Font size
Worksheets品牌期末考
Total questions: 16
Worksheet time: 27mins
要品牌發揮強大，長久的效力，最該有的本質是什麼？
What is the most essential essence for a brand to be powerful and long-lasting?
產品基礎Basics of product
產品產能Capacity of product
產品形象 image of product
產品延伸性Extensibility of product
B2C是甚麼意思?
What does B2C mean?
供給者是企業，需求者也是企業。
Suppliers are businesses, and demanders are also businesses
供給者是企業，需求者是顧客。
Suppliers are businesses and demanders are customers
供給者是顧客，需求者是企業。
Suppliers are customers and demanders are businesses
供給者是顧客，需求者也是顧客。
Suppliers are customers, demanders are also customers
品牌顧問說:這個品牌形象的軟屬性需要改變。需要的改變是哪一方面卻為正確?
The brand consultant said: The soft attributes of this brand image need to be changed. What changes are needed but are correct?
品牌的店面需要把設計以及顏色改頭換面。
The brand's store needs to change its design and colors.
品牌產品上市前，應該先交由市調公司做產品市調。
Before brand products are put on the market, they should be handed over to a market research company to conduct product market research.
這個品牌在這國家沒有市場，應該改往東南亞國家發展。
This brand has no market in this country. It should develop in Southeast Asian countries instead.
品牌需要收入10萬以上的TA作為這一季的銷售主力。
The brand needs TA with an income of more than 100,000 to be the main sales force this season.
品牌與產品最重要的連結是甚麼?
What is the most important connection between a brand and a product?
系列產品的意象連結
Imagery link between series of products
與公司名稱的相關性
Relevance to company name
與顧客的情感連結
Emotional connection with customers
實體與線上的一致性。
Physical and online consistency
廠商請設計師設計CIS，是甚麼意思?
What does it mean when a manufacturer asks a designer to design a CIS?
設計企業識別
Design corporate identity
設計衣服材質
Design clothes material
設計商品細節
Design product details
設計店面人流動線
Design store flow line
餐廳中的菜色，因為換季需要取捨，那些應該最先被換掉? (多選)
The dishes in the restaurant need to be changed due to the change of seasons. Which ones should be replaced first? (Multiple choices)
高流量&低轉換
High traffic & low conversions
低流量&低轉換
Low traffic & low conversions
高流量&低轉換
High traffic & low conversions
高流量&高轉換
High Traffic & High Conversions
哪一個品牌IP風險最低?
Which brand IP has the lowest risk?
電影明星
movie star
米奇跟米妮
Mickey and Minnie
街頭藝人
Street artist
政治家
politician
每年生日都會收到品牌的會員的生日優惠訊息，這是因為這品牌做了甚麼?
Every year on my birthday, I receive birthday discount messages from brand members. Is this because of what this brand has done?
用了行銷5P
Used the 5Ps of marketing
用了SWOT
Used SWOT
用了CTA
Used CTA
用了CRM
Used CRM
一個品牌已經營運50年，這時代最大的資產會是甚麼?
A brand has been operating for 50 years. What will be its greatest asset in this era?
房地產增值
real estate appreciation
品牌名聞國際的形象
Internationally renowned brand image
品牌的名聲
brand reputation
分析過的數據
analyzed data
品牌要選擇對自己最有利的市場，哪個思路是對的?(多選)
Brands should choose the market that is most beneficial to them. Which idea is right? (Multiple choice)
趁著國家還沒有法規前，盡快進口感覺有商機的產品。
Before the country has regulations, import products that you feel have business opportunities as soon as possible.
自己住了30年的城市，我自己有地，可以蓋很符合品牌形象的旗艦店
I have lived in the city for 30 years, I have my own land, and I can build a flagship store that fits the brand image.
這個國家尚未完全發展，觀光客多，很適合邊投資觀光市場，邊發展品牌。
This country has not yet been fully developed and has many tourists. It is very suitable for investing in the tourism market and developing brands at the same time.
台灣的農產品蓬勃，可以買地自己種來賣，就可以開水果店。
Taiwan's agricultural products are booming. You can buy land to grow your own and sell them, or you can open a fruit shop.
STP理論中，以品牌老闆的角度，要改變品牌的哪個要點，可以最快提升業績
In STP theory, from the perspective of a brand owner, which key points of the brand should be changed to improve performance the fastest?
企業掌握員工與顧客思維，創造情感連結
Enterprises understand the thinking of employees and customers and create emotional connections
掌握產品的上下游，壓低成本價格
Master the upstream and downstream of products to reduce costs and prices
想辦法找價差最大的商品販賣
Find ways to sell products with the biggest price differences
讓顧客加入行銷私領域，分類顧客
Let customers join the private field of marketing and classify customers
現在哪一種的行銷模式能最快帶動顧客交換?
Which marketing is the fastest model drive customer exchanges?
品牌合辦活動
Brand co-organized activities
品牌上市上櫃
Brand launched over the counter
舉辦品牌VIP活動
Host brand VIP events
品牌聯名
Brand co-branding
如果你是台中火鍋店的品牌老闆，再度面臨相似covid-19的疫情，該怎麼做? 請條列式寫下1個月內，會採取的至少5項改變或實際措施。
If you were a brand owner of a hot pot restaurant in Taichung and were faced with an epidemic similar to covid-19 again, what should you do? Please write down at least 5 changes or practical measures that you will take within 1 month.
身為一位專業行銷，有一瓶瓶身透明，內裡也透明的500cc純水，定價200元。請設定你會販賣的"國家"，"TA"，"SLOGAN"，"優惠策略"。
As a professional marketer, I have a bottle of 500cc pure water with a transparent bottle and transparent inside, priced at 200 yuan. Please set the "Country", "TA", "SLOGAN" and "Preferential Strategy" you will sell to.
分享一個最令你佩服行銷品牌，他做了哪一點最令你印象深刻(5分)，分析品牌運用了甚麼心理學?(5分)
Share a marketing brand that you admire the most. What did it do that impressed you the most (5 points). What psychology did the brand use to analyze it? (5 points)
你自己就是一個品牌，這一題價值10分，請寫出我要給你這10分的5個對老師我本人，有價值的真實理由。
You yourself are a brand. This question is worth 10 points. Please write down 5 real reasons why I want to give you these 10 points and are valuable to me as a teacher.
