WorksheetsDCM Unit 2 Revision
Total questions: 20
Worksheet time: 20mins
Name
Class
Date
1.
What is digital marketing?
a)
Traditional marketing methods
b)
Digital billboards only
c)
Marketing using digital channels to reach consumers
d)
Only social media marketing
2.
What are the 5D's of digital marketing?
a)
Device, Digital Platforms, Digital Media, Digital Data, Digital Technology
b)
Demand, Distribution, Demographics, Data, Design
c)
Device, Demand, Data, Distribution, Design
d)
Digital Devices, Direct Mail, Data, Design, Demand
3.
What is the primary advantage of SEO?
a)
Immediate results
b)
High costs
c)
Receives a higher traffic share compared to paid search
d)
Limited to Google
4.
What does SEM stand for?
a)
Search Engine Marketing
b)
Social Media Marketing
c)
Search Engine Mechanics
d)
Sales and Email Marketing
5.
Which is NOT a benefit of digital marketing?
a)
Global reach
b)
Higher costs
c)
Trackable and measurable results
d)
Personalisation
6.
In the digital marketing funnel, what is the 'Top of Funnel' goal?
a)
To make a sale
b)
To create awareness
c)
To support sales
d)
To gather customer feedback
7.
What does CRM stand for in digital marketing?
a)
Customer Relationship Management
b)
Creative Resource Management
c)
Customer Retention Metrics
d)
Creative Relationship Marketing
8.
Which platform is NOT considered a key digital marketing platform?
a)
Email
b)
Print magazines
c)
Blogs
d)
Social Media
9.
What is the main purpose of AdWords Auction?
a)
To decide the placement and cost of ads based on bids and quality scores
b)
To auction off unused ad spaces
c)
To sell keywords to the highest bidder
d)
To determine the quality of ads based on their design
10.
How can traffic-building techniques enhance a website's presence?
a)
By decreasing website speed
b)
By attracting quality visitors
c)
By limiting content shareability
d)
By focusing solely on paid advertising
11.
If a company's digital ad receives a high number of clicks but low conversion, what should be examined first?
a)
The website's color scheme
b)
The ad's target audience and landing page relevance
c)
The time of day the ad runs
d)
The choice of digital platform used
12.
A business launching a new product uses social media influencers to create buzz. What digital marketing strategy is this an example of?
a)
Content Marketing
b)
Affiliate Marketing
c)
Social Media Marketing
d)
Email Marketing
13.
A company notices a significant increase in website traffic from organic search. Which digital marketing effort is most likely responsible?
a)
PPC Campaign
b)
SEO
c)
Email Marketing
d)
Direct Mail
14.
An online retailer implements a system to recommend products based on past purchases. This is an example of?
a)
Cross-selling
b)
Up-selling
c)
Affiliate Marketing
d)
Direct Marketing
15.
A marketing team uses data analytics to predict customer buying patterns. This initiative falls under which CRM component?
a)
Customer Retention
b)
Cross-selling
c)
Customer Behaviour Prediction
d)
Customer Profitability and Value Modelling
16.
A company's ad campaign on social media platforms resulted in increased brand awareness but not sales. What should be the next step?
a)
Stop all digital marketing efforts
b)
Focus solely on traditional marketing
c)
Analyze the campaign to identify gaps in the sales funnel
d)
Increase the budget for social media ads
17.
A business's website redesign resulted in longer visit durations. This is likely due to improvements in?
a)
User Experience (UX)
b)
Print Advertising
c)
Direct Mail Efficiency
d)
Affiliate Marketing Strategies
18.
After launching a PPC campaign, a company sees a better ROI than its SEO efforts. What does this indicate?
a)
SEO is irrelevant
b)
PPC is always superior to SEO
c)
PPC might be more effective for immediate sales goals
d)
Traditional marketing should be prioritized
19.
A firm uses email marketing to send personalized offers to its customers. This practice is an example of?
a)
Spamming
b)
General Advertising
c)
Personalisation in Marketing
d)
Non-Digital Engagement
20.
A company optimizes its ad campaigns for specific keywords to improve its Quality Score in AdWords. This strategy primarily aims to?
a)
Increase the company's social media following
b)
Decrease the relevance of its landing pages
c)
Reduce the cost per click and improve ad placement
d)
Limit the audience reach
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