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WorksheetsSocial Media Branding
Total questions: 70
Worksheet time: 35mins
Apa yang dimaksud dengan brand identity?
Hanya logo dari sebuah perusahaan
Slogan yang digunakan oleh perusahaan
Deskripsi produk yang dijual
Kumpulan elemen visual dan non-visual untuk membedakan merek
Apa contoh elemen visual dari brand identity?
Lokasi kantor
Warna dan aroma
Harga produk
Jumlah karyawan
Mengapa brand identity penting bagi perusahaan?
Untuk memperluas lokasi distribusi
Untuk mengurangi biaya produksi
Untuk membedakan dari pesaing dan membangun kepercayaan
Untuk meningkatkan harga produk
Apa warna yang digunakan oleh McDonald's?
Merah dan kuning
Hitam dan merah
Biru dan putih
Hijau dan kuning
Apa yang dimaksud dengan brand guideline?
Strategi pemasaran untuk media sosial
Dokumen untuk merekrut karyawan
Aturan untuk menggunakan identitas merek secara konsisten
Panduan untuk menentukan harga produk
Apa yang termasuk dalam elemen non-visual dari brand identity?
Tone of voice
Tipografi
Logo
Warna
Apa yang menjadi fokus tone of voice Gojek?
Kreatif, inovatif, dan modern
Jelas, santai, cerdas, dan empati
Formal, serius, dan kaku
Sederhana, cepat, dan efisien
Apa contoh slogan dari Teh Botol Sosro?
Pasti Ada Jalan
Kopiko, Gantinya Ngopi!
Indomie, Seleraku
Apapun Makanannya, Minumnya Teh Botol Sosro
Apa yang menjadi warna utama dari Traveloka?
Coklat dan kuning
Merah dan putih
Hitam dan emas
Biru dan hijau
Apa yang dimaksud dengan tone of voice?
Warna yang digunakan dalam iklan
Strategi penetapan harga
Desain logo merek
Cara merek berkomunikasi dengan audiens
Apa yang menjadi ciri khas logo Coca Cola?
Tulisan tangan khas yang ikonik
Gambar burung
Warna biru dan putih
Bentuk segitiga
Apa yang menjadi warna utama dari Roti'O?
Hijau dan merah
Biru dan kuning
Merah dan putih
Hitam dan putih
Apa yang menjadi karakteristik tipografi McDonald's?
Tipografi yang rumit dan sulit dibaca
Font yang berubah-ubah
Font modern dan futuristik
Huruf bergaya klasik yang konsisten
Apa yang menjadi aroma khas dari Traveloka?
Kemenyan dan kayu
Bunga dan buah
Kopi dan harum mentega
Garam dan rempah
Apa yang menjadi slogan dari Indomie?
Pasti Ada Jalan
Orang Pintar Minum Tolak Angin
Indomie, Seleraku
Kopiko, Gantinya Ngopi!
Apa yang dimaksud dengan tone of voice 'Clear' dari Gojek?
Bahasa yang penuh jargon
Bahasa yang sulit dimengerti
Bahasa yang jelas dan mudah dimengerti
Bahasa yang formal dan kaku
Mengapa Gojek menggunakan tone of voice 'Casual'?
Agar komunikasi terasa lebih akrab
Agar terlihat lebih profesional
Agar lebih formal
Agar menghindari penggunaan slang
Apa yang menjadi ciri khas tone of voice 'Witty' dari Gojek?
Menggunakan bahasa formal
Menghindari humor
Menggunakan bahasa yang sangat teknis
Menyelipkan humor dalam pesan
Bagaimana Gojek menunjukkan tone of voice 'Empathetic'?
Dengan memahami kebutuhan dan kekhawatiran pengguna
Dengan mengabaikan kebutuhan pengguna
Dengan menggunakan bahasa yang rumit
Dengan bersikap acuh tak acuh
Apa contoh lain dari tone of voice yang disebutkan dalam teks?
Flip yang friendly
Traveloka yang serius
Gojek yang formal
Tokopedia yang kaku
Apa yang harus dilakukan setelah menentukan brand identity dan tone of voice?
Mengabaikan media sosial
Menggabungkan keduanya untuk media sosial
Mengubah logo
Menghapus semua konten
Apa yang dicantumkan dalam deskripsi akun Instagram Teh Botol Sosro?
100% Teh, Gula, dan Melati Asli
Hanya Teh Botol
Minum Teh Setiap Hari
Teh Terbaik di Dunia
Apa warna yang konsisten digunakan dalam desain konten Teh Botol Sosro?
Oranye
Hijau
Biru
Merah
Apa yang dimaksud dengan target market?
Kelompok orang yang tidak tertarik pada produk
Kelompok orang yang sudah ditargetkan menjadi pelanggan potensial
Kelompok orang yang tidak memiliki karakteristik sama
Kelompok orang yang hanya membeli produk mahal
Apa kategori target market yang berdasarkan lokasi geografis?
Demografis
Geografis
Psikografis
Perilaku
Siapa target market dari produk Wardah?
Orang tua
Anak-anak
Wanita muslimah usia remaja hingga dewasa
Pria dewasa
Apa yang menjadi dasar kategori psikografis dalam target market?
Usia dan pendapatan
Gaya hidup, kepribadian, sikap, dan minat
Pekerjaan dan pendidikan
Lokasi geografis
Apa yang menjadi fokus kategori perilaku dalam target market?
Lokasi geografis
Pendidikan konsumen
Sikap konsumen terhadap produk
Usia konsumen
Apa yang menjadi ciri khas dari konsumen Traveloka?
Mereka lebih suka tinggal di rumah
Mereka tidak menggunakan teknologi
Mereka suka berwisata
Mereka tidak suka bepergian
Apa yang harus dilakukan untuk mengatur informasi dasar di media sosial?
Menggunakan bahasa yang rumit
Hanya mencantumkan link
Mengatur foto profil, deskripsi, link, dan highlight
Menghapus semua informasi
What factor contributes to an influencer's perceived trustworthiness?
Having a unique and recognizable personal brand
Regularly engaging with their audience's content
Both A and B
Simply having a high number of social media engagements
What determines an influencer's expertise?
Knowledge, skills, and social media presence
Knowledge, skills, and the ability to apply them
Popularity, communication skills, and the ability to apply them
Education, wealth, and social media presence
On what factors is credibility as an influencer dependent?
Perceived expertise and physical appearance
Strength of relationships and financial status
Perceived expertise and strength of relationships
Social media following and strength of relationships
Which of the following is NOT one of the four essential elements of influence?
Establishing credibility
Framing goals to identify common ground
Demonstrating authoritative command
Connecting emotionally with the audience
According to the material, what should successful influencers do to strengthen support for their ideas?
Ignore the stakeholders
Understand who the stakeholders are and their positions
Focus only on the supporters
Use aggressive tactics to win over opponents
How does the value of the resources or assets you provide affect your brand?
It decreases the overall costs for the organization
It increases the brand's visibility in the market
The more valuable the resources, the better your brand may be to that organization
It has no significant impact on the brand's performance
According to the Principle of Resources, what should you identify to begin transforming your brand?
Competitors' weaknesses
Resources most valued and needed by the organization
New market trends
Potential investors
What are the two principles involved in transforming your brand according to the slide?
The quality of resources and the demand for those resources
The value of resources you offer and the scarcity of those resources
The marketing strategy and the financial investment
The customer service and the product quality
What are the three key elements that successful brand communication relies on?
Complexity, inconsistency, and variability
Clarity, consistency, and constancy
Confusion, contradiction, and changeability
Simplicity, inconsistency, and infrequency
What can improve your digital footprint?
Limiting online presence
Expanding online presence and increasing credibility and visibility
Avoiding the use of social media
Not using the internet
Why should you create different versions of your biographical statement?
To practice your writing skills
To confuse your audience
To tailor them for a range of audiences
To increase the length of your portfolio
What defines tenacity?
An individual's ability to give up easily
An individual's determination and willingness to continue working despite challenges
An individual's preference for easy tasks
An individual's focus on personal feelings
Which of the following is NOT one of the four critical components of trust?
Consistency
Honesty
Ambition
Vulnerability
How is competence defined in the context of personal branding?
Being adequately qualified in terms of knowledge, skills, and abilities.
Having a strong social media presence.
Being recognized by peers in your industry.
Holding a high-ranking position in a company.
What is personal brand credibility a function of?
Others' perceptions of your competence, trustworthiness, passion, tenacity, and objectivity.
Others' perceptions of your financial status, education, and social influence.
Your self-perception of your own skills, knowledge, and abilities.
The number of followers you have on social media.
What is the purpose of comparing internal and external brands?
To determine the financial value of a brand
To assess the clarity of a brand
To create a marketing strategy
To evaluate the effectiveness of advertising
What does the internal brand refer to?
How you market your products
How others would describe you
How you would describe yourself
The reputation of your company
To build a strong personal brand, which of the following is NOT one of the steps mentioned?
Self-reflect
Envision a future state and your place in it
Follow the crowd
Be aware of your near and far ground to identify and capitalize on opportunity
What is a personal brand?
The marketing strategies individuals use to sell their skills
The cumulative perceptions others have of individuals' traits, behaviors, and actions
The financial value associated with an individual's name
The social media presence an individual maintains
What is one of the strategies for transforming one's personal brand?
Apply the principle of abundance
Ignore the principle of scarcity
Apply the principle of scarcity
Apply the principle of irrelevance
Which of the following is related to personal branding?
Clarity, inconsistency, and constancy
Clarity, consistency, and changeability
Clarity, consistency, and constancy
Confusion, consistency, and constancy
What is this?
Burger King's color palette
Indomaret's color palette
Flag of Burger King
Earth Crust Diagram
What brand is this from?
Mamamia
MrDonald's
McDonald's
Maknyus
These are the benefits of Visual Branding, except?
Increases brand awareness
Adds business and product value
Increases consumer trust
Stay strong through tough competition
Criticize other brand
What is generally the main objective of Visual Branding?
To increase sales turnover in the long term.
To increase virality and followers on social media
To promote a new product.
To communicate with costumers.
As Visual Branding Components, which is not included as Images?
Photos
Icon
Title
Graphics
Which of the following is media is generally good for Sans Serif fonts?
Canvas
Digital media
Newspaper
Letter
What is a color palette in visual branding?
A plate to place paint when painting using a brush
The main color used to catch the attention of audience
A collection of colors that is unique and appealing .
Background color used before making a design.
What of the following does not describe a logo?
A symbol or sign
Have specific meaning or identity
Can be used to identify an a company
Unique images that attracts the audience.
Which of the following is not a component of visual branding
Logo
Color Palette
Typography
Sound effects and Jingle
What is Visual Branding?
the use of visual elements to create a unique and easily recognizable identity for a brand.
the use of visual elements to create a unique and good looking design for a brand.
using a brand logo to create amazing visual for an ads/campaign
Seeing and understanding the aesthetic of a brand's design
Instagram and Pinterest are both examples of which type of social media marketing platform?
Verbal
Visual
Written
A "target audience" is identified by:
Age
Gender
Age, gender or gender neutral
Age, gender or gender neutral and common interests
Round shapes in branding (e.g. logo design) are:
Contemporary, evokes feeling of imbalance
Associated with masculinity
Contemporary, evokes feeling of unity
Associated with tranquility
"Sans Serif" font (e.g. Times New Roman) is associated with:
Tradition, trustworthiness
Modernity, clear focus
New ventures, thrill seeking
Creativity, freedom
The colour pink in branded is often associated with:
Boldness, masculinity
Self nurture, femininity
Gender neutral, self care
Self nurture, masculinity
The colour green in branding is often associated to
Envy
Domestic animals
Nature, environment, eco-friendly
Jealousy
A key question to ask yourself when developing brand identity is:
What do we do better than anyone else?
What do other companies do better than us?
Brand identity connects
The seller to the audience
Product recognition
The audience to the target audience
Brand image give a message of "what" to the target audience:
The companies mission and voice
The companies objective
The companies mission, values and voice
The companies history
