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Worksheetsmarketing plan
Total questions: 38
Worksheet time: 38mins
PEST analysis is used in what element of the marketing plan?
Cost
Competitor analysis
Current market
Marketing strategy
The 4 P's of the marketing mix are
Product, Place, Price, Possession
Product, Place, Price, Promotion
Product, Place, Price, Prescription
Product, Price, Promotion, Process
What is NOT an element of the marketing plan?
Cost
Market position
Competitor analysis
They are all elements of a marketing plan
What does PEST stand for?
Political, Economic, Stability, Technological
Political, Economic, Strengths, Technological
Political, Economic, Social, Technological
Political, Economic, Social, Threats
How a company will make customers aware of its products/services
Product and Service Plan
Industry Overview
Growth Plan
Marketing Plan
A brief account of the key points contained in a marketing plan
Executive Summary
Mission Statement
Company Description
Vision Statement
The specific aspirations or purpose of a company; the major goals it will try to reach.
Vision Statement
Mission Statement
Company Description
Executive Summary
What is the purpose of performing a SWOT Analysis?
Identifies internal and external factors that may affect the business future performance.
Evaluates whether the business venture is a good idea.
Access a organization's performance
Gives the management team a broader view on the potential opportunity
What does the acronym SWOT stands for?
Strengths, Weaknesses, Obligations, Threats
Strengths, Weak points, Opportunities, Threats
Strengths, Weaknesses, Opportunities, Threats
Strengths, Weaknesses, Opportunities, Time
Identifying your target market makes it easier and more cost effective to ______.
appeal to everyone
push away unnecessary customers
reach your potential customers
sell your products to the masses
Members of a target market have similar _______.
wants
wants, needs, & interests
needs
interests
Tells you who your customer is by providing statistical information about their age, gender, education level, income level, etc.
demographics
geographic
psycholgraphic
target marketing
Tells you why your customer buys by providing information about their habits, hobbies, attitudes, beliefs, values, etc.
demographics
geographic
psycholgraphic
target marketing
Another name for the 4 P's of Marketing
Target Market
Marketing Concept
Marketing Mix
Marketing
Apple holds 78% of the market __________
Share
Percentage
Growth
Competition
Which two factors of SWOT are INTERNAL?
Weaknesses, opportunities
Strengths, threats
Strengths, weaknesses
Opportunities, threats
__________are used to identify customers with similar wants and needs.
Geographic Data
Customer Survey
Behavioral Research
Market Segmentations Methods
A formal written document that directs a company's activities for a specific time is a___________.
Technology solution
Market Target
Market Summary
Marketing Plan
A market share is almost always expressed as a percentage
True
False
What do you consider to be the objectives of a marketing department?
The objective of the department is to locate and position the company in the market, and to increase sales or income
the sole objective of the department is to locate and position the company in the market
the main objective of the department is to increase sales or revenue
the main objective is to advertise the company
What are the main functions of a marketing director?
Design and implement the organization's Marketing Plan.
Define the marketing strategies for the offer of products or services.
All answers are correct
Analyze the department's actions and evaluate and control their results.
Which of these concepts is associated with marketing?
Clients/customers
Advertising agencies and Public relations companies
Sales representatives
All answers are correct
Which of these photos are associated with marketing in a company?
Marketing is related to:
Business
Health
Transport
Environment
In SMART Goals Strategy, the "S" stands for:
Supervised
Supreme
Specific
Successful
KPIs are:
Key Performance Indicators
Key Post-marketing Initiators
A system used to create ads
Which of the following is NOT a component of a marketing plan?
Place Strategy
Product Strategy
Financial Strategy
Promotion Strategy
What is the main purpose of determining the target market in a marketing plan?
To understand consumer needs and characteristics
To identify competitors
To analyze market trends
To assess competition
What is the purpose of Personal Selling in a promotion strategy?
To offer discounts and rebates
To conduct sales presentations to influence potential customers
To develop and maintain good relationship with the public
To advertise through various channels
Choose the part of the marketing mix the following question is related to: What needs and wants does it satisfy for the customer?
Product
Place
Promotion
Price
Choose the part of the marketing mix the following question is related to: What is the best type of media for advertising the product?
Product
Place
Promotion
Price
Choose the part of the marketing mix the following question is related to: What our my customers willing to pay for my product/service?
Product
Promotion
Place
Price
Which of the following is a key component of a marketing strategy?
Market Research
Product Development
All of the above
Sales Forecasting
What does the 'Place' in the 4 P's of Marketing refer to?
Distribution channels
Product location
Advertising methods
Pricing strategies
Which of the following best describes a marketing objective?
A description of the company's mission
A broad statement of what the company wants to achieve
A specific target that can be measured
A general guideline for marketing activities
What is the significance of conducting market research before launching a product?
To create advertising campaigns
To finalize the product design
To understand customer preferences and market demand
To set the product price
Which of the following is a key component of a digital marketing strategy?
All of the above
Traditional Advertising
Social Media Marketing
Public Relations
What does the 'Promotion' in the 4 P's of Marketing primarily focus on?
Product features
Advertising and communication strategies
Pricing tactics
Distribution methods
