Worksheets2-1 Intro to Marketing
Total questions: 15
Worksheet time: 4hrs 45mins
What does "Aesthetic" refer to in marketing?
The pricing of products.
The way an operation looks and feels to the guests.
The list of services offered.
The advertising strategy.
What is the "Communication mix"?
A list of potential customers.
All ways an operation tries to reach or communicate with its guests.
A set of pricing strategies.
A collection of product designs.
What does "Aesthetic" influence in a business?
The pricing strategy.
The visual and sensory experience of guests.
The list of services offered.
The advertising budget.
What are sales promotions?
Limited, short-term incentives to entice guests
Long-term investment strategies
Employee reward programs
Supplier discounts
What is included in a press kit?
Financial statements
Information for media representatives
Employee training manuals
Customer feedback forms
What are media vehicles used for?
To transport goods
To deliver advertising messages
To conduct market research
To manage internal communications
What is the contemporary marketing mix a modification of?
The digital marketing strategy
The standard marketing model
The customer service approach
The financial planning process
Which step involves creating a plan to achieve marketing goals?
Research the market.
Develop a market strategy.
Implement an action plan.
Evaluate/modify the action plan.
What should be considered about sales during and after the promotion?
The cost of ingredients
Overall sales levels
The number of staff
The weather conditions
What is one goal in any operation's marketing plan according to SWOT analysis?
Make the most use of identified opportunities
Increase weaknesses
Ignore threats
Decrease strengths
What is a key element of personal selling?
Using mass media to reach a wide audience
Offering discounts and promotions
Face-to-face interactions with guests
Sending emails to potential customers
What is the goal of using a specific call-to-action in advertising?
To enhance creativity
To increase exposure to the brand
To build community relations
To offer limited-time incentives
What are merchandising materials?
Table tents and other display items in the restaurant
Online advertisements
Employee uniforms
Kitchen equipment
A marketing .............. refers to a business's overall plan for reaching prospective consumers.
price
promotion
strategy
place
Which of the following is a key element of a marketing strategy?
Reducing employee benefits to cut costs
Increasing product prices annually
Understanding and meeting the needs of the target market
Avoiding the use of social media for promotions
