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Worksheets5-2 Product Mix
Total questions: 20
Worksheet time: 10mins
Name
Class
Date
1.
Which product mix strategy involves adding lower priced products or product lines to a company's product mix?
a)
Trading up
b)
Expansion
c)
Contraction
d)
Trading down
2.
Which of the following is an example of a company with a narrow product mix?
a)
Dollar store
b)
Car dealership
c)
Battery shop
d)
Baseball card shop
3.
What type of product mix strategy involves adding related products to an existing product line in an existing target market?
a)
Trading down
b)
Trading up
c)
Brand extension
d)
Line extension
4.
What does 'consistency' refer to in the context of product mix?
a)
Total number of items in all product lines
b)
Number of product lines offered by a company
c)
Relatedness of a company's product lines
d)
Variations within a product line
5.
What is the complete set of products offered by a company called?
a)
Product line
b)
Product assortment
c)
Product portfolio
d)
Product mix
6.
What is the term used to describe the process of forming an image for customers to react to and connect with in the target market?
a)
Brand positioning
b)
Target marketing
c)
Market segmentation
d)
Product positioning
7.
What does the term 'width' refer to in the context of product mix?
a)
Relatedness of a company's product lines
b)
Variations within a product line
c)
Number of product lines offered by a company
d)
Total number of items in all product lines
8.
What is the term used to describe the process of removing products or product lines from a company's product mix?
a)
Expansion
b)
Contraction
c)
Alteration
d)
Line extension
9.
What is the term used to describe the process of changing a product's packaging or recipe?
a)
Contraction
b)
Line extension
c)
Expansion
d)
Alteration
10.
Which of the following refers to a group of related products marketed under a single brand name?
a)
Product assortment
b)
Product line
c)
Product mix
d)
Product portfolio
11.
Which of the following product mix strategies involves introducing a new product category to an existing target market?
a)
Line extension
b)
Trading down
c)
Brand extension
d)
Trading up
12.
Which company is an example of having a consistent product mix?
a)
Kellogg's
b)
General Electric
c)
Pepsi
d)
Ford
13.
What is the term used to describe the total number of items in all product lines?
a)
Width
b)
Length
c)
Depth
d)
Consistency
14.
Which product mix strategy involves making changes to existing products or product lines?
a)
Expansion
b)
Contraction
c)
Alteration
d)
Line extension
15.
What does 'depth' refer to in the context of product mix?
a)
Number of product lines offered by a company
b)
Total number of items in all product lines
c)
Variations within a product line
d)
Relatedness of a company's product lines
16.
Which product mix strategy involves leveraging an existing brand to introduce new products?
a)
Trading down
b)
Brand extension
c)
Line extension
d)
Trading up
17.
Which company is an example of a less consistent product mix?
a)
Ford
b)
General Electric
c)
Kellogg's
d)
Pepsi
18.
What is the term used to describe adding higher priced products or product lines to a company's product mix?
a)
Trading up
b)
Trading down
c)
Expansion
d)
Contraction
19.
When a company stops carrying a product or reduces the size of the product line, it is known as:
a)
Line extension
b)
Alteration
c)
Expansion
d)
Contraction
20.
What is the term used to describe the process of adding products or product lines to a company's product mix?
a)
Alteration
b)
Line extension
c)
Contraction
d)
Expansion
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