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Worksheets

Foundation 9 & 10 (2024)

Total questions: 91

Worksheet time: 46mins

Name
Class
Date
1.

Yolanda was recently hired at the business where you work. She recently confided in you that she regularly overhears the other beauty pros talking about upselling services. She asks you to give her an example of this practice so that she can take advantage of its benefits as well. Which of the following would you BEST use as an example to explain this practice to Yolanda?

a)

“When you have a client in for their first service, try to, at that moment, encourage a second visit for a repeat service.”

b)

“While working on a client, try to recommend an additional service during that same visit.”

c)

“When using a product on a client, try to talk up the product as much as you can in an effort to get them to buy it for at-home use.”

d)

“While working on a client, ask them if they have any friends who would also benefit from such services.”

2.

Which of the following is LEAST likely to happen if you do not pay back your student loans?

a)

You will default on those loans.

b)

You will harm your personal credit.

c)

You will not be allowed to graduate.

d)

You will face legal action.

3.

Viviane has decided she must increase her numbers of repeat customers in order to establish a more regular clientele and to increase her earnings. Toward this end, she has committed herself to rebooking her clients. If she is to have the highest chance at success in establishing a consistent rebooking process, when should she be thinking about and talking to her clients about getting back in for their second visit?

a)

the day after their first visit

b)

before their first visit

c)

within two weeks of their first visit

d)

during their first visit

4.

Which of the following is LEAST likely to be true if you are an employee of a salon, spa, or barbershop?

a)

You will work as an independent contractor.

b)

You will work on a salary basis.

c)

You will work on a salary-plus-commission basis.

d)

You will work on a commission basis.

5.

Theodore always makes it a point to talk to his clients about the other services he offers during his current service. He hopes this will get them to stay a bit longer and add on an additional service. Which of the following is Theodore practicing?

a)

rebooking

b)

retailing

c)

ticket upgrading

d)

marketing

6.

Which of the following BEST represents retailing?

a)

recommending that a client see a different specialist in another establishment for a specialized service

b)

recommending that a client see a different specialist in your establishment for a specialized service

c)

recommending that a client make an appointment now to come back in six weeks for another one

d)

recommending that a client purchase for home use the lotion you are using on them during a service

7.

Which of the following is MOST dependent on a loyal client base?

a)

working more hours

b)


retailing more

c)

increasing service prices

d)

spending less money

8.

If, as a beauty professional, you are regularly and successfully recommending and selling additional services to your clients, than you have most likely perfected the practice of ______.

a)

rebooking

b)

public speaking

c)

retailing

d)

ticket upgrading

9.

Jared is beginning his beauty career at a local establishment. He has studied the industry and has a thorough understanding of what it is like on the job. In which of the following ways will this benefit Jared?

a)

It will help him to promote himself and build a loyal client base.

b)

It will automatically translate to a large number of loyal clients.

c)

It will allow him to bypass the state board exam and move straight into his career.

d)

It will guarantee him a job with high wages and good working conditions.

10.

In the beauty and wellness industry, the first step in selling is to sell ______.

a)

a service

b)

yourself

c)

a product

d)

your shop

11.

When is the BEST time to think about getting your clients back into your salon, spa, or barbershop for their second appointment?

a)

before they come in for their first appointment

b)

within a week after their first appointment

c)

immediately after they leave from their first appointment

d)

while they are there for their first appointment

12.

Sherry has recently opened a small establishment. Because she has little money for additional equipment, she will be the only employee for the foreseeable future. Sherry has decided, however, to “give herself a raise” by retailing more. What, exactly, does this mean?

a)

Sherry will spend more time trying to sell products to her customers.

b)

Sherry will increase the prices she charges for her services.

c)

Sherry will stay open longer in order to work more hours.

d)

Sherry will spend less money on unnecessary personal things.

13.

As you become more and more experienced, you should see a reduction in the ______.

a)

number of clients you see

b)

amount of money you earn

c)

number of services you perform in a given day

d)

amount of time it takes you to perform services

14.

Which of the following is MOST likely to increase a beauty professional’s chances of quickly building a solid and loyal clientele?

a)

Employ advanced marketing and publicity strategies.

b)

Select a specific location where the competition for clients is saturated.

c)

Live and work in a rural area or small town.

d)

Concentrate on a common, popular niche within the beauty business.

15.

Although Jamie did not have to set up her own small business, she does pay the owner of the establishment she works at a portion of every client fee in exchange for the use of the station and the space. Jamie is MOST likely a(n) ______.

a)

full-time employee

b)

dependent contractor

c)

independent contractor

d)

part-time employee

16.

The first reality of a service position is that your career revolves around ______.

a)

You

b)

your clients

c)

your boss

d)

the general public

17.

Rhonda works hard as a licensed beauty professional. However, she is one of seven professionals at her business. If Rhonda wants to truly succeed as part of a growing team, which of the following should she AVOID doing?

a)

pitching in

b)

being a conflict resolver

c)

becoming a relationship builder

d)

remaining insubordinate

18.

In order to meet your clients’ needs, you must do all EXCEPT which of the following?

a)

Be a life long learner

b)

Be true to your word

c)

Put yourself first

d)

Be punctual

19.

Marcia is your newly hired employee. Although she has been doing a very good job, she has little to no repeat clientele. Recently, she asked for your advice on how she can improve on getting more repeat clients. She tells you that she always calls two days ahead of time to remind clients of their upcoming appointments, always asks them questions about their home maintenance so that she can learn about their individual needs, always showcases the products she uses during the service in case they want to buy any for at-home use, and always follows up two days after the appointment to ask if they want to book a second appointment. Where can you tell Marcia she may be going wrong?

a)

Marcia should try to rebook clients while she is working on them, not two days later.

b)

Marcia should not showcase products for clients to purchase for at-home use.

c)

Marcia should not call two days before to remind clients of their upcoming appointments.

d)

Marcia should not ask clients personal questions about their home maintenance.

20.

Your first job in this industry will also likely be your ______ job.

a)

most lucrative

b)

most difficult

c)

best

d)

only

21.

Why is it important for you to report all of your income, even cash tips that are not shown on your paycheck?

a)

You will increase the value of those tips in real dollars over the long term.

b)

You will increase the amount of Social Security benefits you’ll receive after retirement.

c)

You will get a bigger return on your taxes if you report income that was not included in your paycheck.

d)

You will encourage future clients to tip more frequently and more generously.

22.

If you wanted to “give yourself a raise,” the BEST way to do so would be to ______.

a)

work fewer hours

b)

spend less money

c)

retail less

d)

decrease service prices

23.

Ignacio is currently experiencing the most difficulty he has ever had or likely ever will have as a beauty pro. If Ignacio is like most others who work in the beauty and wellness industry, which of the following is MOST likely true?

a)

Ignacio is currently at his first job as a beauty pro.

b)

Ignacio has not yet started working as a beauty pro.

c)

Ignacio is currently at his second job as a beauty pro.

d)

Ignacio is currently at his long-standing job as a beauty pro.

24.

The document that outlines the duties and responsibilities of a particular position is known as a(n) ______.

a)

employment status

b)

job description

c)

employment classification

d)

career resume

25.

Which of the following represents a similarity between being in beauty and wellness school and working as a professional in the beauty and wellness industry?

a)

In both cases, you are able to determine your own schedule and change it whenever you want.

b)

In both cases, you should put your own needs above everyone else’s.

c)

In both cases, you can showcase your skills by working hard and doing your best.

d)

In both cases, you are given several chances to do a certain procedure right.

26.

How does the U.S. Internal Revenue Service (IRS) categorize independent contractors and booth renters?

a)

as temporary workers

b)

as self-employed workers

c)

as full-time employees

d)

as part-time employees

27.

You are an instructor of beauty and wellness courses at a local vocational school. Marcus, one of your best students, tells you during class that he has heard other instructors mention the importance of being a “lifelong learner.” Marcus asks your opinion of what, exactly, that means. What do you tell him?

a)

to continually stay enrolled in school

b)

to recognize problems quickly and always try to solve them

c)

to put others first, before himself

d)

to never think of himself as being done with learning

28.

Gina was sure to ask all of the prospective employers she interviewed with for a thorough and written job description before she left each of the interviews she attended. Why was it important for Gina to do this?

a)

Gina will be expected to fulfill the functions listed on the job description.

b)

Gina will only be hired if she is able to recite all of the functions listed on the job description.

c)

Gina will be quizzed on the functions listed on the job description.

d)

Gina would have been disqualified had she not requested a written job description.

29.

What is the best way to record your tips and additional income?

a)

Enter them into a spreadsheet immediately after a client tips you.

b)

Keep a daily log.

c)

Guesstimate as best you can while you are preparing your annual taxes.

d)

Keep a monthly log.

30.

Bernice is a beauty professional at a high-end establishment. Whenever she is treating a client with particularly sore or injured muscles, she always uses the same warming balm. After the service, she always shows the client a jar of the balm that is available for sale and take-home use. By doing so, Bernice is ______.

a)

retailing

b)

marketing

c)

ticket upgrading

d)

rebooking

31.

Which of the following should you AVOID in order to become a good team player?

a)

resolving conflicts

b)

negativity

c)

relationship building

d)

being subordinate

32.

Jasmine owns a successful business in the downtown area of her community. Since her establishment opened six years ago, she has continuously looked for ways to grow the business and clientele. One of the things she does regularly is speak at public events, such as PTA and social group meetings. Why is this an important thing for Jasmine to do?

a)

It demonstrates her professionalism and attention to client needs.

2.

b)

It puts her in front of people in her community who are potential new clients.

c)

It publicly showcases her talents as a beauty specialist.

d)

It proves to those in the community that she is a reliable businesswoman.

33.

A large portion of Harold’s income comes in the form of tips. Because he is careful to do exactly as he was instructed to do by all of his instructors in school, Harold ______.

a)

keeps a daily log of his tips and reports exactly half of them in his income taxes

b)

does not keep track of his tips so that he will not have to report them in his income taxes

c)

keeps a daily log of his tips but reports none of them in his income taxes

d)

keeps a daily log of his tips and reports all of them in his income taxes

34.

Winston is your friend and coworker, and has recently confided in you that he is going to start keeping better track of all of his tips to avoid trouble down the road. He told you that from now on, he will be sure to keep a daily log, at the end of each week add the total amount to his income, keep a monthly logbook, and at the end of the year report exactly half of the cash tips to the IRS when filing his taxes. As Winston’s friend, what advice should you give him?

a)

He does not need to add the cash tips into his income.

b)

It is not necessary to keep a daily log of cash tips.

c)

He must report all, not only half, of his cash tips to the IRS as part of his total income.

d)

There is no need to report any of his cash tips to the IRS as part of his total income.

35.

What should you do if you have a conflict with a coworker on the job?

a)

You should be willing to discuss the conflict with others who are not involved.

b)

You should be willing to escalate the conflict if necessary.

c)

You should be willing to leave the conflict unresolved.

d)

You should be willing to resolve the conflict.

36.

Why would it be beneficial for someone to rent a booth at a salon, spa, or barbershop?

a)

to gain full-time employee status

b)

to set up one’s own business

c)

to receive full health benefits

d)

to receive a regular, steady salary

37.

Brenda is a beauty professional who, based on a careful review of her monthly budget, has decided to “give herself a raise.” Which of the following will BEST assist her in doing so?

a)

spending more money

b)

working fewer hours

c)

decreasing service prices

d)

retailing more

38.

Which of the following must always be your first concern as a beauty industry professional?

a)

using social media

b)

providing good-quality service

c)

asking for your clients’ email addresses

d)

showing up to work on time

39.

Why should beauty professionals familiarize themselves with a multitude of compensation structures before starting their careers?

a)

There are a variety of ways employers within the beauty and wellness industry might compensate their employees.

b)

The beauty and wellness industry does not compensate its professionals using any traditional methods.

c)

Beauty professionals will ultimately become entrepreneurs and therefore need to compensate themselves.

d)

All employers within the beauty and wellness industry allow their employees to choose their compensation method.

40.

Ingrid is worried. Although she has spent a full eight hours of every day this week on the job, she has worked on only four clients. This means that her paycheck will not cover her weekly bills. Which of the following is MOST likely true of Ingrid?

a)

She is paid on an hourly basis.

b)

She is not allowed to receive any tips.

c)

She is a salaried employee.

d)

She is paid purely on commission.

41.

If you are using an expensive product during a service, which of the following should you AVOID doing if you’re trying to sell this product to your client?

a)

placing the bottle of product in the client’s hand

b)

talking about the benefits of the product

c)

discussing the cost savings of the generic brand

d)

keeping the bottle of product within view

42.

Why is being paid an hourly rate usually the best way for new beauty professionals to start out?

a)

New beauty professionals rarely have an established clientele.

b)

Beauty professionals making an hourly rate also earn the highest commissions.

c)

Receiving an hourly rate ensures any beauty professional the highest income.

d)

Only those beauty professionals on hourly rates can also receive tips.

43.

Alison has not been thriving in her early career as a beauty professional. She has tried very hard to follow through on what she learned in school by being true to her word, being punctual, putting herself before others, and continuing to be a lifelong learner. Where has Alison gone wrong?

a)

Now that she is on the job, Alison should put others first.

b)

Now that she is on the job, Alison should not be so worried about being punctual.

c)

Now that she is on the job, Alison should not always be true to her word.

d)

Now that she is on the job, Alison should not continue to be a lifelong learner.

44.

You are hoping to work for a business owner who will hire you as a salaried employee. From which of the following owners should you accept the job offer?

a)

Mikey, who will make you part of his team and start you at $40,000 per year

b)

Rick, who offers you a spot in his establishment to build your own small business

c)

Joanna, who is willing to rent you your own station at her prestigious establishment

d)

Felix, who wants to pay you based purely on a percentage of all of the client fees you collect

45.

Which of the following is MOST likely to be a benefit of public speaking in front of local groups, such as the PTA or other organizations?

a)

You will show your reliability as a beauty industry professional.

b)

You will showcase your ability to use social media.

c)

You will demonstrate that you are a “glass half full” type of professional.

d)

You will put yourself in front of people who are potential clients.

46.

To overcome a client’s objection, ______.

a)

avoid stating things in terms of the client’s benefit

b)

state things in such a way as to avoid having the client change their mind

c)

reword the objection in a way that addresses the client’s need

d)

do not acknowledge what the client said

47.

Chair or booth rental might be perfect for individuals who ______.

a)

rely on only one job for income

b)

wish to take a stepping-stone approach to business ownership

c)

need full-time employment

d)

do not have the time to build up their own clientele independently

48.

Being a person who always sees the glass as half full is one important way to be ______.

a)

professional

b)

positive

c)

respectful

d)

reliable

49.

Reynaldo is a successful beauty professional. His client list is long and loyal. One area where Reynaldo is not as adept as his coworkers, however, is in retailing. Which of the following should Reynaldo always be taking as his first step in successfully selling products?

a)

getting to know the products

b)

selling himself

c)

selling the establishment

d)

getting to know his customers

50.

Jamal is the proud owner of a newly opened establishment in the downtown area of his community. He has been hard at work these past few weeks in an effort to create his business's brand identity. Which of the following will Jamal want to focus on the MOST in those efforts?

a)

determining his business's point of difference

b)

summarizing his projected financial statement and analyses

c)

maintaining a regular and loyal clientele

d)

outlining his employee and management levels and responsibilities

51.

Laura is the proud owner and operator of a new beauty business. Because she has just opened her doors, she has a very small budget for getting the word out about her new establishment. Given her financial constraints, which of the following is likely to be Laura’s BEST way to market her new business?

a)

viral marketing

b)

newspaper ads

c)

direct mail

d)

television spots

52.

Kendra is considering opening her own full-service establishment. She has just begun taking preliminary steps in that direction. What she knows for certain at this early stage is that she wants to be in charge of making her own rules and is more than responsible enough to meet all of the duties and obligations of running a business. Which of the following business models would MOST likely be best for Kendra?

a)

franchise

b)

corporation

c)

sole proprietorship

d)

partnership

53.

David needs advice from his friend and mentor, Raul. They went to beauty school together and worked at the same location as beauty pros for five years. Each has always wanted to open his own professional, full-service establishment. However, while David’s business is still a mere idea and dream, with any concrete plans at a standstill, Raul’s has been open and flourishing for more than two years. So, when David finally calls Raul to ask his advice, why does Raul tell David that he must come up with a thorough vision statement?

a)

Because a vision statement would give a long-term picture of what the business is to become.

b)

Because a vision statement would outline all of the research obtained regarding client needs.

c)

Because a vision statement would project financial statements and provide financial analysis.

d)

Because a vision statement would provide an outline of employee and management levels.

54.

The only way to guarantee that you will stay in business is to ______.

a)

research emerging trends

b)

advertise

c)

pay yourself well

d)

take care of your clients

55.

Maura, a beauty professional at a very popular and trendy downtown establishment, has been considering taking the leap and opening her own business. If she does everything in the right order, which of the following will be her first objective toward achieving her goal of becoming a business owner?

a)

determining the long-range goals of the business

b)

choosing a business location

c)

choosing a business name

d)

determining the feasibility of the business

56.

Gwen’s business growth has been at a standstill for months. Her establishment does see its fair share of regular clients, so she has been able to pay the bills, but little new business has come in, and she is worried about the future. Her assistant manager, Darlene, has been trying to convince Gwen to engage in more viral marketing. If she is to do so, what will this MOST likely mean?

a)

engaging in more social media campaigns

b)

renting more booths or stations to up-and-coming beauty pros

c)

buying expensive television advertising spots

d)

creating glitzy ad pieces and mailing them out to the neighborhood

57.

A realistic benchmark for the net profit of a salon, spa, or barbershop is ______.

a)

75%

b)

50%

c)

15%

d)

5%

58.

Wilson is in disbelief. He cannot believe that his longtime friend Umberto has opened up his own business after all these years servicing clients. “Maybe you’ve arranged some other business structure to make it work? Because I cannot believe you are a sole proprietor,” says Wilson to Umberto. How can Umberto demonstrate to Wilson that he is, in fact, the sole proprietor of his establishment?

a)

Explain that he is in charge of his own booth and only pays the business owner a monthly rental fee.

b)

Explain that he alone manages and assumes all of the expenses as well as receiving all profits.

c)

Explain that he specifically set up his shop to be controlled by only a small number of stockholders.

d)

Explain that he and his business partner each invested half of the capital to open the business.

59.

Ursula is working on a description of the key strategic influences of her business, including the varied services she will offer and the high quality she expects those services to provide. What, exactly, is Ursula working on?

a)

her vision statement

b)

her marketing plan

c)

her mission statement

d)

her financial documents

60.

What should be your primary concern when planning and constructing the best physical layout for the type of business you envision?

a)

stylistic aesthetics

b)

your competitor’s layout

c)

maximum efficiency

d)

maximum profitability

61.

Since Samantha started her business three years ago, there have been constant, nagging issues with her personnel. She is almost to the point where she is considering getting out of the beauty and wellness business altogether. Which of the following is Samantha having problems with?

a)

her clientele

b)

her employees

c)

her landlord

d)

her marketing

62.

Franco is trying to convince his business partner, Vicky, that they should be using viral marketing at their business to get the word out more effectively and increase clientele. Vicky is not so sure; she prefers the old-fashioned methods of mail advertisements, occasional radio spots, and word of mouth. “Exactly!” exclaimed Franco when Vicky told him about her feelings. “We need to use good old word of mouth, just in a less old-fashioned way!” Which of the following could be effectively added to the old-fashioned word of mouth that would MOST likely make it viral marketing in Franco’s eyes?

a)

a smart device or computer

b)

loyal clientele

c)

billboards

d)

a television

63.

Which of the following is the MOST important question to ask yourself when creating your brand identity?

a)

What is my business’s point of difference?

b)

Who are my potential customers?

c)

What will my profits be in year one?

d)

Which employees should I hire?

64.

Which part of your business plan should outline all of the research obtained regarding the clients your business will target?

a)

vision statement

b)

organizational plan

c)

marketing plan

d)

mission statement

65.

Because there has been much confusion at Henry’s establishment in the past few months over who should be doing what and why, he has asked his assistant to prepare an outline of employee and management levels and responsibilities and a thorough description of how the business should run when all of the individuals perform according to the outline. What will Henry’s assistant be creating?

a)

a marketing plan

b)

an executive summary

c)

a mission statement

d)

an organizational plan

66.

Which of the following will be LEAST important in becoming a successful entrepreneur?

a)

maintaining loyalty of clients over a long period of time

b)

attracting clients to your business

c)

paying employees a salary instead of a commission

d)

attracting employees to your business

67.

Which of the following BEST encapsulates promotional efforts that are paid for and that are directly intended to increase business?

a)

viral marketing

b)

social media usage

c)

advertising

d)

word-of-mouth

68.

What does adding services and retail sales to your service tickets mean for your business?

a)

additional revenue

b)

additional risk

c)

additional advertising

d)

additional clientele

69.

Yvonne has just spent the better part of her week interviewing to fill the position vacated when Stacey left to start her own business. Yvonne knows it will be very difficult to replace Stacey because she was one of the most accomplished beauty pros. However, she is determined to do so. One candidate among all others, Tara, did stand out over the course of the week, so Yvonne is probably going to choose to hire her. If Yvonne adheres to the recommendation within the text, why is she likely going to hire Tara over all of the other candidates?

a)

Tara’s image matches the image of Yvonne’s establishment, not too trendy but just trendy enough.

b)

Tara has been in the industry for much less time than most of the other candidates, so is probably more trainable.

c)

Tara responded to most of Yvonne’s questions in a negative fashion, showing she is not afraid to disagree.

d)

Tara’s background is more focused on technical skills than education or training.

Points: 1

70.

Orlando has been working day and night to open his own business. Two nights ago, he completed his executive summary. Last night, he worked on his financial documents. And today and this evening, he’s been working on his supporting documents. Over the past several days, which of the following has Orlando been preparing?

a)

his organizational plan

b)

his business plan

c)

his mission statement

d)

his vision statement

71.

Why will you need to purchase insurance when you open your own business?

a)

It protects you against malpractice suits.

b)

It protects the general public against auto mishaps in front of your store.

c)

It protects your staff against compensation loss for sick days.

d)

It protects your clientele against falls and accidents.

72.

Which of the following is NOT one of the top three ways that clients find a service provider, according to the Professional Beauty Association (PBA)?

a)

recommendations or referrals

b)

a convenient location

c)

advertisements

d)

dissatisfaction with another service provider

73.

Xavier’s instructor has told him repeatedly that in addition to the artistic aspects of the beauty industry, he should also have a keen business knowledge of it. Why did Xavier’s instructor give him this advice?

a)

because it will serve him well in managing his professional finances and business practices

b)

because eventually, like all beauty pros, he must become a business owner

c)

because his renting a booth is the same as owning his own business

d)

because entrepreneurship is an essential part of his beauty and wellness career

74.

If you are an owner of a salon, spa, or barbershop, which of the following is TRUE?

a)

You are guaranteed to have large profits.

b)

There is no guarantee of any profits.

c)

You are guaranteed to have small profits.

d)

You are guaranteed to have losses.

75.

Which part of your business plan should include a description of how the business will run administratively?

a)

marketing plan

b)

organizational plan

c)

mission statement

d)

vision statement

76.

Which of the following is the BEST vehicle for others to promote you and your business via viral marketing?

a)

face-to-face word of mouth

b)

television

c)

email

d)

social media

77.

What should be done if a client calls to book an appointment with a particular professional on a particular day and time, but that professional is off that day?

a)

Politely apologize and tell the client you cannot accommodate them.

b)

Call the professional and demand that they come in on their day off.

c)

Refer the client to another business in the neighborhood.

d)

Suggest other times that the professional is available.

78.

Samuel takes pride in running his business efficiently, effectively, and with the best interests of not only his clientele but also his employees in mind. Because of this, his business has been very successful for him. And, with this success, he always tries to share the profits and wealth with those who work so hard for him. With this in mind, which of the following is Samuel LEAST likely to do?

a)

offer his employees as many benefits as he can

b)

create incentives for his staff to earn more money

c)

make his payroll obligations a top priority

d)

continuously change and alter his tipping policy

79.

If you are interested in booth rental, which of the following states should you NOT move to?

a)

Florida

b)

New York

c)

California

d)

Pennsylvania

80.

The key duty of receptionists is ______.

a)

greeting clientele at the door

b)

answering the phone

c)

assisting stylists with their work

d)

booking appointments

81.

Which of the following types of business ownership is MOST likely to raise capital by offering shares of stock to stockholders?

a)

a sole proprietorship

b)

a corporation

c)

a single franchise

d)

a partnership

82.

Your personnel is your ______.

a)

competition

b)

staff

c)

customer base

d)

clientele

83.

How long is it MOST likely to take to determine and complete all of the aspects of starting your business?

a)

10 years

b)

1 year

c)

1 month

d)

6 months

84.

Which of the following is the MOST important reason to create incentives in the form of money or prizes for your employees?

a)

Incentives can be in lieu of regular pay.

b)

Incentives are appreciated by employees and clientele alike.

c)

Incentives are a tax write-off.

d)

Incentives can inspire employees to achieve more.

85.

Marketing is the means for ______.

a)

recruiting and hiring your staff

b)

selling and promoting your business

c)

designing your salon, spa, or barbershop space

d)

keeping your clientele satisfied

86.

Which of the following is an essential set of benchmarks that, once achieved, helps you to realize your mission and your vision?

a)

goals

b)

policies

c)

statements

d)

objectives

87.

Pedro’s friend Juanita has just asked him about the booth rental business he has operated for more than three years. Specifically, Juanita has asked him what advantages there are with booth rental. Which of the following is Pedro MOST likely to tell Juanita?

a)

"With booth rental, you needn't worry about creating any professional marketing materials"

b)

"With booth rental, you needn't adhere to state laws or regulations"

c)

"With booth rental, you needn't worry about records for tax purposes"

d)

"With booth rental, you needn't establish an entire business"

88.

Which of the following is built into most booth rental agreements?

a)

paid vacation

b)

self-sufficiency

c)

free advertising

d)

healthcare benefits

89.

Javier owns and runs one of the hottest beauty businesses in Manhattan. His clientele includes lots of actors, actresses, and leading, high-power businesspeople. Javier’s establishment services hundreds of clients every week. Which of the following is MOST likely Javier’s biggest expense every month?

a)

salaries

b)

supplies

c)

insurance

d)

advertising

90.

The modern version of word of mouth is ______.

a)

viral marketing

b)

radio spots

c)

billboard marketing

d)

television advertising

91.

You will want to base your business location on ______.

a)

proximity to your home

b)

costs of rent, lease, and utilities

c)

your primary clientele and their needs

d)

how many cars drive by per hour on average