WorksheetsBCG Matrix
Total questions: 18
Worksheet time: 9mins
Name
Class
Date
1.
What is the typical trajectory of a dog product in the BCG Matrix?
a)
Growing rapidly
b)
Tending to disappear
c)
Becoming a star product
d)
Consolidating market share
2.
What strategic decision might be made for a question mark product in the BCG Matrix?
a)
Bet on its growth potential
b)
Eliminate it completely
c)
Reduce costs
d)
Increase market share
3.
What is the strategic decision for a star product in the BCG Matrix?
a)
Maintain current strategy
b)
Reduce costs
c)
Eliminate it completely
d)
Direct strategies towards greater investment
4.
What is the primary focus of a sustaining strategy in the BCG Matrix?
a)
Consolidating market share with strong products
b)
Eliminating weak products
c)
Launching new products
d)
Diversifying the portfolio
5.
What is a cow product also known as in the BCG Matrix?
a)
Question mark product
b)
Cash cow product
c)
Star product
d)
Dog product
6.
Which type of product in the BCG Matrix is in the decline phase of its life cycle?
a)
Dog product
b)
Star product
c)
Question mark product
d)
Cow product
7.
What phase of the product life cycle is a cow product typically in?
a)
Maturity phase
b)
Growth phase
c)
Decline phase
d)
Introduction phase
8.
What is the main characteristic of a cow product in the BCG Matrix?
a)
Requires minimum investment and generates liquidity
b)
Requires high investment and low liquidity
c)
Has low market share and high growth potential
d)
Is in the decline phase of its life cycle
9.
What is the market share of a question mark product in the BCG Matrix?
a)
Medium
b)
Variable
c)
High
d)
Low
10.
What is the strategic decision for a dog product in the BCG Matrix?
a)
Eliminate them completely or reduce costs
b)
Invest heavily in them
c)
Promote them aggressively
d)
Expand their market share
11.
Which type of product is usually targeted in a sustaining strategy in the BCG Matrix?
a)
Question mark products
b)
Dog products
c)
Cow products
d)
Star products
12.
Which axis of the BCG Matrix represents market growth rate?
a)
Z-axis
b)
Vertical axis
c)
Horizontal axis
d)
Diagonal axis
13.
What is a product with high growth potential but low market share called in the BCG Matrix?
a)
Star product
b)
Cow product
c)
Dog product
d)
Question mark product
14.
Which type of product in the BCG Matrix generates little liquidity and has a low market share?
a)
Dog product
b)
Star product
c)
Cow product
d)
Question mark product
15.
Which phase of the product life cycle does a star product typically represent?
a)
Decline phase
b)
Introduction phase
c)
Maturity phase
d)
Growth phase
16.
What is the growth potential of a star product in the BCG Matrix?
a)
High
b)
Low
c)
Medium
d)
Variable
17.
What type of product is characterized by high growth and high market share in the BCG Matrix?
a)
Dog product
b)
Star product
c)
Cow product
d)
Question mark product
18.
What is the purpose of the BCG Matrix?
a)
To evaluate the strategic position of a firm's brand portfolio
b)
To analyze employee performance
c)
To calculate revenue growth
d)
To assess customer satisfaction
100 %
