WorksheetsFPTU Quy Nhon - ADS301
Total questions: 10
Worksheet time: 3mins
What are some types of sites that have a strong correlation between social shares and inbound links for their content pages? (Select all that apply.)
Web hosting web sites
E-commerce websites
Prominent news sites
Sites that publish data-driven content
What makes up anchor content? (Select all that apply.)
Content that is authoritative
Content that links out to lots of other websites
Content that addresses topics that aren’t well covered by other content on the web
Content that is mobile optimized
What is the most important characteristic of a good partner?
Their search engine rankings
Their website size only
Their social media followers and posting frequency
Alignment with your target audience
What impact can influencers have on SEO?
Influencers can boost SEO through increased backlinks
Influencers negatively impact SEO as they compete for the same keywords
Influencers have no impact on SEO
Influencers can harm SEO by generating low-quality content
If you comment on the social posts of influencers will it help you build a relationship with them?
No, your comments will annoy them.
Comment on every third post so that you appear regularly in their feed.
Add comments to their posts where you can add value to the conversation.
Comment on all of their posts, perhaps even multiple times per post.
Which of the following are effective ways to build relationships with influencers for SEO purposes? (Select all that apply)
Engaging with their content regularly
Offering them exclusive content
Ignoring their content preferences
Providing them with valuable feedback
Sending them unsolicited promotional material
You've found that your target audience primarily uses X (formerly Twitter). Which marketing tactic is most likely to help meet your goal of increasing brand awareness?
Running a hashtag campaign
Limiting your posts to business hours
Posting long blog posts daily
Direct messaging every follower
Which of the following tactics will best help you understand where your target audience hangs out on social media?
Assuming they hang out on the same platforms you do
Throwing a virtual party on a random platform and seeing who shows up
Posting a survey on your website asking where they hang out
Checking the demographics of different social media platforms
Which of the following factors should be considered when deciding which marketing tactics to use for your business goals on social media? (Select all that apply)
The color scheme of your branding
The time your target audience is most active
The type of content your target audience engages with
The demographics of your target audience
You're choosing a platform for your social media strategy. A platform you're considering has a huge user base, but your target audience is not active there. What should you do?
Choose the platform because of its large user base
Ignore the platform because your audience isn't there
Try the platform anyway and see how it goes
Choose the platform and try to attract your audience there
