WorksheetsChannels of Distribution 2024
Total questions: 24
Worksheet time: 12mins
Name
Class
Date
1.
A _______ is a system of people, organizations, and activities that work together to make goods and services available to consumers to purchase.
a)
final consumer
b)
marketing system
c)
marketing channel
d)
distribution
2.
Which of the following is false about marketing channels?
a)
The goal of a marketing channel is to create and deliver value for final consumers.
b)
Ownership of goods and services is transferred from one channel member to the next.
c)
The final consumer is the end user of the product or service being delivered.
d)
Only tangible products can be distributed via a marketing channel.
3.
Which of the following is not a type of intermediary in the marketing channel?
a)
Retailer
b)
Broker
c)
Distributor
d)
Manufacturer
4.
The intermediary activities of buying, selling, and temporary risk-bearing relate to which intermediary function?
a)
Transactional function
b)
Logistical function
c)
Facilitating function
d)
Distribution function
5.
Which of the following statements about how intermediaries add value is false?
a)
Marketing intermediaries add value by reducing the number of transactions between manufacturers and consumers.
b)
Marketing intermediaries add value by increasing the number of transactions between manufacturers and consumers.
c)
Marketing intermediaries provide pertinent information about products and services throughout the distribution channel.
d)
Marketing intermediaries adjust for discrepancy of quantity and assortment.
6.
Lights-to-You provides all types of internal and external lighting systems to consumers for holiday decorating. Consumers can only buy decorative lights from Lights-to-You by shopping on its website. Lights-to-You uses a(n) _______ marketing channel.
a)
indirect
b)
parallel
c)
direct
d)
unimodal
7.
Airplane manufacturer Airbolt sells its Zoom Model X12 to airline companies that fly consumers all over the United States. The relationship between Airbolt and the airlines represents a(n) _______ marketing channel in the _______ market.
a)
direct; B2B
b)
indirect; B2B
c)
producer; B2C
d)
direct; B2C
8.
Which of the following is not a type of vertical marketing system?
a)
Corporate vertical marketing system
b)
Administered vertical marketing system
c)
Conventional vertical marketing system
d)
Contractual vertical marketing system
9.
Athleisure brand Athlean sells its activewear through its physical stores and through its e-commerce site online. Athlean uses which type of marketing system to distribute its products?
a)
Horizontal marketing system
b)
Multichannel marketing system
c)
Omnichannel marketing system
d)
Vertical marketing system
10.
As a factor that influences channel choice in distribution, _______ is defined as having the resources and capabilities to reach and serve consumers in a company’s target market.
a)
target market coverage
b)
fulfillment of buyer requirements
c)
product-related factors
d)
profitability
11.
_______ is a distribution strategy that includes choosing more than one but fewer than all possible intermediaries to distribute a company’s market offering.
a)
Limited
b)
Intensive
c)
Selective
d)
Exclusive
12.
Luxe Pens partners with intermediaries across the world to distribute its products through every possible retail outlet. Which distribution strategy is Luxe Pens using?
a)
Limited
b)
Intensive
c)
Selective
d)
Exclusive
13.
Consumers have specific expectations that products and services must fulfill. Which of the following is not a buyer requirement that intermediaries must fulfill?
a)
Information
b)
Convenience
c)
Inexpensiveness
d)
Pre- or post-sale service
14.
A car dealership offers new car buyers one year’s worth of oil change services. Which of the following buyer requirements is the car dealership providing as an intermediary?
a)
Pre-sale service
b)
Convenience
c)
Information
d)
Post-sale service
15.
Which of the following is not a product-related factor that influences channel decisions?
a)
Perishability
b)
Bulk and weight
c)
Standardization
d)
Convenience
16.
Which of the following is not a criterion for selecting the right channel members for a marketing channel?
a)
The types of vehicles that a channel member uses to distribute products
b)
The channel member’s reputation and ability to earn a profit
c)
The experience a channel member has distributing similar products
d)
The number of years a channel member has been in business
17.
When a wholesaler and retailer have different goals, what is this type of conflict known as?
a)
Horizontal conflict
b)
Vertical conflict
c)
Disintermediation
d)
Multichannel conflict
18.
Which of the following is not a key metric that marketers use to evaluate marketing channel performance?
a)
Order accuracy rate
b)
Average orders per day
c)
Total number of orders
d)
Time to ship
19.
XYZ Distributors evaluates the efficiency of its warehouses by measuring the number of products that enter and exit the warehouses. XYZ Distributors is using which performance metric?
a)
Time to ship
b)
Order accuracy rate
c)
Total units in storage
d)
Percentage of on-time shipments
20.
_______ is the process of managing the entire process of distribution from acquiring the raw materials needed to make products to delivering final goods to consumers.
a)
A supply chain
b)
Supply chain management
c)
Disintermediation
d)
Purchasing
21.
Which of the following describes the role of marketing in supply chain management?
a)
Marketing serves the purpose of choosing suppliers that can help the company deliver on its value proposition.
b)
Marketing doesn’t play a role in supply chain management.
c)
Marketing serves the purpose of limiting the number of suppliers in the supply chain.
d)
Marketing serves the purpose of procuring the least expensive raw materials so a company can increase profitability.
22.
ABC Tires is a retailer for top brands of tires. It works with a major tire manufacturer that coordinates all the supply chain activities such as warehousing, inventory management, and transportation. Which supply chain management function does the tire manufacturer perform?
a)
Purchasing
b)
Logistics
c)
Operations
d)
Resource management
23.
Which of the following is not a function of logistics?
a)
Warehousing
b)
Inventory management
c)
Transportation
d)
Financing
24.
Which of the following is NOT an advantage of using a third-party logistics (3PL) provider?
a)
Logistics is a 3PL core competency.
b)
It’s less expensive for a company to work with a 3PL than it is to manage logistics itself.
c)
The use of 3PLs means more control for the manufacturer.
d)
3PLs offer flexibility.
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