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Lesson 2 Rise Up Customer Service: Understanding Customer

Total questions: 14

Worksheet time: 22mins

Name
Class
Date
1.

Which type of shopper spends a lot of time checking out products and prices online and in stores?

a)

Impulse Buyer

b)

Comparison Shopper

c)

Recreational Shopper

d)

Loyal Customer

2.

What is the main focus of a recreational shopper?

a)

Finding the best deals

b)

Shopping as a fun occasion

c)

Buying the latest trends

d)

Quickly purchasing items

3.

Which shopper is motivated to be one of the first to purchase the newest products?

a)

Follower

b)

Impulse Buyer

c)

Loyal Customer

d)

Innovation/Trend Buyer

4.

Who is a follower in retail terminology?

a)

Someone who enjoys shopping as a leisure activity

b)

Someone who waits to see what's trendy before making a purchase

c)

Someone who makes quick purchase decisions

d)

Someone who repeatedly shops at the same retailer

5.

Which technology allows customers to scan, pack, and pay for merchandise without assistance?

a)

Digital signage

b)

Self-checkouts

c)

Tablet kiosks

d)

QR codes

6.

Loyal customers are those who repeatedly choose to shop at the same retailer because of positive experiences True/False

4 lines
7.

Internal physical cues that influence consumer behavior come from a customer's own needs. True/False

4 lines
8.

Demographic data includes information such as age, income, and education. True/False

4 lines
9.

Mobile apps are only designed to run on smartphones. True/False

4 lines
10.

Social media influencers can help retailers promote products and increase brand awareness. True/False

4 lines
11.

An (a)   makes quick purchase decisions, often for inexpensive items that do not have high importance to them.

12.

A (a)   repeatedly chooses to shop at the same retailer over others.

13.

Retailers analyze customer data and consider what (a)   people to buy.

14.

Retailers use (a)   to electronically display digital images, video, web pages, and text to attract customers and enhance shopping experiences.