WorksheetsEntrepreneurship 1 Unit 3 Review
Total questions: 25
Worksheet time: 15mins
Which is not a method of market segmentation?
Geographic Segmentation
Dramatic Segmentation
Demographic Segmentation
Behaviouristic Segmentation
How many PRIMARY TYPES of market segmentation are there?
2
4
6
8
Segmenting a market based on customers' buying habits is an example of
demographic segmentation
psychographic segmentation
behavioral segmentation
geographic segmentation
When a business divides its market on the basis of where its customers live is called
geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation
Segmenting a market based on customers' attitudes, opinions, and interests is called
Demographics
Psychographics
Geographics
Market Segmentation
The marketing mix is also known as:
Market Functions
Market Segmentation
The Four P's of Marketing
Market Concept
Age
Geographic
Demographic
Psychographic
Behavioral
What are the 4 P's of Marketing?
Promotion, planning, puzzles, prizes.
Product, price, promotion, place.
Product, planning, promotion, people.
Product, place, promotion, people.
Match the following term to its definition.
Product
What a company is offering for sale to customers to satisfy their needs and wants
Price
The amount of money consumers will pay for a product
Place
The way products are distributed and their systems of delivery
Promotion
Any form of communication that a business uses to remind people to buy its product
Match the following Methods of Market Segmentation
Demographics
personal characteristics such as age, income, gender, education, etc.
Geogrpahic
statistics about where people live, Could include region, city, county, and climate
Psychographics
social and psychological characteristics such as attitudes, interests, and opinions
Behavioral
Analyzing customers with regard to sales generated, shopping patterns, purchase decision making etc.
NAIL POLISH
PRODUCT
PRICE
PLACE
PROMOTION
OIL CHANGE
PRODUCT
PRICE
PLACE
PROMOTION
MARK DOWN $1.00
PRODUCT
PRICE
PLACE
PROMOTION
CONCERT TICKETS
PRODUCT
PRICE
PLACE
PROMOTION
THE MIDWEST STATES
PRODUCT
PRICE
PLACE
PROMOTION
BASKETBALL SHOES
PRODUCT
PRICE
PLACE
PROMOTION
Which company's USP is:
Think Outside the Bun
McDonalds
Wendy's
KFC
Taco Bell
Burger King
Which company's USP is:
Finger Lickin' Good
Wendy's
McDonalds
Taco Bell
KFC
Burger King
When it absolutely, positively has to be there overnight.
FedEx
USPS
DHL
UPS
Impossible is nothing
Nike
Adidas
Reebok
Puma
15 minutes could save you 15% on car insurance.
State Farm
All State
Geico
Progressive
Nothing runs like a deer.
Ford
Chevrolet
Toyota
John Deere
Taste the rainbow
M & M's
Skittles
Jelly Beans
Smarties
Obey Your Thirst
Pepsi
Mt. Dew
Sprite
Fanta
You get fresh, hot pizza delivered to your door in 30 minutes or less or it's free
Papa John's
Pizza Hut
Domino's Pizza
Little Caesars
