________ involves enlisting or even creating opinion leaders to serve as brand ambassadors who spread the word about a company's products.

________ refers to the unique psychological characteristics that distinguish a person or group.

A baby boomer decides to purchase a BMW to impress others with her success. This illustrates the importance of understanding the role of ________ in the marketing process.

What is one way that social class is NOT measured?

A shoe company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and want to wear the same shoes. The shoe company is hoping that fans of the band view the band as a ________.

People change the goods and services they buy over time because of the two changing factors of ________.

A customer's lifestyle can be measured using the AIO dimensions. What does AIO stand for?

________ refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment. It is usually described in traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness.

People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information to which he or she is exposed is called ________.

Consumers may recognize needs from ___________.

Consumer behaviour includes ______.

Learning, beliefs and attitude are the characteristic of..?

Personality is the way a person lives as reflected by material goods, activities, and relationships.

Anna Delvey is always seen wearing the trendiest fashion outfits. She actively shares her knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals. Most of her friends and colleagues follow her fashion tips. Anna portrays the image of a(n) ________.

Inner tension that a consumer experiences after recognizing an inconsistency between one's own behavior versus one's values or beliefs.

In certain dynamic industries such as fashion, food and personal care, the dominant influencing factor pertaining to buying behavior can be:

The larger the gap between expectations and performance, the more___________the consumer is likely to be.

Which of these customer would an electric car most appeal to?

________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.

Evoked set is the group of brands resulting from the purchase decision, from which a buyer can choose.

Buying behaviour process includes, 1. Need recognition, 2. _____________ , 3. evaluation of alternatives, 4. purchase decision, 5. post-purchase behaviour

Lisa is looking forward to purchase a new car, but has not been able to arrive at the decision. She has however, looked at several options and is considering the Toyota Camry, Proton Perdana and Honda City. Lisa's choices are know as her:

A shoe company uses advertisement featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and want to wear the same shoes. The shoe company is hoping that fans of the band view the band as a ________.

A person's buying decisions are influenced by personal characteristics such as gender, age, subculture, personality, and self-concept.

Demographic characteristics are strongly related to consumer behavior in the marketplace.

While marketing managers would like to think they play a role, only consumers can reduce their cognitive dissonance.

If consumer behaviour is not well understood, a marketer will have difficulty creating an appropriate marketing mix because of the associated uncertainty.

A stimulus is a unit input from either external or internal source that can affect sight, smell, taste, touch, or hearing.

In high involvement buying situations, consumers learn in an almost random fashion, by buying product first and then evaluating them.

What is the example for informal learning ?

........is the learning of one's different culture

Which of the following is not a major of subcultures

Husband and wife with one or more children living with their grandparents in the same household refers to

•family member who control the flow of information about a product or service into the family

Family member who initiate or carry out disposal or discontinuation of a particular product or service

Refers to the group that does not wish to be associated with another group that has different values and beliefs from theirs.

A purchase is only made when the product

   has the approval of close friends or alike.

What is culture ?

A high rank social class tend to use their ............... as a tool of investment and which they utilised the rebate and offers.

What is Personality ?

Here some theories that are closely related to Personality & Consumer Behavior, except ....

Freudian Theory based on ........

Trait Theory based on ................

Consumer purchases as a reflection & extension of .....

There are 5 branding strategies, except .....

In Different-Self Image there are 2 gaps, namely ....

Associating human characteristics to objects is called .....

In Virtual Personality, you can be ......

Personality Reflects consumer's responses to Product and .........