Analysis, commentary,

context, and other meanings which are found

in a message. This function relates to

persuasion or the influence of attitudes or

opinions.

Transmission of values and

culture within a society and also to the

education functions of communication and

the media.

Functions related to

relaxation, reward, diversion, and reduction

of tension.

Communication and media’s

ability to generate public action about a

social issue, for instance, in relief efforts after

a disaster.

Providing information about

events and conditions in society and the

world.

Explaining, interpreting, and

commenting on the meaning of events and

information

Coordinating separate

activities.

Facilitating

innovation, adaptation, and progress.

Setting orders of

priority and relative status.

Expressing the dominant culture

and recognizing subcultures and new

cultural developments.

Providing amusement,

diversion, and the means of relaxation.

Campaigning for societal

objectives in the sphere of politics, war,

economic development, work, and

sometimes, religion.

A strategic communication process that

builds mutually beneficial relationships

between organizations and their publics.

Preferable to management

function, which can evoke ideas of

control and top-down, one way

communications.

Relate to public relations'

role in helping to bring together

organizations and individuals with

their key stakeholders.

Is preferable to "stakeholders,"

as the former relates to the very "public"

nature of public relations, whereas

"stakeholders" has connotations of

publicly traded companies.

Communication on behalf of

whole organization, not goods or services.

(Annual reports, conferences, ethical

statements, visual identity, images)

Communicating with

journalists, specialists. (Press releases,

photocalls, video news releases, off-the-

record briefings, press events)

Communicating with local

community, elected representatives, etc.

(Exhibitions, presentations, letters,

meetings, sport activities, and other

sponsorships)

Communicating with

clear messages in fast-changing situations

or emergency. (Dealing with media after

major rail crash on behalf of police, hospital,

or local authority)

Organization of

complex events, exhibitions. (Annual

conference, press launch, trade shows)

Escape from routine or problems,

emotional release.

Self-reference, reality

exploration, value reinforcement.

Companionship,

social utility

Information seeking

The strength of the carrier wave’s

vibration fluctuates the sound.

The strength of the carrier wave

remains constant; it is the number vibrations

within the wave that changes.

A profession that addresses specific

personal projects, business successes,

general conditions, and transitions in a

person’s personal life, relationships, or a

profession

Needed by people who are entering the job

market, looking for career changes, and

those who want to advance within their

present careers.

o Strength & weaknesses

o Goals & options

 A form of complementary therapy that uses the power of positive suggestion to bring about subconscious change to one's thoughts, feelings, and behavior.

 Alter one's state of consciousness to relax the conscious part of the mind while simultaneously stimulating and focusing the

subconscious part.

o Relaxation techniques

 Focuses on the evaluation of a client's goals,

and the different aspects of your life.

o Exploratory work

 Means being able to convince other people

to change their attitudes or behavior

regarding an issue through the

communication of messages in an

atmosphere of free choice.

o Sociology

o Anthropology

 Emphasize the need for a balanced,

objective, and truthful rendering of the

political and other important events as they

actually happened.

o History

o Political Science

 Serve as information researchers (market

researchers) --- can use their skills and

training to coordinate and administer the

research projects of the organizations.

 Reflections of a country's culture and society.

People have

developed ways to understand oneself and

the other people around.

Allows us to understand one's

personality including various problems and

issues that may affect an individual.

Provides awareness and

understanding of community issues because

it provides knowledge on

community organizing and mobilization.

Helps people to become

more discerning about the problems of

country.