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Business of Luxury

Total questions: 18

Worksheet time: 25mins

Name
Class
Date
1.

Which is the largest luxury market in Asia?

a)

India

b)

Japan

c)

Singapore

d)

China

2.

Which country is home to the second-largest number of UHNWIs in Asia, which is
expected to grow by more than 12 percent from 2023 to 2028

a)

China

b)

Japan

c)

India

d)

Singapore

3.

Which iconic Parisian department store has recently set up shop in Mumbai and Delhi?

a)

Hermes

b)

Harrods

c)

Macys

d)

Galeries Lafayette

4.

What is the primary factor driving the growth of the luxury market in Asia?

a)

Online shopping trends

b)

Brand collaborations

c)

Rising disposable income

d)

Increased tourism

5.

Which luxury brand is known for its flagship store located in Tokyo's Ginza district?

a)

Chanel

b)

Gucci

c)

Louis Vuitton

d)

Dior

6.

Which of the following is NOT a luxury resale platform?

a)

MyTheresa

b)

Real Real

c)

Vestaire Collective

d)

Farfetch

7.

Which country expresses the highest amount of skepticism around luxury resale

(a)  

8.

Describe the typical Korean consumer in 1-2 words?

2 lines
9.

What is driving the demand for quiet luxury in China?

4 lines
10.

Consumption of luxury goods in China is linked highly to reputation or saving face, also known as...

(a)  

11.

Which one of the following is NOT a Chinese social media network?

a)

WeChat

b)

Douyin

c)

Little Black Book

d)

Little Red Book

12.

In Japan, the concierge style strategy to engage a new luxury consumer is called

(a)  

13.

In Japan, the pursuit of perfection or a relentless attention to detail is called

a)

Mottanai

b)

Shokunin

c)

Kodawari

d)

Takumi

14.

State 3 ways in which luxury brands have led with a market specific strategy in Korea?

4 lines
15.

Name 3 key markets of Saudi

4 lines
16.

Give 3 brands that are looking to launch in Saudi in 2025 and where?

4 lines
17.

Name 3 Chinese creative fields which fall under the umbrella term "Hallyu" in Korea

4 lines
18.

Name 3 of the largest luxury conglomerates (umbrella brands) and 2 brands which they own, each

4 lines