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WorksheetsMarketing Basics Quiz
Total questions: 10
Worksheet time: 5mins
What involves collecting information/data about the customer in order to make business decisions? Example - ask for zip code or phone number at check out or conducting a survey to learn more about customers
Channel Management
Customer Service
Information Management (Marketing Research)
Product Management
A goal that focuses on two elements profit and satisfied customers
Pricing
Customer Service
Marketing Concept
Marketing
A division of the market based upon where people live
Psychographics
Buyer Behavior
Geographics
Demographics
The group of customers that is identified for a specific marketing program. For example a company wants to sell healthy drinks, so they try to promote and advertise to athletes
Customer
Target Market
Market Segment
Consumer
Customers who influence the purchase of and use a product. Example a child who sees a commercial for fruit loops cereal and asks parents to buy it. They are using the product
Seller
Consumer
Customer
Buyer
Grouping potential customers based upon how often they buy and why they buy products
Psychographics
Buyer Behavior
Geographics
Demographics
Developing, promoting, and distributing products to satisfy customer needs and wants is
Information Management
Product Planning and Management
Marketing Concept
Marketing
The group of all of the potential customers or people who share similar wants and needs and who have the ability to purchase a given product
Market Segment
Target Market
Customer Profile
Market
A detailed list or description of the customer in order to better meet the needs of its specific customers
Target Market
Customer
Consumer
Customer Profile
The way the market is divided into smaller groups of potential customers
Information Management
Marketing Concept
Target Marketing
Market Segmentation
