WorksheetsHTIIA: Unit 6 Practice Quiz
Total questions: 15
Worksheet time: 8mins
When Delilah and her friends vacationed in St. Thomas last month, they rented a car to explore the island. On their first day they got very lost. They used their smartphones to help them find their way. What is their smartphone equipped with that offered this service?
GPS
CLM
CRS
FBI
Cesar owns a small dog food shop that uses software to digitize the loyalty cards customers once kept in their pockets. He uses a loyalty automation site to include features like text messaging and mobile app marketing tools. These are examples of what type of software?
profit margin
target marketing
intrinsic reward
customer loyalty
Terrell is a recent graduate who studied graphic design. In his job search he came across an ad put out by a large H&T company looking for someone to help create a name, symbol, or design that will distinguish its product from competitors. If Terrell applies for and gets this job, what is the process he will be part of?
marketing mix
target marketing
branding
incentivizing
A marketing mix is founded on what four Ps?
price, product, promotion, place
pension, production, placement, procedures
product, place, precision, procurement
process, product, policy, promotion
What is the application of science to create machinery and equipment that makes practical work easier and more convenient?
marketing
branding
technology
targeting
Certain marketing practices utilize special computer programs and operating systems in order to meet customer needs. What are these programs and/or operating systems known as?
targets
incentives
marketing drives
software
What do you call convincing customers to buy more expensive items, upgrades, or add-ons during a sale?
targeting
incentivizing
upselling
despicable
Looking for ways to predict future challenges, measuring sales history fairly and honestly, increasing transparency for investors and customers, and staying on top of the sales compensation budget to avoid overspending are all examples of how a company can ensure they do what?
gain a large social media following
properly train employees
lose significant revenue
meet sales objectives
Teo and his son Rich own and operate a gift shop located near a popular beach hotel. Rich is trying to convince his father to install a POS system in the shop. Rich tells his father that it will help them keep of:
inventory, price changes, and loyalty programs.
market fluctuations, stock exchanges, and inflation.
barcodes, receipts, and customer names.
employee education, qualification, and experience.
On average, how many times does a person need to see a brand to remember it?
3-5 times
5-7 times
6-8 times
15-20 times
What is the term used to describe certain common goals related to profit, revenue, advertising, and targeted demographics?
marketing mix
sales objectives
targeted marketing
customer service
Vernell is thinking through a way to tell the world who her company is, what they want to be, and who they are trying to reach. What is Vernell considering?
targeting
branding
incentivizing
loyalty
Websites like LinkedIn allow you to create profiles in which you can interact with the brands you like, contact people you would like to connect with, blog about your interests, and develop a larger network of colleagues. What are sites like these called?
networking sites
interpersonal sites
online portfolio sites
dating sites
Nazir is a photographer looking to showcase his wide array of work in the hopes of finding more clients. He doesn’t want to create a whole website and sending out resumes doesn’t effectively show his talents. What would be the MOST effective tool for Nazir to use to reach and find more clients?
a flyer sent out by mail
a sidewalk art show
an online portfolio
a mass email
When a business uses a combination of controllable factors to strengthen and solidify their brand, what are they creating?
marketing mix
brand strategy
targeted marketing
influencer strategy
