WorksheetsMarketing Lesson 7 All
Total questions: 58
Worksheet time: 29mins
The marketing function that intends to inform, influence, and persuade the adoption of an idea or the purchase of a product is:
selling
market planning
market-information management
customer service
The process of persuading others through a direct, in-person (live or remote) presentation on the merits of a product, service, or idea so that they might purchase it or buy in is called:
personal selling
public relations
marketing
advertising
Which of the following is an example of direct sales?
A Procter and Gamble representative selling paper towels to Walmart.
A Dell salesperson selling computers to Best Buy.
A Mary Kay Cosmetics salesperson selling makeup to members of a Facebook group.
A General Electric representative selling dishwashers to Home Depot stores.
Complete the outline:
Different Types of Direct Selling
i. Single-level direct sales
ii. Host or party-plan sales
iii. ___________________
marketing-information management
public relations
customer service
multi-level marketing
When companies use consultants to sell in a group setting it is referred to as:
single-level direct sales
host or party-plan sales
multi-level marketing
pyramid schemes
A business structure in which products are marketed directly to consumers by consultants who receive a commission based on sales and recruitment is referred to as:
single-level direct sales
host or party-plan sales
multi-level marketing
pyramid schemes
Illegal business structures that have the main source of compensation coming from participants themselves are called:
single-level direct sales
host or party-plan sales
pyramid schemes
multi-level marketing
When a salesperson cares about, listens to, and understands their customers, which enables them to anticipate the wants and needs and their customers, this is called:
empathy
passion
persistence
resiliency
What trait do successful salespeople use to ensure the establishment of proper expectations for their customers?
subtleness
honesty
persistence
competitiveness
A skill that is often one of the most enjoyable parts of being a salesperson and involves meeting and knowing a lot of people, as well as connecting and introducing people to others is:
goal-oriented
subtleness
networking ability
resiliency
When a salesperson personally believes in the product, service, or idea they are selling, this is the trait of:
empathy
persistence
passion
competitiveness
A skill that allows a salesperson to appear like they aren’t even selling is:
persistence
subtleness
honesty
resilency
Complete the sentence: Companies that use _______________ make money by making sales and growing their network by bringing more members in to also make sales.
host or party-plan sales
multi-level marketing
pyramid schemes
direct sales
Complete the outline:
Common Themes Associated with Selling:
i. Inform
ii. Influence
iii. (a)
The set of repeatable steps in the sales cycle is:
sales process
suggestive selling
lead
referrals
Complete the outline.
Steps in the Sales Process
i. Research and Preparation
ii. Lead Generation and Prospecting
iii. Approach and Needs Assessment
iv. (a)
v. Handling Objections
vi. Closing
vii. Follow-up
Companies learn about competitors, understand their potential customers’ needs and wants, and ensure the company is ready for sales during the ________________ step of the sales process.
lead generation and prospecting
sales presentation
research and preparation
handling objections
In the ____________________ step of the sales process, salespeople identify potential customers and collect information about them.
approach and needs assessment
closing
lead generation and prospecting
follow-up
When the salesperson meets the potential customer and assesses if they are a good candidate for the company’s product or service is the ___________________ sales process step.
approach and needs assessment
research and preparation
sales presentation
handling objections
_________________ is the sales process step where the salesperson describes how and why the product meets the customer's needs and wants.
Research and preparation
Sales presentation
Closing
Follow-up
The step of the sales process when the salesperson answers customer questions is:
closing
follow-up
handling objections
research and preparation
The step of the sales process where the customer is asked for the sale is:
follow-up
sales presentation
closing
handling objections
The step of the sales process when the salesperson reaches back out to the customer to make sure they are satisfied with their purchase is:
follow-up
closing
approach and needs assessment
research and preparation
The process of a salesperson contacting individuals who have not previously known about or shown interest in a product or service is:
suggestive selling
cold calling
closing
follow-up
A technique where salespeople ask customers if they would like to purchase additional, complementary products or services is:
referrals
suggestive selling
closing
cold calling
Complete the outline.
Additional Methods Used to Ensure Successful Sales Efforts
i. Rapport
ii. (a)
iii. Mirroring
iv. Reciprocity
A close and harmonious relationship is:
rapport
affinity
mirroring
reciprocity
A personal or emotional connection between a customer and a business is:
mirroring
affinity
reciprocity
rapport
The idea of customers wanting to be like people who are similar to them is:
affinity
mirroring
reciprocity
rapport
Giving someone something so they feel compelled to give something back in return is:
affinity
mirroring
reciprocity
rapport
A set of repeatable steps in the sales cycle is the sales:
pipeline
process
industry
display
The sales pipeline is a visual summary of potential (a) in the various stages of the sales process.
A needs (a) is a process for determining and addressing the needs, “gaps,” or “voids” between current conditions and the desired outcome.
Questions that require the respondent to answer without being given a finite amount of pre-selected answer options to choose from are:
closed-ended
assumptive
finite
open-ended
Questions that are answered from a finite list of pre-selected answer options are:
closed-ended
open-ended
assumptive
interpretive
A salesperson asking a customer if they will continue to buy the product when the price goes up is an example of a/an:
open-ended question
assumptive question
closed-ended question
interpretive question
Asking a customer how product or service makes them feel is an example of a/an:
assumptive question
multiple choice question
interpretive question
closed-ended question
A customer who makes more eye contact during a sales process may be giving a/an (a) signal.
When a salesperson asks a customer if anything frustrates them about a certain product or service, this is an example of a/an:
open-ended question
closed-ended question
assumptive question
multiple choice question
When a salesperson asks a customer a yes or no response question such as “Are you happy with your car (y/n)?” this is an example of a/an:
open-ended question
closed-ended question
assumptive question
interpretive question
The question “What do you wish you could change about your car?” is an example of a/an:
open-ended question
closed-ended question
multiple choice question
assumptive question
The question “If you had to choose a color of sports car, which one of these would you choose: a. red, b. black, c. white, d. yellow?” is an example of a/an:
open-ended question
closed-ended question
interpretive question
assumptive question
The question “When you buy this couch, will you use it for your living room or somewhere else?” is an example of a/an:
open-ended question
closed-ended question
assumptive question
interpretive question
Establishing common ground with one’s audience, highlighting elements tailored to audience needs, and turning objections into strengths is:
a feature
effective persuasion
needs assessment
a benefit
Characteristics about a product’s or service’s capabilities that add credibility are:
benefits
expectations
features
recommendations
How a product or service improves the lives of customers are its:
features
processes
objections
benefits
Customer concerns or reservations about buying a product or service are:
objections
testimonials
quality
timing
Reviews or comments from past satisfied customers are:
objections
testimonials
presentations
questions
When a customer is not sure the product or service will hold up to the same level it is being promoted, that is an objection based on:
quality
fit
price
timing
When customers are uncertain that a product or service will meet their wants and needs, that is an objection based on:
quality
fit
price
timing
Products that vary slightly but can meet the same customer need are:
brands
objections
substitutions
testimonials
To determine if there are any gaps, or voids, between current conditions and the desired outcome:
Conduct a needs assessment.
Gather customer feedback.
Deliver a persuasive presentation.
Prepare talking points.
Read the example. Then, choose the answer that best completes the statement.
A salesperson shows a customer a new dishwasher model, while pointing out the advertised features and benefits of the new model as compared to older models. Before buying the dishwasher, the customer searches the internet for reviews of the new model and finds that the new model has very few reviews and an overall rating of 3.5 out of 5 stars. The customer is concerned there are too few reviews and that the current product rating is low, so hesitates to purchase the dishwasher.
quality objection.
timing objection.
price objection.
product fit objection.
A customer wants a specific pair of jeans that are no longer available. So, the salesperson shows the customer a variety of jeans that are similar to the ones the customer requested.
presentation
testimonial
objection
substitution
When customers do not believe they are getting the proper value from a product or service, that is an objection based on:
timing
testimonial
price
fit
When a customer stalls buying a product or service because they feel anxious about the purchase or can do without it, that is an objection based on:
quality
price
fit
timing
________________ is essential to retaining customers and attracting new ones.
Identifying customer objections
Preparing talking points
Meeting customer needs
Providing testimonials
To determine whether or not a product or service met customer expectations:
Conduct a needs assessment.
Gather customer feedback.
Prepare talking points.
Deliver a presentation.
