WorksheetsIntro to Entertainment & Sports Marketing Quiz
Total questions: 20
Worksheet time: 10mins
Name
Class
Date
1.
Name (First & Last)
4 lines
2.
The creation and maintenance of satisfying exchange relationships
a)
Gross Impression
b)
Marketing
c)
Promotion
d)
Product
3.
What a business offers customers to satisfy needs/wants?
a)
Product
b)
Promotion
c)
Place/Distribution
d)
Price
4.
Involves the locations and methods used to make prodcuts available to customers
a)
Product
b)
Place/Distribution
c)
Promotion
d)
Price
5.
The amount customers pay for products
a)
Product
b)
Promotion
c)
Price
d)
Place/Distribution
6.
Ways to make customers aware of products and encourage them to buy
a)
Product
b)
Promotion
c)
Place/Distribution
d)
Price
7.
Using sports to market products
a)
Marketing
b)
ESPN Commercial
c)
Sports Marketing
d)
Entertainment Marketing
8.
Which is NOT an example of promotion?
a)
TV commercials
b)
Spotify Ads
c)
Government regulation
d)
Hyvee logo in Memorial Stadium
9.
Influencing how people choose to spend their time and money on entertainment
a)
Sports Marketing
b)
Selling
c)
Entertainment Makreting
d)
Consumer Spending
10.
Common characteristics of a group, such as age, marital status, gender, and income level (things you can usually know from a first impression)
a)
Demographics
b)
Geographics
c)
Psychographics
d)
Behavioral Segmentation
11.
Focuses on characteristics that CANNOT physically be measured such as values, interests, and lifestyle choices
a)
Demographics
b)
Geographics
c)
Psychographics
d)
Behavioral Segmentation
12.
Divides market into physical locations
a)
Demographics
b)
Geographics
c)
Psychographics
d)
Behavioral Segmentation
13.
A specific group of consumers a business wants to reach
4 lines
14.
A customer's attitude towards products and services
a)
Demographics
b)
Geographics
c)
Psychographics
d)
Behavioral Segmentation
15.
The value people believe they receive from a product or service (ex: iPhone)
a)
Emotional Purchase
b)
Benefit Derived
c)
Patronage Purchase
d)
Comparative Advantage
16.
Each of the following is an example of a marketing segment except for...
a)
Freshman at Millard North
b)
students at a university who purchase season football tickets
c)
female NASCAR fans
d)
all teenagers in the United States
17.
Purchasing a $100 t-shirt after your favorite college team wins the national championship game is an example of a(n)
a)
Benefits Derived
b)
Patronage Purchase
c)
Rational Purchase
d)
Emotional Purchase
18.
The type of buying motive needed when making a big purchase
a)
Benefits Derived
b)
Patronage Purchase
c)
Rational Purchase
d)
Emotional Purchase
19.
What generation is this individual in?
a)
Gen X
b)
Gen Alpha
c)
Millenial
d)
Gen Z
20.
When thinking about Behavioral segmentation, what does the term product usage mean?
4 lines
100 %
