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Pricing quiz

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

____ includes the decisions made about pricing levels, discounts offered, and credit offered to customers.

a)

Price lining

b)

Price mix

c)

Bundling

d)

Prestige pricing

2.

______ sets prices low for the base product
but charges high prices for other components that are needed to complete the product.

a)

Bundling

b)

Captive pricing

c)

Odd pricing

d)

Prestige pricing

3.

____ combines two or more products/services for a single price

that is lower than if the products were purchased separately.

a)

Bundling

b)

Even pricing

c)

Prestige pricing

d)

Price lining

4.

______ sets prices high to convey quality and status.

a)

Odd pricing

b)

Prestige pricing

c)

Captive pricing

d)

Bait and switch

5.

_____ is the practice of advertising one product with the intent of
persuading customers to buy a more expensive item when they arrive at the store.

a)

Captive pricing

b)

Prestige pricing

c)

Buy one get one

d)

Bait and switch

6.

_____occurs when two or more businesses in an industry

agree to sell the same product at the same price.

a)

Captive pricing

b)

Price ceiling

c)

Predatory pricing

d)

Price fixing

7.

_____ occurs when a company sells the same product to different customers

at different prices based on personal characteristics.

a)

Price discrimination

b)

Price fixing

c)

Predatory pricing

d)

Bait and switch

8.

____ is the practice of setting the prices of products in a way to intentionally mislead the customer.

a)

Deceptive pricing

b)

Predatory pricing

c)

Captive pricing

d)

Price fixing

9.

____ is the practice of setting very low prices to remove chances of any competition.

a)

Deceptive pricing

b)

Price discrimination

c)

Predatory pricing

d)

Price floors

10.

Which of the following are unethical and/or illegal pricing practices?
Choose all that apply.

a)

Price discrimination

b)

Price fixing

c)

Deceptive pricing

d)

Price lining