Font size
WorksheetsCIW Social Media Strategist- Chapter 7 Review
Total questions: 20
Worksheet time: 11mins
A social media policy is usually a combination of a number of policies that together provide social media guidelines for the company and its employees. Name the types of policies your company can create:
Operational
Ethical
a. Acceptable use
Organizational Arrangement
When assessing risks, a company must examine the potential threats and weakness, the probability that the threat will occur, and the effect the business if the threat happens. What are the four stages when conducting a risk analysis?
Customer Information, Employees information, Business Information, Threats and Weakness
Identify, Assess and Evaluate, Manage and Mitigate, Monitor and Revise
Identify the control, Determine How much, Determine what Technology, Determine Resources
Who is using the company website, Who as background knowledge, How long a person stay on the website, How many times they ask the company about the technolgy
There are four types of policies a company can create.
True
False
A detail risk analysis needs to be done every few months. What are the stages when conducting a risk analysis
Identify
Assess and Evaluate
Manage and Mitigate
Monitor and Revise
There are several types of policies a company should create to help mitigate the risks they might encounter due to social media. What types of policies a company can create
Operational
Ethical
Acceptable Use
Privacy Policies
The operational policy might include an employee code of conduct, privacy policy, and disclosure policy.
True
False
Mary is very concerned that upper management doesn’t support her team’s social media risk management strategy. Why is Mary justified in her concern?
The lack of support may reflect too much anger towards her team.
Annual pay increases for the team may be denied due to their lack of support.
Their lack of support might result in denial of time off requests.
The weakest link in any risk management strategy is people.
Phil is preparing a short presentation for the leadership team to review last month's social media crisis. He will show how sales have increased using social media campaigns. He also needs to ensure they understand the risks. Which of the following is a risk that he could highlight? Phil is preparing a short presentation for the leadership team to review last month's social media crisis. He will show how sales have increased using social media campaigns. He also needs to ensure they understand the risks. Which of the following is a risk that he could highlight?
Damage to the company’s reputation due to negative comments.
Increased followers that repost and comment on company posts.
The inability to turn off comments on company posts.
Increased customer service calls as product sales increase.
Another account was created on social media that imitated Company A. Which term describes this type of risk?
Brandjacking
Social engineering
Social proof
Spear phishing
Company A is concerned about employees placing personal posts on social media while at work. They have decided to revise the current policy to cover guidelines for social media use while at work. Why is this company doing this?
An employee’s personal social media use at work is considered illegal.
The company network will only function well if it is used as originally planned.
It creates a security issue by making network documents exposed to hackers.
An employee’s personal social media use can hurt the company’s brand.
Larry’s team receives 10 to 15 issues a day related to the company’s social media sites. Not all issues can be resolved in the same day. What steps can Larry’s team take to manage the open issues and ensure the company’s brand is protected?
Immediately assign a team member to a new issue and let that person evaluate its risk.
Develop a scoring system to ensure that those issues with the highest risk score get resolved first.
Divide the open tasks up between the team members at the start of each day.
Turn off commenting on all social media sites when the number of issues rises above 15.
A local water park reviewed some threats and weaknesses with their social media campaigns. They put a policy in place that calls for three reviews of a drafted post. They are now watching to see if the policy will reduce the threats and weaknesses. What stage of the social media risk assessment are they in?
Assess and evaluate risks
Manage and mitigate risks
Identify threats and weaknesses
Monitor risks and revise strategies
Alethia is at a conference about social media marketing risks. She will be briefing her management on the risks when she returns so that their Terms of Use policy can be updated. Which of the following risks does Alethia's company have no control over?
The use of cookies by social media sites to collect user information.
A comment to a post that bullies another person or group of people.
A link in a comment that points to a competitor’s website.
The poor engagement that a carefully planned social campaign receives.
Arial is the manager of the company’s social media risk management team. She has been notified that one of their posts received a harsh comment from a follower. They want to prevent the situation from becoming viral. What should the team do?
Respond to the follower’s comment with a post that shows the company wants to listen, understand and make the situation better.
Delete the follower’s comments and direct message the follower asking them to share frustrations through customer service.
Turn off the commenting feature on all social media platforms and direct message the follower asking them to a dissatisfaction forum.
Respond to the follower’s comment anonymously so that the follower is discredited and looks like someone who just likes to complain.
Sue is leading her team in their annual risk analysis of their social media strategies. Which of the following will she have the team do first?
Assess and evaluate risks
Identify threats and weaknesses
Monitor threats and revise strategies
Manage and mitigate risks
Mike just returned from a conference where he learned about SWOT. He is explaining to his boss the difference between a threat and a weakness. He explains that a threat has the potential for someone to harm a company. Which of the following defines a company weakness?
A weakness is a process that the company has refined to reduce a threat from actually happening.
A weakness is a method to extract and save data that can hurt the company.
A weakness is a company’s vulnerability that makes a threat likely to happen.
A weakness is the result of employees supporting the company's social media marketing efforts.
A local business is reviewing its social media policies. They find that their employee code of conduct policy is old and that they are missing a policy on privacy. What behavior do these two policies address?
Acceptable use behavior
Professional behavior
Ethical behavior
Operational behavior
The marketing team uses the same username and password for all of their social media sites. They have the information posted in the mailroom. What is the threat and weakness in this situation?
The threat is customers who comment often on the posts; the weakness is the lack of control over comments.
The threat is a hacker posting on the company sites; the weakness is the visible username and password for each site.
The threat is the visible username and password for each site; the weakness is a hacker posting on the company sites.
The threat is social media administrators; the weakness is malware that can be posted.
Which of the following is a weakness that a company might have?
System vulnerabilities
Securities violations
Unauthorized use of trademarks
Electronic discoveries
Sue is explaining to a new summer intern how they collect data through social media. She mentions the use of cookies and the intern is confused. How can Sue explain what the term cookies means in technology?
Small data files stored on your hard drive or in device memory that store information about your use of the site or app
Small amounts of coding on a web page or in an email message that help the business see how you interact with that content
Publication of a false statement that causes a person or company to be harmed in some way
Word, phrase, sound, or image that a company uses to distinguish itself or one of its products from the competition
