A series of activities designed to enhance the level Of Customer satisfaction before, during, and after a purchase

Internal Customer Refer to individuals within the organization that rely on the

products, services, or information provided by other

individuals within the same organization.

A customer is a person next in line who receives your output, almost anyone you interact with is a customer.

External Customer Refer to the people outside the organization who benefit

from the organization’s products and services.

External Customer Examples (quality team . marketing team , sales team , ....... )

External customers want to feel valued and to trust you are providing the quality service based on their needs and wants.

What do our customer need ?

you can select more than answer

Customer-centricity is a business strategy that's based on putting your customer first and at the core of your business in order to provide a positive experience and build long-term relationships

You can not gain any communication or build a long-term relationship with your customer, without studying him by understanding his culture, his business needs and values.