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WorksheetsMARKETING EXAM 2
Total questions: 100
Worksheet time: 50mins
Which of the following is a way that local zoning laws affect businesses?
Prohibit price discrimination
Restrict placement of billboards
Limit creation of monopolies
Require labels on products
Which of the following is an example of a voluntary debtor-creditor relationship?
Requiring specific information
Receiving a monetary gift
Obtaining a loan from a bank
Owing punitive damages
Every channel of distribution begins with the (a) and ends with the user or consumer.
intermediary
producer
retailer
agent
How does implementing an electronic data interchange (EDI) system benefit businesses?
It allows trading communities to establish linear distribution strategies.
It increases the use of artificial intelligence systems.
It duplicates the data entry process within the supply chain.
It improves the speed and accuracy of information flow.
Marsha got a great deal on a phone that she bought on the Internet. When she had a problem with it, she contacted the manufacturer and was told that the company would not honor the warranty because her phone had been sold by the manufacturer to a company in China. The manufacturer would not honor the warranty because Marsha's phone is an example of a product in the
distribution channel
product life cycle
product mix
gray market
Which of the following is a true statement about channel-member relationships in the supply chain:
Members can often reduce conflict by focusing on the common goal of customer satisfaction.
Because the producers are the channel leaders, they usually have more negotiating power.
Technological advancements have made interaction among channel members unnecessary.
To minimize horizontal conflict, most wholesalers in the supply chain charge slotting fees.
An important factor in effective verbal communication is
reading from a script.
developing mannerisms.
having a pleasant voice.
enunciating rapidly.
When Jeremy extended his hand toward Hank as they were introduced, Hank said, "Hello, Jeremy." However, he ignored Jeremy's hand and kept his own hands in his pockets. What kind of nonverbal message was Hank sending?
A. We have met before.
B. I am glad to meet you.
C. We have a lot in common.
D. I don't want to know you.
What type of communication style is usually most appropriate to use when evaluating employees?
Formal
Casual
Routine
Instructional
Which of the following should you be sure to do when taking notes:
Write in complete sentences.
Use correct spelling and grammar.
Write as legibly as possible.
Try to write down everything the teacher says.
Identify the type of appeal used in the following persuasive message: "This new book is written by Dr. Juliet Browne, who holds a doctorate from the Harvard School of Medicine and is the Chair of the World Health Organization."
Shock value
Reason
Emotions
Credibility
A characteristic of simple memorandums written by business employees is that they usually are intended to be read by a(n)
internal audience.
board of directors.
planning committee.
group of suppliers.
A disadvantage of problem-solving in groups is that it
hinders communication.
decreases conformity.
decreases risk-taking.
takes more time.
Businesses must keep in mind that word-of-mouth promotion can be
bought.
avoided.
negative.
inconsequential.
When management establishes policies that help employees to deal with customers in the same way, under the same circumstances, the main purpose of these policies is the
fair treatment of customers.
reduction of expenses.
satisfaction of customers' wants.
smooth operation of the business.
Some natural resources are plentiful but are expensive and difficult to
obtain.
use.
sell.
conserve.
When the demand for a product increases, a producer will normally increase the quantity of product supplied. In this situation, what will usually happen to the product's price?
The price will increase.
The price is not affected.
The price will decrease.
The price will remain constant.
The owner of a small retail store has decided to offer designer jeans for the back-to-school campaign. Which of the following business activities should be used to inform the potential customers about the new items for sale?
Production
Financial analysis
Marketing
Strategic management
A car dealership purchases new cars from a Ford factory and then sells them to consumers. What type of business model is this?
Trader
Manufacturer
Distributor
Importer
How does innovation support a business's long-term survival?
By decreasing organizational conflict
By making it impossible for employees to predict what's coming next
By enabling a business to cut costs
By giving a business a competitive edge
The owner of Bonnie's Birds and Bugs realizes that she cannot completely protect her building from the possibility of fire. What would be the best means of dealing with this risk?
Retain the risk
Prevent the risk
Avoid the risk
Transfer the risk
Union and management officials are meeting next week to determine the terms and conditions that will be provided to employees. This process is known as
striking
collective bargaining
picketing
corporate campaigning
Randy used to work in a factory. However, after technological advances brought robots that could do the same job for less money, he was laid off. Randy is looking for a new job in a factory, but everything requires knowledge of computer programs, which he doesn't have. Randy is facing __________ unemployment.
cyclical
frictional
structural
seasonal
What do individuals often identify when assessing their personal strengths and weaknesses?
Risks
Careers
Benefits
Interests
The act of deliberately giving a wrong or false impression of something is considered to be
poor communications.
dishonest.
tactless.
good business.
We know we are being treated fairly when we
are being treated better than others.
get our way and receive the outcomes we want.
feel happy and satisfied with others' decisions.
are being treated the way we deserve to be treated.
If you cannot take the blame for your mistakes, then
you will never be successful.
your friends will likely take the blame for you.
you cannot take the credit for your successes.
it will be difficult to graduate.
It is considered unethical for an employee to spread malicious gossip about a coworker because the gossip may
earn the person a promotion.
make the person uncomfortable.
damage the person's reputation.
affect the person's social life.
Alicia is trying to persuade members of her work team to implement a new process. Because Alicia used this process with her former employer, she is very knowledgeable and knows what needs to be done to make a smooth transition. The work team is likely to go along with the change because Alicia has
exhibited cultural sensitivity.
established personal credibility.
demonstrated empathy.
coached others effectively.
Often, people can creatively resolve a conflict by
brainstorming.
debating.
deciding.
mediating.
Zane is feeling overwhelmed about his stressful job. Which action should he take to manage his stress?
Talk through the situation with a friend or coworker.
Create an employee survey for his coworkers.
Take on a greater amount of work.
Skip work often so that he has time to relax.
Once a coach has helped a coachee establish an improvement plan, it is important for the coach to
give monetary rewards to the coachee.
set goals for the coachee.
give harsh feedback to the coachee.
track the coachee's progress.
One benefit of assessing the long-term value and impact of your actions on others is helping you to act
more ethically.
on behalf of your business.
in your own best interest.
your age.
Following your teacher's guidelines is an example of which ethical principle?
Viability
Transparency
Trust
Rule of law
Cornell wants to start his own business, but he isn't exactly sure what product or service he wants to pursue at the moment. The first step of the entrepreneurial process that Cornell should focus on is
idea generation.
a feasibility study.
illumination.
verification.
In an ancient society, townspeople used cows to pay for the things they needed. The cows are an example of (a) money.
commodity
representative
fiat
paper
Saving money helps you achieve (a) goals, while investing money helps you achieve (b) goals.
short-term
long-term
financial
personal
Morgan received an email that claimed to be from her credit card company. The email said that her account would be cancelled immediately if she didn't follow a link and enter her credit card and social security numbers. After Morgan did so, she found out that the email wasn't actually from her credit card company. Instead, it was a scam designed to steal her personal information. Morgan was a victim of
phishing
baiting
skimming
hacking
The biggest risk to a real estate investment is
inability to write checks.
low rate of return.
not being FDIC-insured.
depreciation.
When John was injured in an auto accident on his way to work, what kind of insurance paid his hospital bill?
Term
Disability
Health
Life
Finemart's bookkeeper journalizes the business's income and expenditures at the time they occur even if no money changes hands at that time. Finemart uses the (a) accounting method to record transactions.
managerial
cash
accrual
tax
Why do some governments require businesses to use specific accounting methods?
To provide external sources with accurate financial information
To ensure that the businesses are complying with intellectual property laws
To control the ways in which businesses develop credit policies
To monitor how businesses establish their sales goals and budgets
Which of the following is an example of an employee-assistance program:
Training on the use of dangerous power equipment
Compensation
Career and education planning
Corrective action
Businesses that obtain information about competitors with the use of questionable techniques, even though these techniques are legal, are often behaving
aggressively.
unethically.
carelessly.
recklessly.
Which situation is an example of SUGGING?
A. A salesperson offers a customer the opportunity to try an expensive product free of charge.
B. A telemarketer asks a customer if s/he knows anyone who would want to buy a certain product.
C. A marketer tells a customer that s/he is conducting research, and then begins a sales pitch.
D. A business promotes a product by sending samples to its customers without authorization.
A marketing-research project that gathers sufficient information to help the business in its decision-making would be described as
thorough
efficient
tedious
predictive
Which of the following is a true statement about qualitative research:
It is based on statistics and facts.
It is often conducted through experiments.
It uses large samples of the population.
It is conducted during a short time frame.
Which of the following is determined in a research project's master plan:
How much data to collect
The company's target market
How much the marketers will be paid
The purpose of the research
Which probability design allows marketers to study distinct groups within the target population?
Simple random sampling
Stratified random sampling
Systematic random sampling
Cluster sampling
What type of marketing data can a business obtain by reviewing its inventory reports and customers' invoices?
Customers' credit limits
Customers' product preferences
Product quality
Actual market share
Listing the number of respondents who answered "agree," "no opinion," or "disagree" to each question on a marketing questionnaire is an example of
tabulation.
proportion.
deviation.
association.
Interviewers cause marketing-research errors when they
allow respondents to answer questions honestly.
communicate clearly with respondents.
ask the respondents to answer all of the questions.
express a biased attitude when asking questions.
The belief that profitable sales volume will result from giving customers quality products at fair and reasonable prices is part of the
planning process.
marketing concept.
marketing mix.
consumers' movement.
When a local athletic apparel store sells shoes, clothing, and accessories that are designed specifically for runners, it is using (a) segmentation.
geographic
psychographic
demographic
rate of usage
Which of the following is a question that a business should answer about its target market while conducting a situational analysis:
What are our customers buying?
How are our financing methods affecting our company's growth?
Are we operating at peak efficiency?
Which shipping companies are we using?
Which of the following factors affects how far ahead a business needs to predict its sales:
The business's resources
The typical information that is available
The similarity of competitors
The productivity of the business
Your web search results contain URLs from a variety of sources. Which of the following sources should provide the most reliable data:
A. A government agency
B. A term paper
C. A personal blog
D. A Wikipedia site
Thomas wants to change the word “develop” to the word “create” in several places throughout his document. The quickest way to make these changes is by using the (a) function.
find and replace
cut and paste
header and footer
styles and formatting
Which of the following is needed to post a web page: A. Web server B. Product to sell C. Interested audience D. Legal permit
Web server
Product to sell
Interested audience
Legal permit
Analyzing data with Simpson's Paradox in mind can help account for
A. unconsidered variables or dimensions.
B. human error.
C. inconsistencies in data generation.
D. incorrect assumptions.
Businesses can use data mining to
show why information is valuable.
see patterns within data.
eliminate the need to understand data.
make decisions for them.
A growing trend that is influencing the way that many companies do business is the concern for
protecting the environment
distributing the wealth
monitoring the economy
regulating the government
Statistical data revealed that Zane Industries sold 32% more of the Model EQ2 desktop photocopier last year after it made changes to increase the photocopier's speed and refine its print quality. In this situation, the statistical findings helped the company determine that
its sales forecasts were inaccurate.
product improvements helped boost sales.
research and development expenses exceeded the budget.
the company achieved its sales goals.
A company trains its human resources department in how to handle emergency situations. Is this an example of operations management?
A. Yes, because the human resources department is considered an outside customer.
B. Yes, because it involves the operational aspects of safety and security.
C. No, because the human resources department does not interact with outside customers.
D. No, because the human resources department does not use operations.
Which of the following situations is an example of a hazard that affects the safety of the workplace
Wide aisles to accommodate foot traffic
Proper lighting throughout the building
Boxes stacked in front of a fire exit
Secure locks on the building's exterior doors
Which of the following situations may represent a risk to the business: A. A regular customer is impatient when the cashier takes a telephone order. B. A regular customer brings a new neighbor to shop at the business. C. A new customer with a check provides a piece of photo identification. D. A new customer's check is for an amount larger than the purchase total.
A. A regular customer is impatient when the cashier takes a telephone order.
B. A regular customer brings a new neighbor to shop at the business.
C. A new customer with a check provides a piece of photo identification.
D. A new customer's check is for an amount larger than the purchase total.
What do managers often use to evaluate project results?
Activities
Techniques
Resources
Standards
A materials and notions buyer who purchases more zippers and buttons from a supplier to replace depleted inventory is placing a
production requisition.
reorder.
back order.
line requisition.
Stan is a small-business owner who is always looking for ways to increase his company's ability to do the job right the first time. He listens to his staff members' suggestions and implements many of their ideas for improvement. What is Stan doing?
Creating a quality culture
Developing new products
Supporting external resources
Reorganizing priorities
Which of the following is one of the biggest expenses that employees can help a business control:
Rent
Advertising
Payroll
Taxes
Cathy is allowing her four friends to pick out a skirt for her at the mall—with one request: that all four friends agree about the selection. Which style of decision-making is Cathy asking her friends to use?
A. Minimum
B. Maximum
C. Medium
D. Moderate
Why do we need creativity?
It indicates one's intelligence.
It moves the world along.
It shows businesses which employees can think in concrete terms.
It helps businesses to identify employees who will succeed in performing routine tasks.
If individuals enjoy operating machinery, driving vehicles, or using tools, they might consider a career that involves working with
things.
animals.
people.
information.
Javier had an interview with a potential employer, Dan Martinez. The interview was pretty casual and informal. How should Javier begin his thank you note?
He doesn't need to send a thank you note for a casual interview.
Dear Dan
Hi Dan
Dear Mr. Martinez
Which of the following provides a business's employees with a foundation for acceptable behavior in the workplace:
Rules of conduct
Organizational chart
Grievance procedures
Articles of incorporation
The ability for marketers to think fast on their feet is most associated with
decision-making
creativity
people skills
people knowledge
The price function often influences the place function by determining
how the product is advertised.
why the product is shipped.
where the product is sold.
when the product is made.
In which of the following situations might loss-leader pricing be illegal:
Customers pay a premium.
Businesses make a large profit.
Products are sold below cost.
Competitors match the price.
In product/service management, a major disadvantage of rapid technological changes is the
increase in customer satisfaction and profitability.
number of new products entering the market.
increase of customer product awareness.
rate at which existing products become obsolete.
Which of the following is a technique that many businesses use to identify product opportunities:
Evaluating a prototype
Testing the market
Observing the competition
Developing a brand
The primary goal during the brainstorming process is to
come up with as many ideas as possible.
analyze each idea as it is presented.
rate each idea in relation to one another.
come up with a set number of ideas within a certain time.
Which federal agency has the responsibility for inspecting meat that is shipped across state lines?
U.S. Department of Agriculture
U.S. Department of Commerce
Federal Trade Commission
Interstate Commerce Commission
A group of related products is called a product
item
line
mix
expansion
Which of the following situations is an example of product bundling: A. Buy item Y and receive service W free for six months. B. Buy item Z and receive a 50manufacturer′srebate.C.BuyproductXandreceivea 15 discount if it is paid within 10 days. D. Buy service M and receive a coupon to use for future purchases.
Buy item Y and receive service W free for six months.
Buy item Z and receive a $50 manufacturer's rebate.
Buy product X and receive a $15 discount if it is paid within 10 days.
Buy service M and receive a coupon to use for future purchases.
The following statement appears on a company's website: "Unlike our competitors, Naturally Yours Cosmetics uses organically-grown ingredients in its facial scrubs and lotions." What strategy is the company using to position its line of skin-care items?
Product reliability
Price
Customization
Unique attributes
One reason that a brand name should be adaptable is so that the business can
change the brand name as often as necessary.
use the brand name in multinational marketing.
use the brand name in packaging and advertising.
make its products look like other similar products.
Employee interactions, websites, and advertisements are all examples of
corporate brands
touch points
logos
distributor brands
Many of the town's residents have heard that this coming summer is predicted to be the hottest summer ever. As a result of hearing this, Tim, the owner of an appliance store, decided to do more advertising for air conditioners. Which of the following external factors has affected Tim and his business:
Technology
Legal and political factors
Demand
Cultural and social trends
A promotion that makes false or exaggerated claims about a product is considered to be
stereotypical
deceptive
offensive
manipulative
Technological advancements in computer software have made it possible for media planners to calculate reach, frequency, and ________ of their placements more quickly.
promotional mix
attention value
cost efficiency
audience fluency
To qualify as a specialty medium, an item must be
delivered through the postal service.
sold to a prospective customer.
used for decorative purposes only.
imprinted with the business's name/logo.
Which of the following is an example of direct advertising: A. A retailer conducts a telephone survey to determine its customers' satisfaction with its services. B. A hotel chain develops an advertising campaign that includes television spots and billboards. C. A soft drink company places an advertisement on television during a major sporting event. D. An apparel company mails its latest catalog to customers who have ordered items within a year.
A retailer conducts a telephone survey to determine its customers' satisfaction with its services.
A hotel chain develops an advertising campaign that includes television spots and billboards.
A soft drink company places an advertisement on television during a major sporting event.
An apparel company mails its latest catalog to customers who have ordered items within a year.
The reason for using certain communications channels, such as coupons, in sales promotion is to:
advertise a new product.
create long-term demand.
persuade customers to remain loyal.
generate an immediate response.
In what communications channels are holding press conferences and giving interviews used?
Target marketing
Corporate management
Personal selling
Public relations
One way that salespeople develop and maintain positive relationships with customers is by providing excellent:
sales management.
customer service.
opportunities.
demonstrations.
A selling activity that helps salespeople to make sales is:
available credit
quality repair
referrals
preparation
What type of law prevents salespeople from one company from interfering with their competition's activities?
Warranty liability
Product safety
Consumer credit
Unfair trade
Information about new or unusual uses for a product can often be obtained easily from:
factory visits.
customers.
inventors.
the product manual.
When a customer buying an appliance, piece of electronics, or vehicle asks questions about repairs, the salesperson should explain features and benefits relating to its:
service and warranty.
popularity.
history.
appearance and style.
A human resources manager sets up a computerized system for maintaining employee records. What type of resource is the manager using?
Material
Financial
Human
Natural
