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WorksheetsImporting and Exporting - Module 4: Plan and Prepar for Export
Total questions: 10
Worksheet time: 5mins
Which of the following is an uncontrolled environmental element that differs significantly in foreign marketplaces?
Product quality
Currency exchange controls
Customer service
Marketing strategies
Before investing resources in international trade, companies must first:
Hire international employees
Determine a product's export potential
Develop an overseas travel plan
Create a business plan
A product that is successful in its domestic market is:
Guaranteed to fail in international markets
Likely to succeed in international markets
Irrelevant to international markets
Not subject to international trade regulations
International market research primarily aims to:
Create new domestic markets
Allocate resources to markets with the greatest sales potential
Eliminate competition
Reduce production costs
Market screening helps to:
Identify and select the most desirable markets
Increase product manufacturing costs
Improve domestic sales only
Avoid international trade altogether
International market evaluation involves:
Conducting on-site visits to every potential market
Selecting a small number of desirable markets through environmental scanning
Avoiding the use of secondary data
Ignoring market size and trade volume
Developing an international business plan is critical because:
It guarantees immediate success
It assembles resources to achieve goals and objectives
It eliminates the need for market research
It only applies to large corporations
A good business plan should be:
Rigid and unchangeable
Flexible to take advantage of new opportunities
Reviewed only once a year
Focused solely on short-term goals
When preparing for overseas travel, an exporter should:
Make no prior arrangements
Acquire basic knowledge of the host country
Focus only on their own culture
Ignore documentation requirements
Effective overseas promotion should:
Provide the desired information in a culturally sensitive manner
Be uniform across all markets
Ignore strategic marketing objectives
Use only direct mail as a promotional tool
