WorksheetsCorporate vs business level strategy
Total questions: 25
Worksheet time: 13mins
Which of the following defines what business or businesses the firm is in or should be in?
Business strategy
Corporate strategy
Functional strategy
National strategy
Which of the following defines how each individual business unit will attempt to achieve its mission?
Business strategy
Corporate strategy
Functional strategy
National strategy
The corporate level is where top management directs:
all employees for orientation
its efforts to stabilize recruitment needs
overall strategy for the entire organization
overall sales projections
It bridges the gap between "where we are" and "where we want to be".
Goals
Objectives
Tactics
Strategy
The initial step to implementing value chain analysis is
establishing costs in terms of money.
establishing costs in terms of time.
dividing a firm's operations into specific activities or business processes.
converting the cost data into information by looking for competitive cost strengths and weaknesses.
attaching a cost to each discrete activity.
In the context of value chain analysis, the primary activities of a firm include:
A) R&D, human resources, materials management, and production
B) service, human resources, production, and materials management
C) company infrastructure, information systems, human resources, and materials management
D) R&D, production, marketing & sales, and service
A level of strategy that is concerned with the firm’s overall objectives and scope of operation
Corporate
Business
Functional
The decision which determines the future strategy of a firm
Strategy Implementation
Strategy Choice
Strategy Formulation
Corporate Strategy is...
Concerned with the day-to-day operational activities, where all planning become actions.
Related to the operating divisions and departments of the organisation
More about developing and sustaining a competitive advantage for the goods and services that are produced
Concerned with the selection of businesses in which the company should compete and the coordination of that portfolio of business.
This level outlines what you want to achieve: growth, stability, acquisition or retrenchment. It focuses on what business you are going to enter the market.
Corporate level strategy
Business level strategy
Functional level strategy
This level answers the question of how you are going to compete. It plays a role in those organization which have smaller units of business and each is considered as the strategic business unit (SBU).
Corporate level strategy
Business level strategy
Functional level strategy
What is corporate strategy?
the choice of direction of the firm as a whole and the management of its business or product portfolio and concerns
management views its product lines and business units as a series of investments from which it expects a profitable return
emphasizes the improvement of operational efficiency when the corporation’s problems are pervasive but not critical
expansion of operations into other geographic locations and/or increasing the range of products and services offered to current markets
BCG Matrix stands for
Boston College Grade
Boston Consulting Group
Boston Consulting Grade
Boston College Group
Low relative market share and high growth rate is shown by.................quadrant
dog
cash cow
star
question mark
BCG matrix shows that it is the best to be in the ........ Quadrant
question mark
star
cash cow
star
Which quadrant shows high relative market share and high industry growth rate ?
dog
cash cow
question mark
star
If my portfolio of product fall under the cash cow quadrant, that means i have..........
low market share which i need to do more aggresive promotion
high market share which i need to sustain
low industry growth rate so i need to self off my business unit
high growth rate so i don't need to diversify into different industry
High relative market share but low growth rate is shown by.......... quadrant
cash cow
doq
question mark
star
Sell-off and liquidation are strategies for ...... quadrant
dog
star
question mark
cash cow
The BCG Matrix uses two dimensions which are
Strength of rivalry and strength of industry
market growth rate and industry attractiveness
industry growth rate and relative market share
level of competition and relative market share
which of the quadrant shows low relative market share and low industry growth rate ?
dog
star
question mark
cash cow
the x-axis in BCG represent
Industry in growth rate
relative market share
product speed to market
competitive advantage
