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WorksheetsMarketing Fall Final
Total questions: 43
Worksheet time: 19mins
The process and methods used to gather information, analyze it, and report findings related to marketing goods and services.
Quantitative Research
Qualitative Research
Marketing Research
Attitude Research
Marketing Research is not a tool used to determine what price to sell products.
True
False
??? data is data obtained for the first time and used specifically for the particular problem or issue under study.
(a)
Data already collected for some purpose other than the current study.
Primary
Secondary
Attitude
Media
Asking customers how they feel when they try on a new pair of jeans.
Quantitive
Qualitative
Is it true that Marketing Research can help in identifying potential markets?
True
False
Observing and keep track of how much time it takes to make a cheeseburger from start to finish at Sonic.
Quantitative
Qualitative
An advantage of secondary data is that it is
easily obtained
little exists for your research
exist data may not be suitable
may be inaccurate
Which type of data using data from the 2020 US Census?
(a)
An examination of the organization's Strengths, Weaknesses, Opportunity & Threats
Business Plan of Action
SWOT Analysis
PEST Analysis
Mission Statement
Strengths and Weaknesses in a business as referred to by SWOT analysis
External Factors
Poor Planning
Internal Factors
Good Management
An example of Opportunities or Threats from the external environment
Competitors
GDP per capita
Sales
Strengths
Great communication skills and analytical abilities is an example of a type of
Strength
Weakness
Opportunity
Threat
Global expansion in a company is an example of a(n)
Strength
Weakness
Opportunity
Threat
A business has a poor reputation among customers , this would be considered to be a(n)
Strength
Weakness
Opportunity
Threat
The term "Demographics" refers to
Grouping potential customers based on their beliefs and preferences
Grouping potential customers based on whether or not they have purchased a product in the past
Grouping potential customers using statistical data such as age, race and gender
Grouping potential customers based on where they live
Segmenting a market based on customers' attitudes, opinions, and interests is called
Demographics
Psychographics
Geographics
Market Segmentation
When a business divides its market on the basis of where its customers live is called
geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation
Targeting a group of potential consumers using psychographic characteristics might include using data about
music preferences
race
age
gender
SWOT Analysis
the total number of product lines and individual products or services offered by a company
Product Promotion
Product Mix
Product Services
Product Modification
The stages that a product goes through during its life is product modification.
True
False
The efforts a business makes to identify, place, and sell its products in the marketplace
Product Positioning
Product Mix
Product Modification
Product Management
Since goods and services are vital for every organization, it is important for product managers to act _____
Joyful
Mannerly
Soundly
Ethically
Netflix using Direct Sales through a website is which marketing function...
promotion
marketing information management
pricing
selling
A technology company is about to release its latest smartphone model is which function.
product
selling
promotion
channel management
A car dealership offers a “Trade-In Bonanza” event where customers can bring in their old vehicles and receive a substantial discount on the purchase of a new car.
Promotion
Marketing Information Management
Channel Management
Market Planning
