Font size
WorksheetsS3 BM Place
Total questions: 22
Worksheet time: 20mins
Choose the best definition of 'place'.
It is the place where the business is located.
This is the route that products take to reach the consumer from the manufacturer.
It is the range of products/services a business provides.
It is the way in which a business makes consumers aware the product exists.
Which of the following are distribution channels?
(choose all that apply)
manufacturer to retailer to customer
customer to manufacturer
manufacturer to customer
manufacturer to internet retailer to customer
Which 'place' factor is being described here?
The number of people who pass by your shop or business on their way to work or some other activity.
Finance
Resources
Exclusivity
Competitors
Footfall
Which 'place' factor is being described here?
The amount of money a business has access to.
Finance
Resources
Exclusivity
Employees
Footfall
Which 'place' factor is being described here?
Eg, Aldi may not want to locate next to Lidl.
Finance
Resources
Exclusivity
Competitors
Footfall
Which 'place' factor is being described here?
Having the right access to good communications, utilities, and transport links
Finance
Resources
Exclusivity
Infrastructure
Footfall
Which 'place' factor is being described here?
Businesses will need to ensure they have sufficient and suitably trained people nearby to employ.
Infrastructure
Competitors
Exclusivity
Employees
Footfall
Which 'place' factor is being described here?
Some businesses have to locate near a resource eg, oil extraction companies have oilrigs where there is an oil source
Finance
Resources
Exclusivity
Employees
Footfall
Which 'place' factor is being described here?
When a business can locate somewhere with few or even no competitors.
Infrastructure
Resources
Exclusivity
Competitors
Footfall
The means by which a product is passed from manufacturer to consumer.
Distribution method
Mail order
Distribution channel
Indirect distribution
Reed is preparing a presentation on the fundamentals of marketing. What are the 4 P's of the marketing mix? 
Product, Place, Price, Promotion
Product, People, Price, Promotion
Product, Place, Price, People
Product, Place, People, Promotion
Kevin is launching a new line of eco-friendly water bottles. How does the 'Place' element of the marketing mix affect his business's strategy?
It determines the product's features and design.
It involves selecting the locations where the product will be sold.
It sets the price point for the product.
It involves creating advertising campaigns.
Match the following
A soft drink company releases a new soft drink flavor
Product
A new hardware store uses direct mail postcards to announce its grand opening
Promotion
A restaurant offers takeout and home delivery
Place
A bank lowers its monthly fees for checking accounts
Price
A (a) channel is the means by which a product is passed from the place of production to the customer
How the consumer gets the product applies to
Place
Price
Promotion
What is the main focus of the marketing mix element 'Place'?
How the product is priced for consumers
How the product is designed for consumers
How the product is distributed to make it available to consumers
How the product is promoted to consumers
Place is an important part of the marketing mix because
consumers must be in the right place to buy the product
the product must be ready for consumers in the right place
advertising should be in the right place
Some businesses have to locate near a (a) . For example, oil rigs have to be taken out to sea to an oil field, where they can drill. There is no one best (b) location. Different types of (c) need different things from a location to be successful.
Factors affecting location: close to labour
Businesses will need to ensure
they have sufficient and suitably
trained people nearby to employ.
So being located near adequate
sized population centres can be essential
Businesses have to think about what is called passing trade. Another term for this is ?? This is simply the number of people who pass by your shop or business on their way to work or some other activity.
(a)
