WorksheetsDCM Unit 7 Revision
Total questions: 20
Worksheet time: 20mins
Name
Class
Date
1.
What is the primary purpose of market research?
a)
To increase sales directly
b)
To identify and define marketing problems and opportunities
c)
To reduce product prices
d)
To increase product distribution
2.
What type of data has been collected by someone other than the user?
a)
Primary data
b)
Quantitative data
c)
Secondary data
d)
Qualitative data
3.
Which method is commonly used for collecting primary data?
a)
Data mining
b)
Surveys/Questionnaires
c)
Data warehousing
d)
Text data mining
4.
What is the first step in the market research process?
a)
Develop the research plan
b)
Implement the research plan
c)
Define the problem and research objectives
d)
Interpret and report findings
5.
Which term refers to the process of examining data sets to draw conclusions?
a)
Data warehousing
b)
Data mining
c)
Data analytics
d)
Predictive modelling
6.
Which of the following is a benefit of data analytics?
a)
Increased product distribution
b)
Time reduction
c)
Direct sales increase
d)
Product price reduction
7.
What tool is commonly used for data analytics in digital marketing campaign tracking?
a)
Microsoft Word
b)
Google Analytics
c)
Adobe Photoshop
d)
Microsoft Excel
8.
Which type of analytics is used to make predictions about future events?
a)
Descriptive analytics
b)
Diagnostic analytics
c)
Predictive analytics
d)
Prescriptive analytics
9.
A company uses Google Analytics to track its digital marketing campaign. What insight can it NOT directly obtain?
a)
Keyword insights
b)
Customer age and gender
c)
Direct sales from the campaign
d)
Social insights
10.
What consideration is important when using web analytics?
a)
Choosing the right social media platform
b)
Deciding on product prices
c)
Understanding keyword insights
d)
Selecting physical distribution channels
11.
Which data collection method involves a facilitated group interview?
a)
Online surveys
b)
Focus groups
c)
Data mining
d)
Observations
12.
What does quantitative research aim to do?
a)
Explore motivations and opinions
b)
Quantify attitudes and behaviors
c)
Collect detailed personal stories
d)
Analyze textual data from social media
13.
Which software tool is used in business analytics and mentioned in the text?
a)
Photoshop
b)
Power BI
c)
Adobe Illustrator
d)
WordPress
14.
What does big data typically involve?
a)
Small, structured data sets
b)
Qualitative, non-numerical information
c)
Large, complex data sets
d)
Singular data sources
15.
Predictive modeling is a process that uses what to forecast outcomes?
a)
Descriptive analytics
b)
Data mining and probability
c)
Text data mining
d)
Secondary data
16.
In the context of data analytics, what does 'volume' refer to?
a)
The loudness of social media conversations
b)
The amount of data
c)
The speed at which data is generated
d)
The variety of data types
17.
Which is NOT a step in the market research process outlined in the text?
a)
Analyzing competitors
b)
Developing the research plan
c)
Implementing the research plan
d)
Defining the problem and research objectives
18.
Primary data is characterized by information collected for what?
a)
A specific purpose on hand
b)
General knowledge enhancement
c)
Secondary research purposes
d)
Historical analysis
19.
What is the role of data warehouses in business intelligence?
a)
To predict future trends
b)
To store current and historical data in one place
c)
To mine data from social media
d)
To analyze textual data
20.
An e-commerce website uses data analytics to improve customer experience. Which of the following would NOT be a direct outcome of this analysis?
a)
Enhanced product recommendations
b)
Reduced website loading times
c)
Increased social media followers
d)
Personalized marketing messages
100 %
