WorksheetsSEM1 Honors Final
Total questions: 80
Worksheet time: 2hrs 11mins
When people make purchases on the basis of reason or logic, they are using rational buying motives.
True
False
When customers buy on the basis of their feelings or impulses, they are using emotional buying motives.
True
False
A prospect who wants to buy tickets for a white-water rafting trip to experience the adventure of the rapids has emotional buying motives.
True
False
The reasons that cause people to purchase products are called buying motivies.
True
False
Which of the following are characteristics of a sporting event:
Intangible and perishable
Inexpensive and regional
Who must be present for a sporting event to take place?
Amateurs
Professionals
Athletes
Participating in an exercise class at the local health club is an example of
weight lifting
personal training.
When you read a magazine article about a star athlete, you are using the product of sports information.
True
False
What has the growth of the sport industry created?
Physical goals
Job opportunities
Which of the following is one of the benefits you receive when you participate in unorganized sports:
Coaching
Recreation
What benefit does a major sporting event or popular sports attraction provide to a city?
Economic
Political
A target market can be described as the
sample of the market
group of customers the business seeks to attract.
Marzetti’s Musical Instruments has determined that it will focus its marketing efforts on senior high school students. Marzetti’s is engaged in _________ marketing.
mass
risky
target
When sellers offer one-size-fits-all products that will appeal to most buyers, they are using
mass production.
market segmentation
mass marketing.
Mass marketing is not as precise as _____________ marketing
direct
segment
Geographic segmentation is dividing a market by where customers are
working.
born.
living.
When marketers sort customers psychographically, they divide them by
loyalty to a brand.
level of education.
lifestyle habits.
A trend is a general direction in which something is changing or developing.
True
False
What type of sports team sells the most licensed merchandise?
teams in midwest US
winning teams
college teams
teams with traditional nicknames
Why do BIG fundraisers and MAJOR sporting events often invite celebrities to participate in their event?
it helps sell concessions
to provide the best entertainment
to increase attendance and/or expose
to make generous donations
what should a celebrity endorsement always do?
reflect the honest opinion of the celebrity endorser because customers won't believe a celebrity if they are not genuine
must reflect the beliefs of most other advertisements
reflect the findings of the business
what do sponsors want to accomplish by putting their company name/logos on NASCAR automobiles?
brand recognition
entertainment
contracts
which of these is a "symbol based" logo?
Which of these is a "text and symbol" based logo?
Which of the following logos would be the easiest to adapt for use in a variety of sizes or on different advertising media?
logo with multiple colors
highly detailed/complex logo
simple black and white logo
what is the most likely reason for an existing sport business to obtain demographic and psychographic information about an untapped market?
to improve its image with its core customer
to eliminate its competition
to increase its market share
A youth sports league sends out a survey to determine why it has lost participants over the past 2 years. What is the primary reason for getting this PRIMARY marketing information?
to test a new product
to identify a problem
to measure brand awareness
what is one disadvantage of using the internet as a way to obtain secondary marketing information?
information is easy to obtain
information is free
information may be inaccurate
What is sports sponsorship?
Sports sponsorship is a form of marketing where a company or brand provides financial or material support to a political campaign.
Sports sponsorship is a form of marketing where a company or brand provides financial or material support to a charity organization.
Sports sponsorship is a form of marketing where a company or brand provides financial or material support to a sports team, event, or athlete in exchange for advertising or promotional opportunities.
What are the key components of event planning?
Setting objectives, creating a budget, selecting a venue, organizing logistics, coordinating vendors, promoting the event, managing registrations, and evaluating the event's success.
Creating a guest list, designing invitations, and sending out RSVPs.
Why is identifying the target audience important in sport and event marketing?
To ignore the needs and preferences of the target audience.
To waste time and resources on ineffective marketing strategies.
To create effective marketing strategies and campaigns
How can sport and event marketers effectively reach their target audience?
By utilizing various marketing strategies such as social media advertising, influencer partnerships, targeted email campaigns, and sponsoring relevant events or athletes.
By neglecting social media and focusing only on television commercials.
By relying solely on traditional advertising methods such as print ads and billboards.
(2.01 A) Participating in an exercise class at the local health club is an example of...
Personal Training
The Sporting Event
Sporting Goods
Sports Information
When you read a magazine article about a star athlete, you are using the product of
Sports Information
Sporting Goods
Personal Training
(2.01 A) What do the unorganized participants in sports have that the organized participants do not have?
Professional Status
Freedom From Rules
Regulated Teams
Which of the following is an example of marketing The Sporting Event?
Jogging in the morning.
Texting a best buddy.
Running a social media ad for an upcoming NFL game.
An example of a private event would be...
A concert.
Wedding
A baseball game.
True or false? Target marketing is usually more effective for marketing sports and events.
TRUE
FALSE
You're selling a new kind of sponge, and you decide you want to focus your marketing efforts on the Northeast United States. This is called...
Psychographic Segmentation
Geographic Segmentation
Behavioral Segmentation.
You're opening a new muffin business. You decide you want to focus on people aged 20-40 to market your muffins to. This is an example of...
Demographic Segmentation
Geographic Segmentation
Behavioral Segmentation
You're selling camping gear, so you decide to focus your marketing efforts on people who like outdoorsy hobbies. This is an example of...
Demographic Segmentation
Psychographic Segmentation
Geographic Segmentation
Candy sales tend to spike at Valentine's Day, so most grocery stores up their candy supply in early February. This is an example of...
Demographic Segmentation
Behavioral Segmentation
Geographic Segmentation
You really like Doritos. It's the only chip you'll eat. If it isn't available, you won't consider alternatives. This is an example of...
Brand Loyalty
Brand Awareness
_________ are a general direction in which something is developing or changing.
Trends
Motives
Demographics is...
Involves the locations and methods used to make products available to customers
Common characteristics of a group, such as age, marital status, gender, and income level
Describes how a business blends the four marketing elements of product, distribution, price and promotion
Using sports to market a product
Discretionary income is...
The amount customers pay for products
Influencing how people choose to spend their time and money on entertainment
Amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses
The number of viewers a program attracts
Distribution is...
Involves the locations and methods used to make products available to customers
What a business offers to satisfy needs
Some type of performance that people are willing to spend their money and spare time watching
The creation and maintenance of satisfying exchange relationships
Entertainment is...
Ways to make customers aware of products and encourage them to buy
The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer
Using sports to market products
Some type of performance that people are willing to spend their money and spare time watching
Entertainment marketing is...
Using sports to market products
The number of viewers a program attracts
Influencing how people choose to spend their time and money on entertainment
The creation and maintenance of satisfying exchange relationships
Marketing Mix is...
Describes how a business blends the four marketing elements of product, price, place, and promotion
Influencing how people choose to spend their time and money on entertainment
The amount customers pay for products
What a business offers customers to satisfy needs
Price is...
Some type of performance that people are willing to spend their money and spare time watching
Influencing how people choose to spend their time and money on entertainment
What a business offers customers to satisfy needs
The amount customers pay for products
Product is...
Ways to make customers aware of products and encourage them to buy
What a business offers customers to satisfy needs
The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer
The amount customers pay for products
Promotion is...
Common characteristics of a group, such as age, marital status, gender, and income level
Influencing how people choose to spend their time and money on entertainment
The number of viewers a program attracts
Ways to make customers aware of products and encourage them to buy
Sports Marketing is...
Using sports to market products
Describes how a business blends the four marketing elements of product, distribution, price and promotion
Involves the locations and methods used to make products available to customers
Common characteristics of a group, such as age, marital status, gender, and income level
What is involved in getting your name on a stadium?
Sponsorship of the stadium
Renovations of the stadium
Professional teams and the community
Political clout
What is the impact of winning on revenue in sports?
Tying leads to higher revenue
Winning has no impact on revenue
Winning leads to higher revenue
Losing leads to higher revenue
Uses advertising and other forms of communication to distribute information about products or services
Promotion
Financing
Selling
Marketing
Involves determining the best way to get products or services to customers
Distribution
Pricing
Marketing-information Management
Product/Service Management
This term is used to describe all potential customers who have the desire and ability to purchase a business’s products
market
sales zone
consumer
industry
A growing division of the marketing field that focuses on the business of sports and the use of sports as a marketing tool.
Selling
Industrial Marketing
Sports Marketing
Advertising
Sports Marketing is a new concept
True
False
This is a specific group of consumers an organization selects as the focus of its marketing plan
Customer mark
industrial target
target market
financial goals
The NFL generates more than $13 billion in sales each year. This money comes from ticket sales only.
True
False
Which of the following statements best describes the target market for a Taylor Swift concert?
Pre-teen and teenage Caucasian females
Mid-to-late 20’s Caucasian males and females.
50-60 year old Hispanic males & females
30-45 year old Asian American females
The marketing mix, also known as the elements of marketing, consists of
production, selling, distribution, & merchandising
product, selling, distribution, & advertising
producing, transporting, displaying, & selling
product, price, place, & promotion
A product can be a good or ______________.
need
want
service
product
Sports and entertainment largely satisfies the __________ of customers.
wants
needs
wishes
thoughts
The ___________ is the amount that customers pay for products.
Disposable Amount
Value
Price
Discretionary Amount
Who sits to your left?
Who sits to your right?
What does SEM stand for in this course?
