The process of systematically scanning for technological, political, and regulatory, social, and demographic changes to discover opportunities to produce new goods and services.

A way of thinking that enables individuals to identify opportunities, take risks, and innovate effectively in business.

Also known as ideation, it is the process of generating, developing, and communicating new business ideas. Typically developed after identifying gaps in product or service development.

A concise, compelling, and convincing presentation that outlines an idea for a particular product, service or project which is delivered in short period of time, typically 20 - 60 seconds. It will include what your business does, who your customers

The ability of a business to operate in a manner that meets present needs without compromising future generations, often focusing on environmental, social, and economic impacts.

A unique benefit or feature that allows a business to outperform its competitors, often through innovation, quality, or pricing.

A design for the successful operation of a business, identifying revenue sources, customer base, products, and details of financing.

A benefit that a business offers to its customers that its competitors do not.

The number of customers that, after visiting a company's site or receiving its newsletter, turned into paying customers.

How a business presents its products/services in relation to its competitors; higher quality, cheaper etc.?

A flexible way to test a business idea, usually opening as a temporary store, that will provide direct feedback from customers.

When a business makes fundamental changes based on feedback from their customers.

The ability of a business to grow and manage increased demand without compromising performance or losing revenue potential.

Which business typically employs less than 250 people and generates less than $50M?