WorksheetsAPM Chap 1,2,3
Total questions: 10
Worksheet time: 6mins
One of the strategic business units in the Scott Group is the ‘G&L’ chain of gyms and leisure centres.
G&L’s share of the total market in its country is 9%, but the market is quite fragmented and G&L’s largest competitor only has a market share of 11%.
Last year, G&L’s revenue increased by 12% following a successful marketing campaign, but the overall gym and leisure market only grew by 2% because it is reaching saturation point.
How should G&L be categorised, in terms of the BCG matrix?
Choose one or more:
Cash Cow
Dog
Star
Problem Child
Management information in an entity can be produced at three different levels: strategic, tactical and operational.
Which type of information is each of the following?
Match the correct level with the proper information.
Tactical Level Information-_____________
A market growth forecast for the next 5 years
An overtime rota for security staff
A quarterly productivity report
A professional service company uses external consultants to provide it with specialist advice in relation to certain of its service lines. The senior management team have asked for an additional performance indicator to be included in the monthly management accountants, showing consultants’ fees as a proportion of total cost.
Which of Porter’s five forces does this suggest the senior management team are most concerned about?
Choose one:
BPOC
BPOS
Competitive Rivalry
TNE
TOS
The managers in a bank were concerned about the length of the queues which were forming in its branches as customers waited to be served by cashiers. The managers decided to gather information about the way other companies control the length of their queues to see if the bank can learn from this and improve its queuing process.
As a result, the bank has compared its performance with a supermarket, a railway station and an airport – all of which are regarded as having very efficient queuing processes.
What type of benchmarking has the bank been undertaking?
Competitive
Functional
Historical
Internal
The directors of Screen Co, a nationwide chain of cinemas, are reviewing the company’s performance in an increasingly competitive market. They have identified a number of factors and are seeking to analyse them.
The following factors are SWOT analyses.
Identify factor relating to Opportunity?
A world-renowned opera company plans to stream performance live to cinemas.
Independent market research has described Screen Co's customer service as inferior to many of its competitors.
Screen Co has recently refitted all its cinemas with state-of the art audio equipment.
The price of big-screen TVs and domestic sound systems have fallen dramatically
Answers in values only. (Clue-2 digit number)
Must use calculator
(a)
Which of the following factors would be categorised as 'technological' in a PEST analysis?
Select all that apply.
A. The use of big data analytics to predict customer behaviour.
B. The level of protection given to individuals’ personal data.
C. Tax incentives given to IT companies in order to stimulate local investment.
D. Demand for the latest smartphone technology.
E. New machinery that can automate a complex manufacturing production line.
Vanessa, a qualified accountant, has been approached by a recruitment agency seeking both a traditional management accountant and a strategic management accountant. Vanessa is unsure which role to apply for.
Which behaviours relate specifically to a strategic management accountant role?
Select all that apply.
A. Focussing solely on the achievement of internal performance targets.
B. Linking performance measures to the corporation’s strategy.
C. Focussing exclusively on financial information.
D. Monitoring changes to the external environment.
E. Analysing historic data in order to understand past performance.
Sooks Co is a shoe manufacturer. Its shoes are currently mass-produced under the Sooks brand using low cost materials. However, sales have been discouraging and market research indicates that customers find the styles unfashionable. The directors have therefore decided to improve the brand’s image by using better quality leather in its products.
Identify which of Porter’s generic strategies best defines the directors’ revised strategy.
A. Cost leader.
B. Differentiation
C. Differentiation focus.
D. Stuck in the middle.
TBC Co is a premium airline operating long-haul flights between Europe and North America.
The board of TBC Co are considering different ways to improve performance management and, as part of this, have requested the identification of a range of critical success factors (CSFs) that could be considered as 'building' CSFs as opposed to 'monitoring' CSFs.
Which one of the following is an example of a building CSF for TBC Co?
Ensuring the economic acquisition of jet fuel
The % of revenue coming from new products
Ensuring that profits margins are 10% higher than those of its rivals
Maintaining an effective feedback mechanism with its customers
