WorksheetsL02. Business Plan (BAC)
Total questions: 17
Worksheet time: 9mins
What is the purpose of a business plan?
To organize thoughts logically and systematically
To confront reality and foresee potential hazards
To make a practical action plan
All of the above
What is the primary purpose of a business plan?
To attract potential investors and secure funding
To provide a roadmap for the firm's operations and growth
To communicate the business's vision and strategy to stakeholders
None of the above
What is the suggested outline of a business plan?
All of the above
Product Design and Development Plan, Management Team and Company Structure
Executive Summary, Industry Analysis, Company Description
Market Analysis, Marketing Plan, Operations Plan
What is the purpose of the executive summary in a business plan?
To provide a busy reader with an overview of the entire business plan
To describe the industry the business will enter
To address the basic logic of how profits are earned in the business
To outline how the business will be run and how the product or service will be produced
What should the oral presentation of a business plan be like?
Long and detailed
Smooth and well-rehearsed
Cluttered and unorganized
Unprepared and disorganized
What should the slides in an investor presentation be like?
Long and detailed
Unprepared and disorganized
Dull and cluttered
Sharp and not cluttered
What section of the business plan focuses on how the business will market and sell its product or service?
Marketing Plan
Operations Plan
Management Team and Company Structure
Industry Analysis
What section of the business plan outlines how the business will be run and how the product or service will be produced?
Marketing Plan
Operations Plan
Company Description
Product Design and Development Plan
What section of the business plan addresses the basic logic of how profits are earned in the business?
Economics of the Business
Market Analysis
Company Description
Industry Analysis
What section of the business plan describes the industry the business will enter in terms of its size, growth rate, and sales projections?
Market Analysis
Company Description
Economics of the Business
Industry Analysis
What section of the business plan begins with a general description of the company?
Industry Analysis
Market Analysis
Economics of the Business
Company Description
What section of the business plan should include a short overview of the entire business plan?
Company Description
Executive Summary
Economics of the Business
Industry Analysis
What section of the business plan focuses on how the business will market and sell its product or service?
Operations Plan
Marketing Plan
Industry Analysis
Management Team and Company Structure
What is the length of a typical business plan?
60-70 pages
10-15 pages
25-35 pages
40-50 pages
Why is it important to follow a conventional structure when writing a business plan?
To make the plan more complex
To make the plan longer
To demonstrate creativity
To make the best impression on investors
Why is it important to recognize that the elements of a business plan may change while written?
To make the plan longer
To include all possible elements
To make the plan more complex
New insights invariably emerge when writing the plan and getting feedback
What section of the business plan outlines how your business will be run and how your product or service will be produced?
Product Design and Development Plan
Company Description
Marketing Plan
Operations Plan
