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Prostart Intro to Marketing & Menu Management

Total questions: 20

Worksheet time: 5hrs 0mins

Name
Class
Date
1.

This menu lists all meals available at any time of day. This menu accommodates a wider variety of guests who may differ in lifestyle and work schedules. They can choose whatever they want whenever they want it—for example, breakfast at dinner time.

a)

California

b)

Prix Fix

c)

Limited Time Offer

d)

Fixed

2.

This type of menu offers guests multiple courses for a single set price. For example, a choice of appetizer, full entrée with sides, and a dessert might be offered for one price

a)

Prix Fixe

b)

California

c)

Limited

d)

Du Jour

3.

With this menu, chefs or managers change items after a certain period of time. For example, an operation might serve four different menus that correspond to the four seasons.

a)

Cyclical

b)

Du Jour

c)

Fixed

d)

Prix Fixe

4.

This term describes the amount of money remaining for an operation

after expenses, or costs, are paid.

a)

Gross Revenue

b)

Profit

c)

Capital Asset

d)

Liability

5.

Which is the correct formula to calculate the plate food cost percentage of a menu item?

a)

Food Cost/

Actual Menu Selling Price

b)

Menu Selling Price/Food Cost

c)

Items Sold/Food Cost

d)

Gross Profit/Food Cost

6.

When conducting a sales mix analysis, one of your dishes is marked as a "STAR". Which answer below best describes a "STAR" dish?

a)

High Items Sold

High Profitability

b)

Low Items Sold

High Profitability

c)

High Items Sold

Low Profitability

d)

Low Items Sold

Low Profitability

7.

In order to find how much I need to sell a plated entree for on my menu,

which formula would I use?

a)

Item Food Cost

/

Desired Food Cost %

b)

Desired Food

Cost %

/

Item Food Cost

c)

Selling Price

/

Food Cost

d)

Gross Profit

/

Selling Price

8.

The "W" in a SWOT Analysis stands for what?

a)

Wonder

b)

Weaknesses

c)

Will Power

d)

Wants

9.

The process of communicating a business's messages to its market is called?

a)

Servicing

b)

Presenting

c)

Marketing

d)

Positioning

10.

The list of action steps necessary for an operation to sell a product or service is called a?

a)

Promotion Mix

b)

Research Report

c)

Marketing Plan

d)

Mission Statement

11.

Selling Price minus the food cost equals what?

a)

Contribution Margin

b)

Food Cost Percentage

c)

Menu Mix

d)

Assets

12.

Which marketing segmentation looks at the personal make up of individuals-such as age, income, marital status, or education- in a given area?

a)

Mass Observation

b)

Target

c)

Geographic

d)

Demographic

13.

Marketing that treats people as being different from each other and tries to make a focused appeal to a distinct group of guests

a)

Mass Marketing

b)

Target Marketing

c)

Cohesive Marketing

d)

Guest Driven Marketing

14.

The traditional P's of the marketing mix are:

Product

Place

Promotion

Production

a)

TRUE

b)

FALSE

15.

The first step when developing a FIVE STEP MARKETING PLAN is to what?

a)

Research the Market

b)

Establish Objectives

c)

Evaluate/Modify the Action Plan

d)

Develop a Marketing Strategy

16.

How many cups are in a gallon?

a)

16

b)

12

c)

20

d)

18

17.

Which knife cut is 1/8 x 1/8 x 1/8 cube?

a)

Julienne

b)

Brunoise

c)

Small Dice

d)

Large Dice

18.

What is the term for the list of dish components on an entree or description of the dish under the header or title of the dish called?

a)

Menu Analysis

b)

Descriptive Copy

c)

Marketing Mix

d)

Border

19.

What should I do as a manager if one of my dishes is evaluated as a "DOG"

when conducting my sales mix analysis?

a)

Remove or Replace

b)

Keep the Same

c)

Promote

d)

Sell Less

20.

TRUE or FALSE:

When developing a menu, I need to factor in decisions and variables such as kitchen layout, labor skill level, labor market saturation, and ingredient availability.

a)

TRUE

b)

FALSE