WorksheetsConsumer Buying Process
Total questions: 25
Worksheet time: 19mins
Small or "mini" decisions customers make that lead to the final purchase decisions are called___ decisions
need
buying
place
price
Not helping customers reach the "mini" decisions during the selling process can result in
lost sales
increased sales
satisfied customers
a loyal clientele
Before helping customers make any other buying decisions, they must make the ___ decisions
need
buying
place
price
When a customers asks, "Why should I buy? s/he is making the ________ decision.
price
place
need
product
When customers decide which brand, type, or model to buy, they are making the _____decision.
price
place
need
product
When customers decide where to buy, they are making the _______ decision.
price
place
need
product
Which of the following affects the place decision:
Warranty
Need for additional information
Business loyalty
Product features and benefits
Which of the following buying decisions is most affected by the availability of customer service:
Price
Time
Product
Need
How can company employees affect a customer's place decision?
By providing helpful service
By offering warranties
By offering discounts
By explaining product features
If a customer selects the most expensive product because s/he believes its sleek appearance creates an image of status, s/he is making the decision based on
time.
place.
product.
price.
The price decision is closely related to the _____ decision.
place
product
need
time
Which of the following factors affects the customer's price decision:
Product screening
Trade character
Brand preference
Product demonstration
When customers determine when to buy, they are making the ________ decision.
price
product
time
need
Buying a snack
Impulse Buying Decision
Routine Buying Decision
Limited Buying Decision
Extensive Buying Decision
Looking for the perfect new car
Impulse Buying Decision
Routine Buying Decision
Limited Buying Decision
Extensive Buying Decision
Choosing a Video Game
Impulse Buying Decision
Routine Buying Decision
Limited Buying Decision
Extensive Buying Decision
Deciding which Winter Coat to Buy
Impulse Buying Decision
Routine Buying Decision
Limited Buying Decision
Extensive Buying Decision
Picking up TP for the house. What's your preferred brand?
Impulse Buying Decision
Routine Buying Decision
Limited Buying Decision
Extensive Buying Decision
It's time for an upgrade!
Impulse Buying Decision
Routine Buying Decision
Limited Buying Decision
Extensive Buying Decision
Standing in the checkout & you see this headline. You have the cashier ring it up.
Impulse Buying Decision
Routine Buying Decision
Limited Buying Decision
Extensive Buying Decision
Shopping for a new pair of shoes.
Impulse Buying Decision
Routine Buying Decision
Limited Buying Decision
Extensive Buying Decision
Buying a gallon of your favorite milk.
Impulse Buying Decision
Routine Buying Decision
Limited Buying Decision
Extensive Buying Decision
Shopping for a House
Impulse Buying Decision
Routine Buying Decision
Limited Buying Decision
Extensive Buying Decision
Just ate the last Easy Mac! Put it on the list for the next trip to the Grocery store.
Impulse Buying Decision
Routine Buying Decision
Limited Buying Decision
Extensive Buying Decision
Uncle Eddie's buying you a game console for Christmas & you get to pick it out!
Impulse Buying Decision
Routine Buying Decision
Limited Buying Decision
Extensive Buying Decision
