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WorksheetsUnit 3 and 4 Quizizz
Total questions: 29
Worksheet time: 15mins
Which of the following are types of brands?
Manufacturer brands
Intermediary brands
Generic brands
All of the above
In which industry are sports-marketing careers growing in popularity?
All of these
Physical Activity
Wellness Tourism
Spa Economy
Which of the following is not a type of sponsorship?
Signage
Merchandise
Entitlements
Product exclusivity
How many episodes must a TV show complete production to be considered a financial success?
30
60
50
40
When a brand name or trade name is registered, it also becomes a …
Patent
License
Trademark
Mark
What are the two other legal “marks” that identify brands or companies?
Trademarks & patents
Soundmarks & Motionmarks
Tradesounds & Motionpatents
A & C
Which of the following is not a type of print media?
Newspapers
Magazines
Banner advertising
Stadium Signage
What is institutional advertising?
advertising with a goal or selling an item being promoted
advertising with a goal of developing goodwill or positive image
A & B
Neither A or B
What is a “fad”?
a long-term popular trend, style, product, or service
a short-term popular trend, style, product, or service
a popular trend, style, product, or service
An unpopular trend, style, product, or service
Which of the following is the number 1 entertainment medium for many North Americans?
Radio
Television
Film
Theatre
Event marketing is what?
all activities associated with the sale, distribution, and promotion of a sports event
all activities associated with the pricing, distribution, and promotion of a sports event
all activities associated with the sale, disturbing, and promotion of a sports event
all activities associated with the sale, distribution, and preferement of a sports event
How many films, on average, do not break even?
2/10
3/10
4/10
5/10
Which of the following is not included when determining a promotional budget?
Current capital
Percentage of sales
Competitive parity
Objective-and-task method
Common tie-ins to video games are:
Films
Music
Merchandise
All of the above
Which of the following are promotional strategies for the music industry?
Focusing on specific stations with specific markets
Talk show interviews
Charitable activities
All of the above
“Evergreens” are what?
Films that are popular year after year
Products that are popular year after year
Films or products that are popular year after year
Films or products that are popular for only a year
Which of the following is the most expensive advertising time?
The Super Bowl Halftime
Peak time
Prime Time
Off-peak Time
Which of the following skills will benefit you in a career in sports marketing?
Interpersonal and communication skills
Presentation skills
Networking skills
All of the above
Which of these is not a function of promotion in sports marketing?
Generate sales
Attract a targeted audience
Help grate a positive image
Make the Team look good
When did the first Disney Theme park open?
1955
1956
1954
1957
What is a big part of the entertainment industry where businesses use cross-selling to increase profits?
Promotion
Merchandising
Ticket sales
Endorsement
The entertainment industry produces a wide variety of goods and services including:
Media-based entertainment goods
Media-based entertainment services
Recreation-based entertainment services
All of the above
Which part of the Marketing plan should be written last?
Executive Summary
SWOT
Marketing Strategies
Goals & Objectives
True or False: A brand is the distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors.
True
False
_____ is a logo, package, design, or word that enables a consumer to differentiate one company’s products from another’s
Copyright
Trade mark
License
Trade secret
What is the primary goal of cause-related marketing in the sports industry?
To increase ticket sales
To enhance corporate image and community involvement
To reduce marketing costs
To exclusively boost short-term sales
Which of the following best describes the term 'market segmentation' in marketing?
Dividing a market into distinct groups of buyers who have different needs or behaviors
Merging different markets into a single entity
Ignoring market differences and approaching the market as a whole
Focusing only on the most profitable market segments
What role does 'brand loyalty' play in consumer behavior?
It has no significant impact on buying patterns
It decreases the likelihood of repeat purchases
It encourages repeated business by ensuring customer satisfaction
It only affects new customers
