WorksheetsBusiness Studies Quiz
Total questions: 64
Worksheet time: 32mins
A departmental store is adopting a sales promotion technique in which scratch cards are used. Name this technique:
Refunds.
Instant draw and assigned gift.
Quantity gift.
Usable benefit.
As soon as Coca-Cola reduced its selling price on 2ltr. to ₹ 75, soon Pepsi followed with a price reduction in its selling price and priced its 2ltr. per bottle at ₹ 74.50. Which factor of pricing is being discussed here?
The utility and demand.
Extent of competition in the market.
Marketing methods used.
Pricing objectives.
Which of the following statement is incorrect?
Marketing and selling are two different terms.
Marketing is a social process.
A consumer purchases a product only if it is perceived to give greater benefit or value for money.
Marketing activities start with the development of a product.
Amazon and Flipkart sell goods through:
Direct channel of distribution.
One level channel of distribution.
Two level channel of distribution.
Three level channel of distribution.
Marketing plays a very important role in the economy by:
Raising living standard of the people.
Ensuring smooth flow of goods through efficient distribution system.
Accelerating economic activity.
All of the above.
Which of the following is the function of marketing?
Gathering and analysing market information.
Marketing planning.
Standardisation and grading.
All of the above.
Packing helps the marketers in.
Raising standards of health and sanitation.
Innovational opportunity.
Product differentiation.
All of the above.
Transportation helps in creating _____________ and warehousing helps in creating
Time utility, place utility.
Place utility, time utility.
Product utility, place utility.
Time utility, product utility.
Which of the following is not an advantage of branding to the customers?
Ensures quality.
Helps in winning gifts/ discounts.
Product identification.
Status symbol.
Which of the following does not come under the category of non-controllable factors?
Rate of inflation.
Competition.
Packaging decision.
Credit policy of banks.
If a manufacturer achieves a breakthrough by developing a car engine, which can run on both petrol and diesel, and this news is covered by television or radio or newspapers in the form of a news item. It would be termed as:
Publicity.
Advertising.
Sales promotion.
Personal selling.
The focus of ______________ concept is 'attracting consumers' while the focus of concept is 'consumer's satisfaction'.
Product, selling.
Selling, production.
Marketing, selling.
Selling, marketing.
When Sarita opened the door on hearing the doorbell, a person was standing who was selling Britannica world'encyclopedia'. Here, Britannica is using which element of promotion mix?
Public relation.
Sales promotion.
Advertising.
Personal selling.
Which of the following functions of marketing helps in making product more attractive and improving its performance?
Marketing planning.
Product designing and development.
Branding.
Promotion.
There are levels of packaging.
1
3
2
4
Which of the following is not a function of labelling?
Facilitates the use of product.
Product promotion.
Grading of product.
Product identification.
A mobile company offers a discount of ₹ 1,000 to clear off inventory. Identify the method of sales promotion.
Refund.
Rebate.
Quantity gift.
Discount.
Mr. Raj wants to buy a LCD for his family. When he visited Anand Electronics to make the purchase, he got confused. Which promotional tool brought him to the shop and which promotional tool is required now to remove his confusion?
Advertising, personal selling.
Personal selling, advertising.
Sales promotion, personal selling.
Public relations, advertising.
Utility and demand is an important factor for determining price of a commodity. If the demand is elastic, price should be set at a ________ level and if the demand is less elastic or inelastic price can be set at a _______________ level.
Higher, lower.
Lower, higher.
Lower, minimum.
Minimum, lower.
Which function of channels of distribution refers to the process of creating desired combinations of products to fulfil varied needs of customers such as cricket kit?
Sorting.
Accumulation.
Allocation.
Assorting.
Which of the following refers to that process of assigning a distinctive name or symbol to a product, by which it can be known, remembered and identified?
Trademark.
Product mix.
Branding.
Packaging.
"Personal selling creates effective demand which results in increase in income, with increase in income, there will be more products and services, which in turn brings economic growth ". This statement signifies the importance of personal selling to.
Businessman.
Customers.
Society.
None of the above.
______________ refers to the offer of sale in return of payment in easy instalments without any interest charges thereon.
Full finance @ 0%
Sampling.
Usable benefit.
Quantity gift.
Which of the following should not be performed by the channels of distribution of goods?
Sorting.
Assorting.
Quality improvement.
Risk taking.
The components of Physical distribution is/ are:
Transportation.
Warehousing.
Order processing.
All of these.
Which of the following statement is not correct?
Marketing is same thing as shopping for goods and services.
Marketing is equally relevant to non-profit organizations.
Marketing management means management of the marketing functions
Selling is only a part of the process of marketing.
A garment showroom wants to promote its sales. It has introduced a scheme of 50% + 40% off. It is an example of which sales promotion technique?
Discount.
Lucky draw.
Quantity gift.
Usable benefit.
If the management of a company, wants to exercise highest level of control over the distribution of its products, which of the following channels of distribution would be preferred by it?
Zero level channel.
One level channel.
Two level channel.
Three level channel.
The factors affecting price determination of a product are:
Product cost.
Extent of competition.
Utility and demand of the product.
All of these.
affecting price determination of a product are:
Product cost.
Extent of competition.
Utility and demand of the product.
All of these.
Maintaining good public relations help in achieving which of the following marketing objectives:
Building awareness.
Building credibility.
Stimulates sales force.
All of the above.
Which of the following statement is not correct?
In zero level channel, goods are directly made available to consumers from manufacturers.
In one level channel, goods are made available from manufacturers to retailers and then to customers.
In two level channel, goods are made available from manufacturer to agent and then to retailers.
None of the above.
Which of the following refers to the process of designing a small slip or complex graphics that are a part of package, which denotes its nature, content and usage?
Branding.
Packing.
Labelling.
None of these.
The packages of toffees are put into corrugated boxes for storing at manufacturer's warehouse. Which level of packaging is used here?
Primary package.
Secondary package.
Transportation package.
None of these.
Which of the following is not a characteristic of a good brand name?
Distinctive.
In local language.
Short and simple.
Sufficiently versatile.
Which marketing management philosophy had a main focus on costumers' needs and well-being of the society?
Production concept.
Sales concept.
Marketing concept.
Societal Marketing concept.
Name the philosophy of marketing which is an extension of marketing concept.
Product concept.
Societal marketing concept.
Production concept.
Selling concept.
Communication tools used by the marketer to inform and persuade customers about their firm's products are:
Personal selling.
Public relations.
Advertising.
All of these.
Abhinav Mehta, Marketing Manager of Roop Cosmetics, is facing the problem of poor sales. What mode of communication he can adopt to target the large population?
Newspaper.
Television.
Radio.
All of the above.
Samsung is a leading manufacturer of electronic goods across the globe. It is planning to introduce a high end smart TV in the asian markets and is anticipating moderate demand for it. Based on these assumptions, it fixed the price of TV @ $ 1,500 per TV. Which of the following factors affected the price of the TV?
Utility and demand.
Product cost.
Extent of competition in the market.
None of the above.
Which of the marketing philosophies aim at maximizing profit by increasing the sales volume?
Product concept.
Marketing concept.
Production concept.
Selling concept.
______________ refers to the important decisions related to the product such as quality, design, branding, product packaging, labelling, etc.
Marketing mix.
Product mix.
Promotion mix.
Marketing.
Which of the following is not an element of marketing mix?
Product.
Price.
Consumer Protection.
Place.
______________ is the process of planning, organising, directing and controlling the activities relating to exchange of goods and services.
Marketing management.
Sales management.
Personnel management.
Financial management.
Which of the following is the right marketing mix for a Television Set?
Price, Place, Promotion, Process
Product, Price, Promotion, process
Product, Price, Place, Process
Product, promotion, price, place
Price of a product can be referred as:
Product cost
Brand value
Value of utility for customer
Promotion cost
Marketing can be best understood as:
Pre production activity
Post production activity
Pre and Post production activity
Selling activity
Quality and performance of the product is the main focus of which marketing management philosophies.
Selling Concept
Marketing Concept
Production concept
Product concept
What can be marketed?
Any physical object with a definite shape
Any physical object which creates value to customers
Any physical object that has a selling price
Any physical object that can be tested
The firms can charge high price for their product, when the product has:
Low demand and low utilities
High demand and high utilities
Both (a) and (b)
None of the above
Following level of packing is optional, products may have or may not have:
Primary Packing
Secondary Packing
Transportation Packing
None of the above
The first level packing in which product is initially packed is called:
Primary Packing
Secondary Packing
Transportation Packing
None of the above
To bring rise in sale with immediate effect for short period, firm uses:
Advertisement
Sales Promotion
Personal Selling
Public Relation
To regain the lost reputation and to build goodwill, firm uses:
Advertisement
Sales Promotion
Personal Selling
Public Relation
To reach the mass customer in non personnel manner, the following element of promotion mix is used.
Advertisement
Sales Promotion
Personal Selling
Public Relation
The time period between receiving of order and delivery of goods and services is called:
Order Processing Time
Inventory
Warehousing
Transportation
The product reaches the customer at the right time, in the right quantity and at the right place by using the following element of marketing mix.
Product mix
Price mix
Promotion mix
Place mix
The only element of marketing mix, which generates revenue is called:
Product mix
Place mix
Price mix
Promotion mix
The carrier of information is called:
Packaging
Labelling
Branding
Goodwill
Product, price, place and promotion are part of:
Product mix
Price mix
Marketing mix
Place mix
The concept which focuses on customer welfare is called:
Production concept
Product concept
Marketing concept
Societal concept
The concept which focuses on customer satisfaction is called:
Production concept
Product concept
Selling concept
Marketing concept
The concept which forces on quality of product is called:
Production concept
Product concept
Selling concept
Marketing concept
The concept which focuses on large scale production and minimum cost is called:
Production concept
Product concept
Selling concept
Marketing concept
