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WorksheetsMarketing Segmentation Quiz
Total questions: 60
Worksheet time: 30mins
Marketers use all of the following categories to organize segmentation variables except:
Demographic segmentation
Geographic segmentation
Biographical segmentation
Psychographic segmentation
Which of the following is not a demographic characteristic?
Location
Education level
Age
Income level
The first level of Maslow’s hierarchy of needs is
Emotional needs
Physiological needs
Safety needs
Social needs
This market segmentation is based on people’s interests and values. This is directly related to lifestyles and social interests
Demographic market segmentation
Behavioral market segmentation
Psychographic market segmentation
Geographic market segmentation
Which of the following is not a factor in geographic segmentation?
Region
City size
Climate
Occupation
This is the process of dividing a large group of consumers into subgroups based on specific characteristics and common needs.
Consumer consolidation
Market saturation
Market segmentation
Mass marketing
What is the primary focus of behavioral segmentation?
Usage patterns
Income levels
Geographical location
Age groups
Reasons to purchase based on feelings, beliefs, or attitudes are
Intellectual motives
Rational motives
Logical motives
Emotional motives
Many marketers have discovered that market size varies within the size of a city. City size is a ________ variable.
Psychographic
Geographic
Behavioral
Demographic
This demographic population segment was born between the mid 1990’s to mid 2000’s.
Gen X
Gen Z
Millennials
Baby Boomers
Family size is a ________ variable.
Psychographic
Behavioral
Demographic
Geographic
Receiving a trophy at an academic or athletic competition helps satisfy which level of needs?
Safety needs
Esteem needs
Physiological needs
Social needs
Receiving a college degree will possibly help satisfy which level of needs?
Self-Actualization needs
social needs
Physiological needs
Esteem needs
If you shop in the same store time after time, your motivation for choosing the business is?
Loyalty / patronage motives
Variety of products
Distance from home
Low prices
When does the consumer decision making process begin?
When the consumer is ready to make a purchase
When the consumer sees an advertisement on TV
When the consumer receives a coupon in the mail
When the consumer realizes a need
What is the primary focus of behavioral segmentation in marketing?
To reduce production costs
To identify consumer preferences and usage patterns
To categorize consumers based on their location
To expand the product line
People at different ages have different needs and wants. Age is a ________ variable.
Geographic
Behavioral
Demographic
Psychographic
Gaining respect and recognition from others satisfies what type of need?
Esteem needs
Belongingness needs
Safety needs
Love needs
Provide an example of an appeal to emotional buying motives.
A pet
Health care
Groceries
A house
Emily is a 13-year-old, Caucasian, female student at her high school, and she might be in the market for girls gym clothes. What type of segmentation did the marketers use to come to that conclusion?
Behavioral segmentation
Demographic segmentation
Psychographic segmentation
Geographic segmentation
Customers making up a target market must have all of the following qualities except:
Willingness and authority to buy the product.
Clearly defined wants and needs that the product can meet
Money to buy the product
Living close enough to the business to buy the product
This American psychologist studied needs and determined that people satisfy their needs in a rank order known as a hierarchy
Abraham Maslow
B.F. Skinner
Ivan Pavlov
Sigmund Freud
When Skechers shape-ups debuted, most people reacted to the attractiveness (or lack thereof) of the shoe, so the company changed the look of the shoe to appeal to new markets. This is an example of
Psychographic segmentation
Geographic segmentation
Demographic segmentation
Behavioral segmentation
Market segmentation that consists of dividing the market based on age, gender, race, income level, ethnicity, education, or religion
Behavioral segmentation
Demographic segmentation
Psychographic segmentation
Geographic segmentation
Marketers segment markets to achieve which of the following objectives
To identify the most appropriate media for advertising
All of the above
To create an offer that best fits the desires of the groups that exist in that market
To better understand their target segments
Marketing in the video game industry is primarily based on what type of market segmentation?
Behavioral segmentation
Demographic segmentation
Psychographic segmentation
Geographic segmentation
In order to make a product fit a specific target market, marketers can do all of the following except:
Change the group of people being targeted
Change where the product is sold
Change the product by adding different features
Change advertising strategies
All of the following are advantages of the mass marketing approach except
One advertising campaign is needed
One marketing strategy is required
One product is offered
Satisfies the needs of the majority
Consumers vary in how loyal they are to a particular brand. Brand loyalty is a ________ variable.
Demographic
Behavioral
Psychographic
Geographic
Target markets are important factors to consider when businesses are
Establishing their accounting systems
Analyzing personnel reports
Positioning their corporate brands
Distributing budget information
This type of market segmentation is based on the concept that people who live in the same regional area might have the same needs and wants.
Geographic market segmentation
Demographic market segmentation
Psychographic market segmentation
Behavioral market segmentation
What is the main advantage of using geographic segmentation?
It allows targeting based on consumer behavior
It enables targeting specific regions or areas
It reduces production costs
It helps in identifying consumer preferences
Which of the following is a psychographic characteristic?
Lifestyle
Age
Location
Income level
What is the primary purpose of using demographic segmentation in marketing?
To categorize consumers based on age, gender, and income
To identify consumer preferences
To expand the product line
To reduce production costs
When segmenting the consumer market, the variables that make up the behavioral category include
Hobbies, sports, and interests
Location, climate, and city size
Usage rate, brand loyalty, and features desired
Family size, income level, and ethnicity
A target market is
The group of 5 to 10 people that a business markets to on a daily basis
All of the customers who shop at target markets
A customer who has an unfulfilled desire and is financially able and willing to fill that desire
The group of customers a business seeks to attract who have specific, similar needs
Mass Marketing involves
Splitting the market into groups with similar interests
Appealing to the entire market with a broad message
Studying marketing in a setting with a large group of people
Only selling to stores that buy in bulk
Which of the following is an example of behavioral segmentation?
Segmenting based on age
Segmenting based on brand loyalty
Segmenting based on geographic location
Segmenting based on income level
Reasons for buying that are based on logic or facts
Impulsive motive
Emotional motive
Irrational motive
Rational motive
Which of the following is an example of geographic segmentation?
Targeting customers who are brand loyal
Targeting customers who live in urban areas
Targeting customers based on their income level
Targeting customers based on their lifestyle choices
Target markets should be selected from the segments that have the greatest potential
false
true
Provide an example of a product that uses a mass marketing segmentation strategy?
wrangler
Apple iPhone
Nike
Starbucks coffee
A marketer who advertises wheelchairs in a surfing magazine does not know how to successfully develop a
Target market
Service
Product plan
Marketing mix
Which of the following is a key factor in behavioral segmentation?
Income level
Age
Location
Usage rate
The primary focus of the business should be on the customer’s needs and wants
false
true
Marketers often segment the product on how often a customer uses the product. Usage rate is a ________ variable.
Psychographic
Demographic
Geographic
Behavioral
This is the study of consumers and how they make purchase decisions.
Consumer psychology
Consumer behavior
Market research
Supply and demand
What is the primary goal of market segmentation?
To expand the geographic reach of a product
To identify and target specific groups of consumers
To increase the number of products offered
To reduce marketing costs
A mass market consists of
All customers in search of new products
A few potential customers for a few products
All customers for all products
All customers for a specific type of product
People who participate in the same activities and hobbies tend to have similar buying patterns. Hobbies are a ________ variable.
Geographic
Behavioral
Demographic
Psychographic
Which of the following is demographic information that businesses might monitor when making marketing decisions?
Values
Income
Traits
Opinions
Climate has a huge impact on determining what customers need. Climate is considered a ________ variable.
Geographic
Demographic
Behavioral
Psychographic
The first step in the marketing segmentation process is to
Segment the market
Define the market
Position offer in the market
Target the market
Marketers study what customers want and need, then they
Carefully record what they learn
Send the results to the customer
Compare those needs and wants with their own
Develop and market products to meet those needs
Most products are sold using Mass Marketing?
Neither mass marketing or marketing segmentation
False, both mass marketing and market segmentation
False, most marketing segmentation
True
Virtually all buyers have a combination of rational and emotional buying motives.
True
False
Companies that practice the marketing concept will use market segmentation
True
False
Provide an example of a product that could best be marketed using the geographic market segmentation.
Winter coats in tropical regions
Ice scrapers in warm climates
Umbrellas in sunny areas
sun hats on sunny days
Soft drinks tend to be Mass Marketed, but soft drink companies also use Market Segmentation?
False
Sometimes
Not sure
True
Segmenting a market to target only customers based in the Northeast region of the country would be an example of
Demographic segmentation
Psychographic segmentation
Geographic segmentation
Behavioral segmentation
