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Worksheets

PROMOTIONAL MIX

Total questions: 17

Worksheet time: 9mins

Name
Class
Date
1.

An image on a website trying to get you to buy a product would be...

a)

Advertising

b)

Personal Selling

c)

Public Relations

d)

Sales Promotion

2.

_________ is one-way communication

a)

Personal Selling

b)

Advertising

c)

Promoting

d)

Texting

3.

A coupon is an example of ____________

a)

Personal Selling

b)

Advertising

c)

Public Relations

d)

Sales Promotion

4.

Sales Promotion is a long-term fix

a)

True

b)

False

5.

____________ is the most personal promotional tool

a)

Personal Selling

b)

Public Relations

c)

Advertising

d)

Sales Promotion

6.

One of the public relations tools is a...

a)

Discount

b)

Press Release

c)

Social Media Ad

d)

Commercial

7.

Which of these is NOT part of the promotional mix?

a)

Personal Selling

b)

Advertising

c)

Public Relations

d)

Customer Profiles

8.

Door-to-door sales is an example of...

a)

Advertising

b)

Sales Promotion

c)

Personal Selling

d)

Public Relations

9.

________ reaches large groups of audiences at a high frequency

a)

Advertising

b)

Personal Selling

c)

Sales Promotion

d)

Public Relations

10.

Billboards are a form of advertising

a)

True

b)

False

11.

A salesperson participates in...

a)

Advertising

b)

Personal Selling

c)

Public Relations

d)

Sales Promotion

12.

A(n) _______ is a thing that motivates someone to do something

a)

Ad

b)

Coupon

c)

Incentive

d)

Article

13.

Samsung placing a picture of their newest tech product in a magazine is an example of...

a)

Personal Selling

b)

Advertising

c)

Public Relations

d)

Sales Promotion

14.

A company sponsoring a charity event, such as a 5K race, would be an example of...

a)

Public Relations

b)

Advertising

c)

Sales Promotion

d)

Personal Selling

15.
Chick-fil-a released a statement to explain their partnership with Thrive Coffee and how the company is working to support local farmers.  Which aspect of the promotional mix is this?
a)
Sales Promotion
b)
Public Relations
c)
Personal Selling
d)
Advertising 
16.
You received a travel size shampoo when you purchased a large size from Target.
a)
Advertising
b)
Sales Promotion
c)
Personal Selling
d)
Direct Marketing
17.
The sales associate helped you pick out a prom dress.
a)
Personal Selling
b)
Sales Promotion
c)
Advertising
d)
Direct Marketing