WorksheetsProstart Intro to Marketing & Menu Management
Total questions: 20
Worksheet time: 5hrs 0mins
This menu lists all meals available at any time of day. This menu accommodates a wider variety of guests who may differ in lifestyle and work schedules. They can choose whatever they want whenever they want it—for example, breakfast at dinner time.
California
Prix Fix
Limited Time Offer
Fixed
This type of menu offers guests multiple courses for a single set price. For example, a choice of appetizer, full entrée with sides, and a dessert might be offered for one price
Prix Fixe
California
Limited
Du Jour
With this menu, chefs or managers change items after a certain period of time. For example, an operation might serve four different menus that correspond to the four seasons.
Cyclical
Du Jour
Fixed
Prix Fixe
This term describes the amount of money remaining for an operation
after expenses, or costs, are paid.
Gross Revenue
Profit
Capital Asset
Liability
Which is the correct formula to calculate the plate food cost percentage of a menu item?
Food Cost/
Actual Menu Selling Price
Menu Selling Price/Food Cost
Items Sold/Food Cost
Gross Profit/Food Cost
When conducting a sales mix analysis, one of your dishes is marked as a "STAR". Which answer below best describes a "STAR" dish?
High Items Sold
High Profitability
Low Items Sold
High Profitability
High Items Sold
Low Profitability
Low Items Sold
Low Profitability
In order to find how much I need to sell a plated entree for on my menu,
which formula would I use?
Item Food Cost
/
Desired Food Cost %
Desired Food
Cost %
/
Item Food Cost
Selling Price
/
Food Cost
Gross Profit
/
Selling Price
The "W" in a SWOT Analysis stands for what?
Wonder
Weaknesses
Will Power
Wants
The process of communicating a business's messages to its market is called?
Servicing
Presenting
Marketing
Positioning
The list of action steps necessary for an operation to sell a product or service is called a?
Promotion Mix
Research Report
Marketing Plan
Mission Statement
Selling Price minus the food cost equals what?
Contribution Margin
Food Cost Percentage
Menu Mix
Assets
Which marketing segmentation looks at the personal make up of individuals-such as age, income, marital status, or education- in a given area?
Mass Observation
Target
Geographic
Demographic
Marketing that treats people as being different from each other and tries to make a focused appeal to a distinct group of guests
Mass Marketing
Target Marketing
Cohesive Marketing
Guest Driven Marketing
The traditional P's of the marketing mix are:
Product
Place
Promotion
Production
TRUE
FALSE
The first step when developing a FIVE STEP MARKETING PLAN is to what?
Research the Market
Establish Objectives
Evaluate/Modify the Action Plan
Develop a Marketing Strategy
How many cups are in a gallon?
16
12
20
18
Which knife cut is 1/8 x 1/8 x 1/8 cube?
Julienne
Brunoise
Small Dice
Large Dice
What is the term for the list of dish components on an entree or description of the dish under the header or title of the dish called?
Menu Analysis
Descriptive Copy
Marketing Mix
Border
What should I do as a manager if one of my dishes is evaluated as a "DOG"
when conducting my sales mix analysis?
Remove or Replace
Keep the Same
Promote
Sell Less
TRUE or FALSE:
When developing a menu, I need to factor in decisions and variables such as kitchen layout, labor skill level, labor market saturation, and ingredient availability.
TRUE
FALSE
