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Marketing Lesson 7 All

Total questions: 58

Worksheet time: 29mins

Name
Class
Date
1.

The marketing function that intends to inform, influence, and persuade the adoption of an idea or the purchase of a product is:

a)

selling

b)

market planning

c)

market-information management

d)

customer service

2.

The process of persuading others through a direct, in-person (live or remote) presentation on the merits of a product, service, or idea so that they might purchase it or buy in is called:

a)

personal selling

b)

public relations

c)

marketing

d)

advertising

3.

Which of the following is an example of direct sales?

a)

A Procter and Gamble representative selling paper towels to Walmart.

b)

A Dell salesperson selling computers to Best Buy.

c)

A Mary Kay Cosmetics salesperson selling makeup to members of a Facebook group.

d)

A General Electric representative selling dishwashers to Home Depot stores.

4.

Complete the outline:

Different Types of Direct Selling

i. Single-level direct sales

ii. Host or party-plan sales

iii. ___________________

a)

marketing-information management

b)

public relations

c)

customer service

d)

multi-level marketing

5.

When companies use consultants to sell in a group setting it is referred to as:

a)

single-level direct sales

b)

host or party-plan sales

c)

multi-level marketing

d)

pyramid schemes

6.

A business structure in which products are marketed directly to consumers by consultants who receive a commission based on sales and recruitment is referred to as:

a)

single-level direct sales

b)

host or party-plan sales

c)

multi-level marketing

d)

pyramid schemes

7.

Illegal business structures that have the main source of compensation coming from participants themselves are called:

a)

single-level direct sales

b)

host or party-plan sales

c)

pyramid schemes

d)

multi-level marketing

8.

When a salesperson cares about, listens to, and understands their customers, which enables them to anticipate the wants and needs and their customers, this is called:

a)

empathy

b)

passion

c)

persistence

d)

resiliency

9.

What trait do successful salespeople use to ensure the establishment of proper expectations for their customers?

a)

subtleness

b)

honesty

c)

persistence

d)

competitiveness

10.

A skill that is often one of the most enjoyable parts of being a salesperson and involves meeting and knowing a lot of people, as well as connecting and introducing people to others is:

a)

goal-oriented

b)

subtleness

c)

networking ability

d)

resiliency

11.

When a salesperson personally believes in the product, service, or idea they are selling, this is the trait of:

a)

empathy

b)

persistence

c)

passion

d)

competitiveness

12.

A skill that allows a salesperson to appear like they aren’t even selling is:

a)

persistence

b)

subtleness

c)

honesty

d)

resilency

13.

Complete the sentence: Companies that use _______________ make money by making sales and growing their network by bringing more members in to also make sales.

a)

host or party-plan sales

b)

multi-level marketing

c)

pyramid schemes

d)

direct sales

14.

Complete the outline:

Common Themes Associated with Selling:

i. Inform

ii. Influence

iii. (a)  

15.

The set of repeatable steps in the sales cycle is:

a)

sales process

b)

suggestive selling

c)

lead

d)

referrals

16.

Complete the outline.

Steps in the Sales Process

i. Research and Preparation

ii. Lead Generation and Prospecting

iii. Approach and Needs Assessment

iv. (a)  

v. Handling Objections

vi. Closing

vii. Follow-up

17.

Companies learn about competitors, understand their potential customers’ needs and wants, and ensure the company is ready for sales during the ________________ step of the sales process.

a)

lead generation and prospecting

b)

sales presentation

c)

research and preparation

d)

handling objections

18.

In the ____________________ step of the sales process, salespeople identify potential customers and collect information about them.

a)

approach and needs assessment

b)

closing

c)

lead generation and prospecting

d)

follow-up

19.

When the salesperson meets the potential customer and assesses if they are a good candidate for the company’s product or service is the ___________________ sales process step.

a)

approach and needs assessment

b)

research and preparation

c)

sales presentation

d)

handling objections

20.

_________________ is the sales process step where the salesperson describes how and why the product meets the customer's needs and wants.

a)

Research and preparation

b)

Sales presentation

c)

Closing

d)

Follow-up

21.

The step of the sales process when the salesperson answers customer questions is:

a)

closing

b)

follow-up

c)

handling objections

d)

research and preparation

22.

The step of the sales process where the customer is asked for the sale is:

a)

follow-up

b)

sales presentation

c)

closing

d)

handling objections

23.

The step of the sales process when the salesperson reaches back out to the customer to make sure they are satisfied with their purchase is:

a)

follow-up

b)

closing

c)

approach and needs assessment

d)

research and preparation

24.

The process of a salesperson contacting individuals who have not previously known about or shown interest in a product or service is:

a)

suggestive selling

b)

cold calling

c)

closing

d)

follow-up

25.

A technique where salespeople ask customers if they would like to purchase additional, complementary products or services is:

a)

referrals

b)

suggestive selling

c)

closing

d)

cold calling

26.

Complete the outline.

Additional Methods Used to Ensure Successful Sales Efforts

i. Rapport

ii. (a)  

iii. Mirroring

iv. Reciprocity

27.

A close and harmonious relationship is:

a)

rapport

b)

affinity

c)

mirroring

d)

reciprocity

28.

A personal or emotional connection between a customer and a business is:

a)

mirroring

b)

affinity

c)

reciprocity

d)

rapport

29.

The idea of customers wanting to be like people who are similar to them is:

a)

affinity

b)

mirroring

c)

reciprocity

d)

rapport

30.

Giving someone something so they feel compelled to give something back in return is:

a)

affinity

b)

mirroring

c)

reciprocity

d)

rapport

31.

A set of repeatable steps in the sales cycle is the sales:

a)

pipeline

b)

process

c)

industry

d)

display

32.

The sales pipeline is a visual summary of potential (a)   in the various stages of the sales process.

33.

A needs (a)   is a process for determining and addressing the needs, “gaps,” or “voids” between current conditions and the desired outcome.

34.

Questions that require the respondent to answer without being given a finite amount of pre-selected answer options to choose from are:

a)

closed-ended

b)

assumptive

c)

finite

d)

open-ended

35.

Questions that are answered from a finite list of pre-selected answer options are:

a)

closed-ended

b)

open-ended

c)

assumptive

d)

interpretive

36.

A salesperson asking a customer if they will continue to buy the product when the price goes up is an example of a/an:

a)

open-ended question

b)

assumptive question

c)

closed-ended question

d)

interpretive question

37.

Asking a customer how product or service makes them feel is an example of a/an:

a)

assumptive question

b)

multiple choice question

c)

interpretive question

d)

closed-ended question

38.

A customer who makes more eye contact during a sales process may be giving a/an (a)   signal.

39.

When a salesperson asks a customer if anything frustrates them about a certain product or service, this is an example of a/an:

a)

open-ended question

b)

closed-ended question

c)

assumptive question

d)

multiple choice question

40.

When a salesperson asks a customer a yes or no response question such as “Are you happy with your car (y/n)?” this is an example of a/an:

a)

open-ended question

b)

closed-ended question

c)

assumptive question

d)

interpretive question

41.

The question “What do you wish you could change about your car?” is an example of a/an:

a)

open-ended question

b)

closed-ended question

c)

multiple choice question

d)

assumptive question

42.

The question “If you had to choose a color of sports car, which one of these would you choose: a. red, b. black, c. white, d. yellow?” is an example of a/an:

a)

open-ended question

b)

closed-ended question

c)

interpretive question

d)

assumptive question

43.

The question “When you buy this couch, will you use it for your living room or somewhere else?” is an example of a/an:

a)

open-ended question

b)

closed-ended question

c)

assumptive question

d)

interpretive question

44.

Establishing common ground with one’s audience, highlighting elements tailored to audience needs, and turning objections into strengths is:

a)

a feature

b)

effective persuasion

c)

needs assessment

d)

a benefit

45.

Characteristics about a product’s or service’s capabilities that add credibility are:

a)

benefits

b)

expectations

c)

features

d)

recommendations

46.

How a product or service improves the lives of customers are its:

a)

features

b)

processes

c)

objections

d)

benefits

47.

Customer concerns or reservations about buying a product or service are:

a)

objections

b)

testimonials

c)

quality

d)

timing

48.

Reviews or comments from past satisfied customers are:

a)

objections

b)

testimonials

c)

presentations

d)

questions

49.

When a customer is not sure the product or service will hold up to the same level it is being promoted, that is an objection based on:

a)

quality

b)

fit

c)

price

d)

timing

50.

When customers are uncertain that a product or service will meet their wants and needs, that is an objection based on:

a)

quality

b)

fit

c)

price

d)

timing

51.

Products that vary slightly but can meet the same customer need are:

a)

brands

b)

objections

c)

substitutions

d)

testimonials

52.

To determine if there are any gaps, or voids, between current conditions and the desired outcome:

a)

Conduct a needs assessment.

b)

Gather customer feedback.

c)

Deliver a persuasive presentation.

d)

Prepare talking points.

53.

Read the example. Then, choose the answer that best completes the statement.

A salesperson shows a customer a new dishwasher model, while pointing out the advertised features and benefits of the new model as compared to older models. Before buying the dishwasher, the customer searches the internet for reviews of the new model and finds that the new model has very few reviews and an overall rating of 3.5 out of 5 stars. The customer is concerned there are too few reviews and that the current product rating is low, so hesitates to purchase the dishwasher.

a)

quality objection.

b)

timing objection.

c)

price objection.

d)

product fit objection.

54.

A customer wants a specific pair of jeans that are no longer available. So, the salesperson shows the customer a variety of jeans that are similar to the ones the customer requested.

a)

presentation

b)

testimonial

c)

objection

d)

substitution

55.

When customers do not believe they are getting the proper value from a product or service, that is an objection based on:

a)

timing

b)

testimonial

c)

price

d)

fit

56.

When a customer stalls buying a product or service because they feel anxious about the purchase or can do without it, that is an objection based on:

a)

quality

b)

price

c)

fit

d)

timing

57.

________________ is essential to retaining customers and attracting new ones.

a)

Identifying customer objections

b)

Preparing talking points

c)

Meeting customer needs

d)

Providing testimonials

58.

To determine whether or not a product or service met customer expectations:

a)

Conduct a needs assessment.

b)

Gather customer feedback.

c)

Prepare talking points.

d)

Deliver a presentation.