
Which of the following is a strength?
Loyal customer base
New market opened up
Poor staff training
New competition
Nike has a really strong brand. Which factor of SWOT does this describe?
Strength
Weakness
Opportunity
Threat
Volkswagen has $192B of debt. What factor of SWOT does this describe?
Strength
Weakness
Opportunity
Threat
what is this...
nike
shell
apple
what is this...
TikTok
Apple
Starbucks
Youtube
what is this...
gmail
google play
snapchat
Click the one that is NOT one of the 4 P's
Product
Price
Place
Perception
Promotion
Promotion (in ref to the 4 P's) means:
getting a raise
advertising/marketing
making a brand name
