WorksheetsMarketing & Sports Marketing Post- Assessment
Total questions: 22
Worksheet time: 33mins
Name
Class
Date
1.
Manufacturer of a product helps the retailer by paying some of the advertising costs when they purchase their product is called?
a)
Promotional Allowances
b)
Cooperative Advertising
c)
Slotting Allowances
d)
Sales Force Promotion
e)
Trade Shows and Conventions
2.
Cash premium that is paid by the manufacturer to a retailer to help them cover the costs of placing the manufacturer’s product on the shelves
a)
Promotional Allowances
b)
Cooperative Advertising
c)
Slotting Allowances
d)
Sales Force Promotion
e)
Trade Shows and Conventions
3.
Awards given to dealers and employees who successfully meet or exceed a sales quota
a)
Promotional Allowances
b)
Cooperative Advertising
c)
Slotting Allowances
d)
Sales Force Promotion
e)
Trade Shows and Conventions
4.
What are the four P's of marketing? (Select all that apply)
a)
Product
b)
Price
c)
Promotion
d)
Place
e)
Produce
5.
What is another name for the four P's of marketing
a)
marketing mix
b)
marketing space
c)
marketing match
d)
None of the above
6.
A specific group of consumers at which a company aims its products and services is called a ____________
a)
Target Map
b)
Target Market
c)
Target Mix
d)
None of the above
7.
Which of the following deals with internal factors of a company? (Select all that apply)
a)
Strengths
b)
Threats
c)
Opportunities
d)
Weaknesses
e)
All the above
8.
Which of the following deals with external factors of a company? (Select all that apply)
a)
Strengths
b)
Threats
c)
Opportunities
d)
Weaknesses
e)
All the above
9.
Of the following selections which are part of the 7 core functions of marketing?
a)
Channel Management
b)
Market Planning
c)
Pricing
d)
Selling
e)
Vendor
10.
Obtaining, developing, maintaining, and improving a product or service for you company.
a)
Channel Mangement
b)
Pricing
c)
Selling
d)
Product/Service Management
e)
Market Planning
11.
Provides customers with the physical good or service.
a)
Channel Mangement
b)
Pricing
c)
Selling
d)
Product/Service Management
e)
Market Planning
12.
A certificate that entitles a customer to a cash discount on goods or services.
a)
Incentives
b)
Premiums
c)
Coupons
d)
Promotional tie-in
e)
Point-of-purchase display
13.
Activity that involves sales promotions between one or more retailers or manufacturers; also called cross-promotion or cross-selling.
a)
Incentives
b)
Premiums
c)
Coupons
d)
Promotional tie-in
e)
Point-of-purchase display
14.
What are the four factors of a PEST analysis?
a)
Political ,Economic, Socio-Cultural ,Time
b)
Political ,Evolution, Socio-Cultural ,Technological
c)
Present ,Economic, Socio-Cultural ,Technological
d)
Political ,Economic, Socio-Cultural ,Technological
15.
Changing raw materials into usable goods or putting parts together to make them more useful is called?
a)
Place Utility
b)
Time Utility
c)
Information Utility
d)
Form Utility
16.
Effort to inform, persuade, or remind current and potential customers about a business products or services is?
a)
Product/Service Management
b)
Pricing
c)
Marketing Planning
d)
Promotion
e)
Channel Management
17.
Process of deciding how to get goods into customer’s hands
a)
Product/Service Management
b)
Pricing
c)
Marketing Planning
d)
Promotion
e)
Channel Management
18.
_______________ is the process that companies use to divide large heterogeneous markets into small markets that can be reached more efficiently and effectively with products and services that match their unique needs.
a)
Product/Service Management
b)
Pricing
c)
Marketing Planning
d)
Market Segmentation
19.
_______________ divides the market into groups based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality.
a)
Income Segmentation
b)
Age Segmentation
c)
Education Segmentation
d)
Demographic Segmentation
20.
_______________ is created when products are made available at the time they are needed or wanted by consumers.
a)
Form Utility
b)
Promotion Utility
c)
Time Utility
d)
Information Utility
21.
What is the purpose of a SWOT analysis? In other words, why do companies use this analysis and can it prove to be an effective tool in determining your competitive advantage?
4 lines
22.
What forms of marketing have you seen recently and in your opinion did it persuade you to buy that specific product? Provide an example for full credit.
4 lines
100 %
