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Business Communication

Total questions: 112

Worksheet time: 28hrs 0mins

Name
Class
Date
1.

Why are proposals important for consulting firms?


a)

They enable future business

b)

It's a simpler form of a statement of work (SoW).

c)

It gives junior consultants practice working with clients.

2.

What is the "approach" section of a statement of work (SoW)?


a)

It is the tactical-level (100 ft) view of the project

b)

It is the higher-level (10,000 ft) view of the project

3.


Question 3

Why is there a "joint accountabilities" portion of the proposal or SoW?

a)

The client may have specific requests

b)

The client needs to do some work too

c)

There may be requests that cannot be handled by the consultant

4.

What is one of the benefits of a junior consultant working on a proposal?

a)

You meet new partners and learn about different projects/clients.

b)

It gives you client utilization and keeps you billable

5.

onsulting firms are often organized internally by function, and externally by industry. Why?

a)

Clients are typically organized by industry (e.g., energy, financial services)

b)

Clients are typically organized by function (e.g., IT, marketing, sales)

6.

When you are starting a presentation, why is storytelling importnat?

a)

You explain WHEN the story takes place

b)

You explain WHY the story is important

c)

You explain WHO the story is about

7.

How is storytelling (in a business, or consulting context) different from storytelling in the movies or television?


a)

Movies and television shows have a bigger budget

b)

Consulting presentations should have low or no drama

c)

Consulting presentations do not have a protagnoist (main character)

8.

What does it mean the the presentation should be "fit for purpose?"


a)

The presentation should have some ESG (environmental, social, governance) purpose, not just focused on profits

b)

The presentation time should be short enough that it leaves time for questions and answers

c)

The presentation should be specific for that use

9.


Question 4

When creating a presentation or written document, what are the 4 metaphorical "hats" that you wear? Madman (brainstorming), _________ (structuring), carpenter (doing the work), judge (editing)


a)

accountant

b)

publisher

c)

architect

10.

What the main point of the 'pyramid principle'?

a)

End with the executive summary

b)

Start with the executive summary

c)

Repeat the executive summary throughout the presentation

11.

What is the goal of data visualization?

a)

Showing off the analysis

b)

Showing off the insights

c)

Showing off the data

12.

For presentations, ________ gives you confidence.

a)

speaking loudly

b)

customization of the presentation

c)

competence on the content

13.

It's important to reflect on your own presentation style. The most convenient way to hear what you sound like is to ________.

a)

think about your presentation style and make corrections

b)

record yourself presenting and listen to it

c)

ask a friend to listen to your presentation and give feedback

14.

What does it mean to "embrace the eustress?"


a)

Engage your manager for feedback

b)

Engage the client for feedback

c)

Use the bad stress

d)

Use the good stress

15.

What's one way to learn a presenter's style? (Check all that apply.)


a)

Review their previous presentations

b)

Consider if they are a finder, minder, grinder

c)

Ask them

16.

What is a good way to practice PowerPoint skills?

a)

study PowerPoint skills online

b)

Understand the diffeerent functions of PowerPoint

c)

make 1 PowerPoint slide a day

17.

What is a theory of communication?

a)

A way to define how people should interact with each other in various social contexts

b)

A way to understand or explain what communication is and what people are doing when they communicate

c)

A way to exercise human agency in communication situations

d)

A way to predict and control social behavior when people communicate with each other

18.

You are the head of the board of directors for a local nonprofit organization. Next week you are having an important meeting to decide whether or not to continue your partnership with another organization. Members of the board have very different opinions about this issue, but it is essential that the board is unified in its decision and the direction it provides for your nonprofit organization. Therefore, the board wants consensus on this decision, not just a majority vote. Your job as head is to facilitate a meeting that helps the board achieve consensus in their deliberations about this issue.

According to our lesson on Interaction Design, which design issue is most directly addressed with the plan to achieve a consensus decision?

a)

Diversity among competing interests

b)

Nature of communication

c)

Scale

d)

Preferred modes of talk

19.

Which concept involves creating our world through communications?

a)

Institutionalization

b)

Contextualization

c)

Agency

d)

Social construction

20.

The idea that there are many social worlds is referred to as ______________.

a)

Normative

b)

Objectivism

c)

Pluralism

d)

Agency

21.

Your company is having a big meeting next week where different project teams will present their ideas for the next innovative product the company should develop. The meeting is organized so that project teams will make persuasive appeals to the company executives, who will then ask difficult and adversarial questions about the presentations. Project teams are expected to engage the executives in intense deliberation and defend their ideas. The executive will decide on the best idea and provide additional funding to support the winning project.

According to our lesson on Interaction Design, which design issue is most clearly evident in the way this meeting is organized?


a)

Nature of communication

b)

Preferred mode of talk

c)

Scale

d)

Diversity among competing interests

22.

Which model or theory of communication sees communication as a linear process of sending and receiving messages from one person to another?

a)

Social construction model of communication

b)

Institutional model of communication

c)

Rhetorical model of communication

d)

Transmission model of communication

23.

Our criminal justice system consists of various professionals, such as police, lawyers, and judges. The overall goals of the system are to ensure public safety and administer justice. The police, lawyers, and judges all interact to accomplish these goals. The criminal justice system is supported through local and state taxes, as well as federal funding. It is very clear who is (and is not) a part of the criminal justice system—there are very specific professional requirements to police, lawyers, and judges.

According to our lesson on Systems and Institutions, who or what are the inputs in this system?

a)

Professional requirements

b)

Public safety

c)

Police, lawyers, and judges

d)

Taxes and federal funding

24.

The Boulder City Council is planning a public meeting to discuss how to manage and develop a new parcel of open space land that the City of Boulder recently acquired. This is an important public issue and many people have strong opinions about what to do--or not do--with the land. The City Council wants citizen input, but there are so many people interested in this issue that it will be impossible to involve everyone at a public meeting. So the City Council creates a "citizen's input panel" made up of ten Boulder residents who will gather input from the entire community and represent these interests to the City Council in a report to be presented at the upcoming public meeting.

According to our lesson on Interaction Design, which design issue is the City Council most directly addressing with the citizens input panel?

a)

Scale

b)

Diversity

c)

Nature of communication

d)

Preferred modes of talk

25.

Our healthcare system consists of various healthcare professionals, such as doctors and nurses. The overall goal of the system is to ensure personal well-being and recovery from illness. Our healthcare system is supported through individual and employer contributions, as well as state and federal government funding. The system involves numerous interactions between doctors, patients, administrators, regulators, and insurance companies. There are relatively clear lines that distinguish what is in or outside of our healthcare system, such as laws that dictate what kinds of medicines and procedures are legal, and who is allowed to practice medicine.

According to our lesson on Systems and Institutions, who or what are the agents in this system?

a)

Interactions among administrators and insurance companies

b)

Laws that indicate who is allowed to practice medicine

c)

State and federal funding

d)

Doctors and nurses

26.

According to our lesson on the Hidden Forces of Systems and Institutions, which of the following statements best describes the relationship between systems and institutions?

a)

Systems and institutions are equivalent

b)

Most systems become institutions

c)

Systems are particular kinds of institutions

d)

Institutions are particular kinds of systems

27.

You are the president of your local homeowners association, which consists of all volunteer members who are residents in your neighborhood. At a recent meeting you delegated a substantial amount of work to some of the other members. "I know these are difficult tasks, but you're part of this team and you need to get this work done", you told them. But at your next monthly meeting you were surprised that those association members weren't there...they simply decided to quit because they had better things to do with their time.

Which aspect of civic groups is most evident in this example?

a)

Clear lines of authority

b)

Public deliberation

c)

Voluntary involvement

d)

Stakeholder representation

28.

Which term best describes the circumstances that form the setting for group communication?

a)

System

b)

Deliberation

c)

Context

d)

Institution

29.

According to our lesson on Theories of Communication, which of the following best represents the relationship level of communication?


a)

A group member who does not explain the acronyms he uses when updating the group on his work, leaving other groups members confused and frustrated

b)

A group member who often makes sarcastic comments, even though he is usually correct in his assessment of the ideas your group is discussing

c)

A group member who often includes too much information in her weekly email updates, which most group members would prefer to be more concise and efficient

d)

A group member who gives a project update that includes all the necessary technical and financial information about the status of the project

30.

According to our lesson on Theories of Communication, a good analogy is to understand theories as _______________.

a)

A computer code

b)

An operating system

c)

An algorithm

d)

A smartphone app

31.

According to our lesson on the Hidden Force of Context, which of the following best represents a civic context of group communication?

a)

A community taskforce to address poverty and homelessness

b)

The marketing department for a new tech startup

c)

A government panel on economic policies

d)

The executive team for a multinational corporation

32.

According to our lesson on Group Development, what is one of the main problems with phase models of group development?

a)

Phase models portray groups as engaging in multiple activities simultaneously

b)

Phase models emphasize non-linear interactions that involve repetition and redundancy

c)

Phase models do not reflect how most groups actually work in the real world

d)

Phase models focus on periods of disjointed activity that do not fulfill a clear function

33.

According to our lesson on Group Development, it is probably best to think of group development as:

a)

Periods of unified activity that fulfill some function

b)

A continuous model of interaction with multiple sequences

c)

A linear series of phases or stages

d)

Clear strategy and shared vision with autonomous operations

34.

One of the things you've noticed about your current team is that everyone comes to meetings several minutes early to discuss various issues before the actual meeting begins. There's no formal rule about this, but there's a clear expectation that you participate in this pre-meeting routine.

According to our lesson on Group Development, which aspect of group development is best illustrated in this scenario?

a)

Meeting agenda

b)

Roles

c)

Socialization

d)

Norms

35.

According to our lesson on Group Development, which term describes the process of becoming a part of a group?

a)

Roles

b)

Socialization

c)

Disintegration

d)

Norms

36.

What is arguably the most important function of group work?

a)

Managing relationships

b)

Convening diverse stakeholders

c)

Decision making

d)

Promoting stability

37.

You are part of a planning team for the food pantry in your community. Recently you had a meeting to discuss the amount of food and the number of volunteers needed for the next six months. Initially everyone assumed that your procurement department should secure 10 tons of produce and canned food, and your outreach department should recruit 100 volunteers for the next six months, since that’s how much food and volunteers you needed last year at this time. But then someone in your team spoke up and said,

“Are we sure about that? Why should we assume that things will be the same as last year? The recent economic recession means that more people are out of work and struggling to put food on the table. Plus food prices are expected to rise, making it even more difficult for many people to afford quality meals. We should re-think the amount of food and volunteers we’ll need for the next six months.”

This helped your team go back and make better decisions about food procurement and volunteer recruitment based on anticipated needs.

According to our lesson on decision making, which communication practice for making better decisions does this scenario best illustrate?

a)

Dissent and debate

b)

Well-defined criteria

c)

Perceived fairness

d)

Assumption testing

e)

Multiple alternatives

38.

According to our lesson on Decision Making, one of the best things you can do to catalyze your creative thinking is:

a)

Find the right box

b)

Think outside the box

c)

Free yourself from structures

d)

Eliminate constraints

39.

You are part of a team that has to make an important decision between several competing alternatives. Lots of information is presented in your meeting, but everyone seems to be giving disproportional weight to the quality of the initial presentation, simply because it was first.

According to our lesson on Decision Making, which decision-making trap are you and your team falling into?

a)

Sunk costs

b)

Confirming evidence

c)

Anchoring

d)

Status quo

e)

Estimating

40.

Javier is leading his team through a decision-making meeting where they have to evaluate the effectiveness of a current program and decide whether or not it should continue. Even though the program has been largely unsuccessful so far, the team decides to continue the program anyway because they have already invested so much time and money in it.

According to our lesson on Decision Making, which decision-making trap did Javier and his team fall into?

a)

Confirming evidence

b)

Sunk costs

c)

Anchoring

d)

Estimating

e)

Status quo

41.

You are the manager of a team of engineers at a manufacturing company. You are in the process of trying to develop a new system that will increase the efficiency of your manufacturing operations. You and your team agree that any new system must not increase the budget by more than 5% and must be implemented in 12 months or less. This provided an objective standard by which you could evaluate any new idea and thus helped you make a better decision as a team.

According to our lesson on Decision Making, which communication practice for making better decisions does this scenario best illustrate?

a)

Perceived fairness

b)

Dissent and debate

c)

Well-defined criteria

d)

Assumption testing

e)

Multiple alternatives

42.

A team of administrators at a major university just made a bad decision about which new building project to approve. The top two choices were a new lecture hall or a new technology support facility. The team decided in favor of the new lecture hall. Their reasoning was that enrollments at the university have steadily increased over the years and they anticipate running out of lecture hall space in the near future. Plus, the current tech support facility has been adequate to meet the university's previous technology needs. What they failed to consider, however, was a huge increase in online education in the near future, which means less lecture hall space will be used to teach classes but more technology support will be necessary.

According to our lesson on Decision Making, which decision making trap did this team fall into?

a)
Sunk costs
b)
Confirming evidence
c)
Anchoring
d)
Framing
e)

Estimating

43.

You don't realize it yet, but you and your team are on the verge of making a bad decision. You're about to approve the development of a new product that will eventually bankrupt your company—it will cost way more to develop than originally expected and your customers won't like it and won't buy it. The problem is that you and your team never got constructive feedback from outside sources that would have warned you about these dangers—you only got feedback from people who gave you the positive feedback you wanted to hear.

According to our lesson on Decision Making, what decision making trap did you and your team fall into?

a)

Sunk costs

b)
Confirming evidence
c)

Estimating

d)

Status quo

e)

Anchoring

44.

According to our lesson on Decision Making, _________ enables creativity.

a)

Thinking outside the box

b)

Blank slates

c)

Structure

d)

Freedom

45.

According to our lesson on Phase Models of Group Development, which phase best describes the period where members seek to establish their place on the team and engage in constructive conflict about how best to approach the task at hand or the problem they need to solve (and usually resulting in a decrease in their group’s effectiveness for a little while) ?

a)

Storming

b)

Forming

c)

Performing

d)

Norming

46.

According to our lesson on Communication and Gender, which of the following examples best represents a conversational ritual of rapport?

a)

Keeping quiet when a bad idea is being considered because you don't want seem bossy or overly-critical

b)

Criticizing someone else's idea to make your position look better

c)

After someone shares a story you add comments to demonstrate that your experience of a similar situation was more significant

d)

Defending your position when someone criticizes your idea

47.

Your group is at a standstill trying to decide whether or not to accept the proposal for a new initiative in your organization. Everyone seems entrenched in their positions, and with nothing new to discuss the conversation is starting to get personal and negative.

According to our lessons on group conflict, which strategy for managing interpersonal conflict could best help resolve this situation?

a)

Include more information and debate on the basis of facts

b)

Maintain a balanced power structure

c)

Inject humor into the decision process

d)

Share commonly agreed upon goals

48.

According to our lessons on group conflict, what would be one of the main reasons that the words we use in confrontations can get us into trouble?

a)

Dishonorable intentions

b)

Incompetent group members

c)

Negative emotions

d)

Lack of advocacy

49.

According to our lessons on difference and diversity, which of the following items would be a strategic reason for the importance of difference?

a)

Minority-majority

b)

Changing demographics

c)

Better problem solving

d)

Equality

50.

You have to give an important presentation at work. Your boss asked you to give a status update about your team's project to the directors of your work division. In your presentation, you discuss the history of your project and your current plan to complete your project. You speak with conviction and confidence because you know there are some directors who are skeptical about your project. You conclude with details about the project's budget and explain that it will save the company money.

According to what we learned about linguistic style, which part of this scenario would best represents the relationship level of communication?

a)

Details about the project budget

b)

History of the project

c)

Plan to complete the project

d)

Speak with conviction and confidence

51.

Carmella was pretty upset by her team's response to her proposal. She put a lot of work into this project and was surprised to see how confused and unsupportive everyone was toward her ideas. She wanted to lash out, telling people how incompetent they were if they couldn't understand these ideas and the benefit of the proposal. But she held her tongue and waited a few days before responding to her team members. And in that time all the team members came around and saw the value of her ideas and eventually supported her proposal. Carmella was glad she kept her mouth shut and let everything work itself out instead of responding negatively in the moment, which definitely would have jeopardized the acceptance of her proposal.

According to our lessons on managing group conflict, which strategy worked to Carmella’s advantage in this situation?

a)

Ask questions

b)

Say nothing

c)

Advocacy

d)

Own your part

52.

You and another member of your group communicate very differently. You come from two different cultures where you learned different signals to communicate what you mean and to interpret the meanings of others.

According to our lesson on Communication and Gender, which term best describes the communication differences between you and your other group member?

a)

Linguistic style

b)

Diversity

c)

Content level of communication

d)

Neuroplasticity

53.

Michael's group was on the verge of disintegrating into a negative spiral of interpersonal conflict. Group members were upset with each other and comments were starting to turn into personality attacks instead of focusing on the task at hand. Fortunately, Michael was able to make a witty comment that made everyone laugh and eased the tension, which helped get the group's attention back on the important decision they had to make.

According to our lessons on group conflict, which tactic for managing interpersonal conflict did Michael utilize in this situation?

a)

Develop multiple alternatives to enrich the level of debate

b)

Share commonly agreed upon goals

c)

Maintain a balanced power structure

d)

Inject humor into the decision process

54.

According to our lessons on group conflict, the absence of group conflict is _____________.

a)

Harmony

b)

Efficacy

c)

Productivity

d)

Apathy

55.

According to our lesson on Communication and Gender, which term refers to the process of how people learn the norms, values, and behaviors that are appropriate for their social position in our culture?


a)

Linguistic Style

b)

Aptitude

c)

Neuroplasticity

d)

Socialization

56.

Cynthia expected to have a smooth negotiation with her client. After all, her (Cynthia) company’s new product was cheaper, more efficient, and more stylish than any product on the market. She was surprised, however, when the negotiations broke down and no agreement was reached. Turns out Cynthia never considered the fact that her client actually preferred a slightly more expensive product that looked a bit older because it seemed more luxurious and vintage, which is what the client wanted instead.

Based on what we learned in our lesson on effective negotiation, which of the following mistakes did Cynthia make in this situation?

a)

She neglected the other side’s perspective

b)

She neglected her BATNA (best alternative to a negotiated agreement)

c)

She let positions drive out interests

d)

She searched too hard for common ground

57.

Jackson got pressured into an agreement that wasn’t in his best interest because he thought it was his only alternative. He failed to realize that his initial bargaining position was actually better than the proposed deal. He would have been better off if he simply walked away.

Based on what we learned in our lesson on effective negotiation, which of the following mistakes did Jackson make in this situation?

a)

He failed to insist that the negotiation be based on some objective standard

b)

He neglected his BATNA (best alternative to a negotiated agreement)

c)

He let positions drive out interests

d)

He neglected the other side’s perspective

58.

You are convinced that the only way your group can solve an important problem is to implement solution X. However, other people in your group disagree, believing that solution Y is the only viable option, while still other group members are sure that solution Z is the one solution that will solve the problem. The group is at an impasse and the problem remains unresolved. Everyone is advocating for their particular solution, but there is no discussion about the underlying motivations for why people want those solutions in the first place.

According to what we learned in our lesson on effective negotiation, what would be the best strategy for making progress in this situation?

a)

Insist that your negotiation be based on some objective standard

b)

Discuss multiple options for mutual gains

c)

Communicate in ways that separate the people from the problem

d)

Talk more about underlying interests rather than specific positions

59.

According to our lesson on effective negotiation, what should you do when you realize someone isn’t playing fair in your negotiation?

a)

Walk away from the negotiation and state that you will never negotiate with that party again

b)

Don’t say anything. It’s better to keep quiet and not upset the other party. Most people will recognize their mistakes and eventually negotiate fairly.

c)

Raise the issue explicitly and question whether or not their tactics are legitimate or desirable for this negotiation

d)

Raise the issue implicitly, hoping the other party will notice your hints and realize that you are dissatisfied with their tactics

60.

According to our lesson on identity, it is best to understand our identity as _____________.

a)

An inherent trait

b)

An essential characteristic

c)

A fixed attribute

d)

A relational property

61.

Which of the following statements is the best explanation of the term sociomateriality?

a)

The social and material are synonymous in everyday life--there's no difference between the social and the material aspects of life

b)

The social and material are distinct in everyday life--there are aspects of life that are social and other aspects of life that are material

c)

The social and material are irrelevant in everyday life--they are conceptual realities that have no tangible impact on how we live our lives

d)

The social and material are entangled in everyday life--there is nothing social that isn't material, and nothing material that isn't social

62.

What is one of the key practical issues for groups to consider when utilizing various technologies?

a)

Measuring productivity

b)

Encouraging third-wave virtual work

c)

Avoiding technological optimism

d)

Creating social presence

63.

Which of the following best describes the "third wave" of virtual work?

a)

Virtual coworkers, like when employees reconnect in specific physical spaces

b)

Virtual existence, like when workers never meet each other in person and only coordinate through technology

c)

Virtual freelancers, such as people who do translation and transcribing work as independent contractors

64.

Which of the following is one of the negative consequences of "always on" technology?

a)

Greater imbalance in employees work/life patterns

b)

Decreased virtual interactions

c)

Less access to technological sophistication

d)

Lack of productivity

65.

Which of the following is the best example of technological determinism?

a)

Using technology to conduct group meetings instead of interacting face-to-face

b)

Using a group communication technology for a purpose other than what it was intended for

c)

Allowing the features of a specific communication technology to dictate how our group should interact with each other--if that's what the technology enables then that's how we should interact

d)

Limiting the amount of technology a group uses to communicate with each otherLimiting the amount of technology a group uses to communicate with each other

66.

What was one of the key shortcomings of second wave virtual work that lead to the development of third wave virtual work?

a)

Less natural collaboration

b)

Continuity of operations even when people could not be in the office

c)

Decreased numbers of highly-skilled workers

d)

Less formal connections to established companies

67.

Which term refers to the phenomenon of showing up to a physical office location when you could be more productive elsewhere?

a)

Presenteeism

b)

Hub workspaces

c)

Absenteeism

d)

Virtual existence

68.

According to our lesson on how groups are using technology, which of the following technologies is designed to help groups overcome the challenges of candid feedback and power barriers in the deliberation process?

a)

Video conferencing platforms

b)

Augmented reality applications

c)

Group Decision Support Systems

d)

Telepresence robots

69.

What is one of the key conceptual issues for groups to consider when incorporating various technologies?

a)

Upgrading to new operating systems

b)

Measuring productivity

c)

The compatibility of various devices and programs

d)

Developing social presence

70.

According to the media richness model of communication technology, which of the following is the richest communication medium?

a)

Phone call

b)

Video conference

c)

Email

d)

Face-to-face

71.

According to the dual-capacity model of communication technology, which of the following terms refers to the idea that people have preferences or judgments about particular communication media themselves?

a)

Message ambiguity

b)

Symbol-carrying capacity

c)

Media synchronicity

d)

Data-carrying capacity

72.

According to the media richness model of communication technology, effective communication is a function of media richness and _______________.

a)

Task capacity

b)

Task synchronicity

c)

Task anonymity

d)

Task ambiguity

73.

Which of these could be an audience for corporate communications?

a)

Media and General Public

b)

Employees

c)

Key Management Stakeholders

d)

All of these options could be an audience for corporate communications

74.

Which of these is not a function of corporate communications?

a)

Internal Communication

b)

Brand Management

c)

Crisis Communication

d)

Delivering Performance Reviews

75.

Which communication methods were used by companies in the early 1900s?

a)

Radio news

b)

PR Newswire

c)

Internal newsletters

d)

Printed newsletters

76.

True or False: Video and multimedia communications are not typically used both internally and externally within an organization.

a)

True

b)

False

77.

A typical crisis communications plan would address which of these audiences?

a)

Neither internal nor external audiences

b)

Both internal and external audiences

c)

Internal audiences only

d)

External audiences only

78.

True or False: Openness, honesty, clarity, timeliness, and accountability are all characteristics of transparency in communications.

a)

True

b)

False

79.

True or False: The Human Resources Department handles external communications. 

a)

False

b)

True

80.

In the 2015 Volkswagen (VW) scandal, in which they paid over $20B in fines and had six executives indicted. What was VW charged with?

a)

Making incorrect statements about where their cars were manufactured

b)

Transparently sharing the diesel emissions of their vehicles

c)

Falsifying the diesel emissions data of their vehicles

d)

Not being able to deliver inventory in a timely manner

81.

Company executives cannot be held legally accountable for their organization’s lack of transparency.

a)

True

b)

False

82.

From the article “The Value of Transparency in Corporate Communications and the Tools that Foster It”, which of these would not be an effect of an organization being more transparent in their communications?

a)

Positive customer relationships

b)

Ease of compliance

c)

Happier employees

d)

Lower profits

83.

Company intranet websites are not secure and therefore do not contain employee personal information

a)

True

b)

False

84.

What website communication tools can be used for internal communications? Select all that apply.


a)

Product specifications and information

b)

Public relations and investor information

c)

Payroll information and tax forms

d)

Employee directories with job titles and contact information

85.

Why are email communications such a popular choice for external communications?

a)

All of these are reasons why email communications are popular

b)

They are much less expensive than print communications

c)

They can be measured for their click-through rate

d)

They can be measured for their open rate

86.

Email “opt-in” laws can vary by country and even state

a)

True

b)

False

87.

Which of the following newsletter options would be useful for external communications?

a)

Deliver more visually appealing content to consumers

b)

Enhance employee engagement

c)

inform employees of key company initiatives

d)

Reach an older demographic

88.

LinkedIn is intended for professional networking and corporate communications.

a)

True

b)

False

89.

Which of these answers is not a benefit regarding social media as a communications channel?

a)

Inexpensive

b)

Direct communication with users

c)

Narrow audience reach

d)

Easy to implement

90.

Which answer is not considered a benefit of using social media for corporate communications?

a)

Requiring a great deal of effort to manage channels

b)

Reaching a wide audience

c)

Being able to directly communicate with users

d)

Building a brand

91.

Which of these answers is a good use of video communication?

a)

Highlight customer testimonials and success stories

b)

All of these choices are good uses for video communicationsAll of these choices are good uses for video communications

c)

Employee experiences used in corporate recruitment

d)

Promoting products and services

92.

Storytelling is such an important part of communicating. Which of these answers demonstrates a benefit of using storytelling?

a)

Power to captivate and engage audiences emotionally

b)

Enable companies to establish a stronger connection with their audience

c)

Increase information retention and ensure key messages stick with the audience.

d)

All of the options

93.

Power to captivate and engage audiences emotionally

a)

True

b)

False

94.


Question 2

What is considered to be a “hybrid” work environment?

a)

Workers are on site only (100%)

b)

Workers are remote only (100%)

c)

Workers are working remotely part of the time and on-site part of the time

d)

Workers can work whatever hours work for them.

95.

According to Pew Research, what percentage of workers are working a hybrid schedule?

a)

41%

b)

72%

c)

25%

d)

66%

96.

According to this module’s article, when asking employees to return to the office, what should leadership avoid?

a)

Sharing information from the bottom-up so that all employees, from executives to their staff, receive the messaging at the same time.

b)

Explaining why the decision is being made and sharing the key factors that influenced the decision.

c)

Letting staff know that leadership understands and respects their concerns.

d)

Sharing aspects of the specific industry that are improved when employees work together in an office.

97.

Which of these applications would be the best choice for managing and collaborating on projects?

a)

Dropbox

b)

Slack

c)

Kahoot

d)

Asana

98.

Remote workers need to have expectations on response times, preferred communication channels, and availability. This describes which communication strategy?


a)

Setting communication norms

b)

Virtual social interactions

c)

Multiple communication channels

d)

Regular check-ins

99.

Remote workers should be offered multiple communication channels to accommodate individual preferences and maximize communication effectiveness.


a)

True

b)

False

100.


Question 8

What are strategies to recognize and celebrate the achievements of remote workers?

a)

All of these are good strategies to recognize and celebrate the achievements of remote workers.

b)

Sending personalized appreciation messages

c)

Virtual recognition programs

d)

Special “shout outs” during all-hands meetings

101.

To maximize employee engagement and feedback, communication at both the corporate level and by the manager is necessary.

a)

True

b)

False

102.

For the Amazon example in the article “Why communications matter so much with the return to office,” Amazon executives cited many reasons for requiring their workforce to return to the office (RTO). Which of these was not a reason cited?


a)

Growing and developing employees

b)

Increasing our ability to deliver for our customers

c)

Cost savings in returning to the office (RTO)

d)

Bolstering our culture

103.

From the Coursera article “What Can You Do with a Communication Degree: 10 Career Paths,” which of these are the responsibilities of a social media, or digital, professional:


a)

All of these are responsibilities of a social media, or digital, professional

b)

Communicating with the public online

c)

Running a company’s social media accounts

d)

Developing a digital content strategy

104.

The field of communications offers a wide range of jobs and careers, including specialized degrees.

a)

True

b)

False

105.

Professional certification is preferred by some employers hiring candidates for public relations specialist jobs.

a)

True

b)

False

106.


According to the U.S. Bureau of Labor Statistics (BLS), advertising and marketing jobs are expected to grow by what percentage between 2021 and 2031?


a)

5%

b)

10%

c)

8%

d)

15%

107.

According to the U.S. Bureau of Labor Statistics (BLS), for a public relations specialist job, what is the typical entry-level education requirement?

a)

Bachelor’s degree

b)

GED or high school diploma

c)

No education needed

d)

Master’s degree

108.

What skill would be defined as dealing with the public and the media regularly and being open and friendly to maintain a favorable image for an organization?

a)

Organizational skills

b)

Speaking skills

c)

Interpersonal skills

d)

Problem-solving skills

109.

Which Holland Type Code is suggested as an ideal personality type for a public relations specialist?

a)

ECR - Enterprising, Conventional, Realistic

b)

SIR- Social, Investigative, Realistic

c)

RIA - Realistic, Investigative, Artistic

d)

EAS - Enterprising, Artistic, Social

110.

Which Myers-Briggs Type Indicator (MBTI) personality is suggested as an ideal personality type for a public relations specialist?

a)

ENFJ

b)

ENTP

c)

ISTJ

d)

INFJ

111.

What are some jobs you can apply for with a master’s degree in health communication?

a)

Physician liaison

b)

Public relations account executive

c)

Director of marketing

d)

All of the options.

112.

In the video by Jessica Arnaldo, she stated that she started out as a communications major in college.

a)

True

b)

False