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Worksheets

Business Concepts and Design Thinking

Total questions: 80

Worksheet time: 43mins

Name
Class
Date
1.

Which statement defines entrepreneurship?

a)

Marketing and selling products.

b)

Setting up a business with the aim to make a profit.

c)

Acquiring leadership and managerial skills.

d)

Quickly advancing in positions within a corporation.

2.

You've been asked to classify several businesses as either B2B or B2C. For each business, select B2B or B2C.

a)

B2B

1.

Wholesale flooring distributor

b)

B2B

2.

Purchases requiring a tax exemption certificate

c)

B2C

3.

Chain of local grocery stores

d)

B2C

4.

Motorcycle repair shop

3.

You need to create a legal structure for your small business. You would like some of the benefits enjoyed by large corporations, but do not want to be taxed twice. You have four partners who will be shareholders. None of you plan to sell your ownership shares to the public, but do want to be protected from business liabilities. Which legal structure should you set up for your business?

a)

Sole Proprietorship

b)

C-Corporation

c)

Limited Liability Company

d)

S-Corporation

4.

For each role and responsibility for a business, categorize the role or responsibility as belonging to either a founder or a stakeholder.

a)

founder

1.

Start companies around ideas

b)

stakeholder

2.

Are the main drivers for the vision of a startup

c)

stakeholder

3.

Affected by company activities

d)

stakeholder

4.

Affected by a company’s financial picture

5.

Complete each statement about business compensation structure by selecting the correct option from each drop-down list. An example of ________ compensation is paying field laborers for the amount of fruit they pick.

a)

Piece Work

b)

Hourly Wage

c)

Salary

d)

Commission

6.

A ________ employee receives a set amount of pay each month without overtime compensation for extra hours worked.

a)

Salary

b)

Hourly

c)

Commission

d)

Freelance

7.

Employees most affected by minimum wage laws are compensated ________.

a)

Hourly

b)

Annually

c)

Monthly

d)

Weekly

8.

An employee who is paid a percentage of a sale is paid by ________.

a)

Commission

b)

Salary

c)

Hourly Wage

d)

Bonus

9.

Place the stages of the business life cycle in the correct order.

a)

Existence, Survival of the Fittest, Success, Takeoff, Maturity

b)

Existence, Success, Survival of the Fittest, Takeoff, Maturity

c)

Existence, Takeoff, Success, Survival of the Fittest, Maturity

d)

Existence, Maturity, Success, Takeoff, Survival of the Fittest

10.

Match each Element of the Design Thinking Process to its corresponding description.

a)

Research Your Users' Needs

1.

Empathize

b)

State Your Users' Needs and Problems

2.

Define

c)

Assumptions and Create Ideas

3.

Ideate

d)

Create Solutions

4.

Prototype

e)

Try Your Solutions

5.

Test

11.

Successful entrepreneurs have mindsets that typically possess which three characteristics? (Choose three)

a)

Nervous

b)

Collaboration

c)

Creativity

d)

Status quo

e)

Self-reliance

12.

Which is one of the greatest benefits of being an entrepreneur?

a)

Schedule control

b)

Quick return on investment

c)

Meeting new people

d)

Paying less taxes

13.

Which three characteristics help identify a business opportunity? (Choose three)

a)

Marketing

b)

Branding

c)

Service

d)

Price

e)

Size

14.

What should this entrepreneur do FIRST before offering to design and build water features as part of his landscaping business?

a)

Contact the water department to see if they can support the extra demand for water.

b)

Ask the customers in the area if they are interested in adding a water feature to their gardens.

c)

Determine if there is a supply chain available.

d)

Perform a financial audit to determine if there is enough money available to add the new service.

15.

Which two documents summarize the business plan of a company? (Choose two)

a)

Marketing Plan

b)

Balance Sheet

c)

Lean Canvas

d)

Pitch Deck

16.

Which three elements are required to have a Trade Secret? (Choose three)

a)

Others cannot legitimately obtain the information

b)

A unique logo or brand names

c)

Subject to reasonable efforts to maintain its secrecy

d)

Original work must be in a tangible form

e)

Information has economic value not generally known

17.

A cooking company wants to identify a target market for a new, AI-enabled toaster oven. Which types of behaviors are analyzed when defining a target market? (Choose two)

a)

Organizational

b)

Marketing

c)

Geographic

d)

Demographic

18.

In the context of interpreting market research, classify the following data as either Primary or Secondary.

a)

Primary

b)

Secondary

19.

A marketing survey you posted on Facebook = Primary Data. True or False?

a)

True

b)

False

20.

Information collected from your company focus group = Primary Data. True or False?

a)

True

b)

False

21.

Demographic data you obtained from the government = Secondary Data. True or False?

a)

True

b)

False

22.

Facts you collected from professional journal articles = Secondary Data. True or False?

a)

True

b)

False

23.

Direct Competition is a company that offers the same thing you offer.

a)

True

b)

False

24.

Indirect Competition is a business whose services are different from yours but satisfy the same need.

a)

True

b)

False

25.

All companies that well goods and services are indirect competitors.

a)

True

b)

False

26.

A business is not affected by knowing the strengths and weaknesses of competitors.

a)

True

b)

False

27.

Setup a SWOT analysis with the characteristics provided about this business by matching the company characteristic with the appropriate SWOT element.

a)

Large gallery of stock photos

1.

Strengths (S)

b)

Working alone, no skilled help

2.

Weaknesses (W)

c)

Increase in weddings expected as COVID restrictions ease

3.

Opportunities (O)

d)

COVID pandemic restrictions disallow large family gatherings

4.

Threats (T)

28.

Which two marketing platforms are offline marketing platforms? (Choose two)

a)

Flyers and Pamphlets

b)

Email

c)

Google ads

d)

TV ads

e)

Social Media

29.

Your company manufactures 72 hr. emergency kits and sells them for a low profit margin. You want to expand your customer base to increase your sales volume, but you have a limited budget. What marketing method would be the best choice?

a)

Email

b)

Distribute Flyers

c)

Local Television Ad

d)

Social Media

30.

A DJ wants to analyze market reactions to the new music selections played at his dance last weekend. He advertises his weekly dances using social media and email. Which would be the most effective way to gather reactions from those who attended the dance?

a)

Observation

b)

Focus Groups

c)

Surveys

d)

Personal Interviews

31.

What was the customer acquisition cost?

a)

$107,000

b)

$11,000

c)

$1,070

d)

$110

32.

Which element of a marketing plan provides a synopsis of details to be outlined later in the plan?

a)

Executive Summary/Business Description

b)

Situation Analysis

c)

Delivery Plan

d)

Marketing Mix

33.

For each statement about the Sales Process, select True or False. Prospecting is typically the last step in the Sales Process.

a)

True

b)

False

34.

For each statement about the Sales Process, select True or False. Prospecting involves finding potential customers, determining if they have a need for your product, and whether they can afford it.

a)

True

b)

False

35.

Handling Objections means listening to the potential customer's concerns and addressing them.

a)

True

b)

False

36.

For each statement about the Sales Process, select True or False. Follow Up is getting the decision from the customer to move forward.

a)

True

b)

False

37.

For each statement about the Sales Process, select True or False. A presentation is when you demonstrate how your product meets the needs of the potential customer.

a)

True

b)

False

38.

For each statement about the Sales Process, select True or False. Approach is making first contact with the customer.

a)

True

b)

False

39.

For each statement about the Sales Process, select True or False. Researching the market and tailoring your sales presentation to the customer is a presentation.

a)

True

b)

False

40.

Which Sales Channel has been opened to manufacturers because of digital tools?

a)

Direct-to-Consumer

b)

B2B

c)

Wholesale

d)

Distribution

41.

Which two ways can Customer Service and Support affect sales? (Choose two)

a)

Increased Sales through Responsiveness and Personalization

b)

Distributing marketing information

c)

More Sales through Customer Evangelists

d)

Closing the deal with rapid engagement

e)

Coordinating shipping

42.

A toy company wants to create a product/market fit hypothesis for a new toy. Which element of the hypothesis involves writing a statement explaining what the new toy does and how it is different from the competition?

a)

UX

b)

Identify underserved customer needs

c)

Value proposition

d)

Determine the target customer

43.

You have an idea for a new product. Market research suggests the product is needed to solve a problem and will be enthusiastically embraced by customers. What is one of the first steps you must do before creating a product prototype?

a)

Pre-sale the product for funding

b)

Create a social media following

c)

Launch a marketing campaign

d)

Identify materials

44.

You create a new type of electric shaver that is lightweight, portable, and holds a longer charge. You want to use value engineering to improve the shaver. Which action is an example of value engineering?

a)

Putting a faster motor inside the shaver to increase the quality of a shave.

b)

Using cheaper materials for the cover without affecting overall quality.

c)

Putting a smaller motor inside the shaver to make the shaver run faster.

d)

Moving manufacturing to a third-party plant.

45.

For each statement about Product Quality Control Testing, select True or False.

a)

Review the results of external quality assurance testing.

b)

Refine quality measures as needed to increase the level of satisfaction with your product

c)

Determine what standards have to be met based on the product and industry.

d)

Establish the method to use for testing product quality.

e)

Product Quality Control Testing should be established once sales to customers have already began.

46.

Which are two characteristics of direct distribution that differ from fulfillment centers? (Choose two)

a)

a. Direct distribution is also known as a zero level channel.

b)

b. The manufacturer controls all aspects of distribution.

c)

c. Packing and shipping is done by a third-party.

d)

d. Warehousing is outsourced.

e)

e. Inventory is stored for longer periods of time.

47.

At 150 client visits per month, how much does the salon have to mark up each visit, percentage-wise, for to break even at the end of the month.

a)

25%

b)

200%

c)

100%

d)

50%

48.

According to the information in the Balance Sheet, what is your equity in the business?

a)

$17,000

b)

$10,000

c)

$11,000

d)

$7,000

49.

You recently started a small affiliate marketing service. Last month, you spent 1,000onaPay−Per−Click(PPC)onlineadvertisingcampaignthatresultedin1,000 on a Pay-Per-Click (PPC) online advertising campaign that resulted in 1,200 in sales. What was last month's Return on Investment (ROI) for your affiliate marketing service?

a)

80%

b)

20%

c)

120%

d)

.2%

50.

Which two costs should be included when calculating start-up costs for a business? (Choose two)

a)

Utilities

b)

Rent

c)

Business cards

d)

Permits, licenses, and incorporation fees

e)

Payroll

51.

A startup business is looking for ways to get funded. Which type of funding funds a business through private investments during a set period of time?

a)

Incubator

b)

Shark

c)

Bootstrapping

d)

Accelerator

52.

Which business scenario fits the definition of a small business, according to the SBA?

a)

A not-for-profit credit counseling service

b)

A fast food restaurant that is independently owned and operated

c)

A movie screen company that controls 90% of the movie screen market

d)

A multinational language translation service

53.

You need to create a legal structure for your small business. You have plans for it to grow and hope in the future to sell shares to the public. Your startup partners are citizens of Mexico and Japan. You do not want to be personally responsible for business liabilities. Which legal structure should you set up for your business?

a)

Limited Liability Company

b)

S-Corporation

c)

C-Corporation

d)

Sole Proprietorship

54.

Match each business management role to its corresponding description.

a)

Chief Executive Officer (CEO)

1.

The highest-ranking employee in the company; reports to the board of directors.

b)

Chief Financial Officer (CFO)

2.

Creates budgets, analyzes financial data, and forecasts company profits.

c)

Chief Technology Officer (CTO)

3.

Manages the technological requirements of a company.

d)

Chief Operating Officer (COO)

4.

Oversees the day-to-day administrative functions of a business; second in command.

55.

A computer training business needs to hire a consultant for a project to revamp the training courseware. Once the courseware is revamped, the consultant's services are complete. Which business compensation structure will pay the consultant and lead to the smallest payroll tax liability for the business?

a)

Contract

b)

Commission

c)

Salary

d)

Hourly

56.

Match each aspect of a Business Life Cycle to its corresponding description.

a)

Pivot

1.

Change part of a business model.

b)

Persevere

2.

Make attempts to scale a business.

c)

Exit Strategy

3.

Turn a business over to a family member.

57.

Which of these are characteristics of a successful entrepreneur mindset? (Choose two)

4 lines
58.

You are weighing possible risk in becoming an entrepreneur. Which situation is a risk of being an entrepreneur?

a)

Long hours

b)

Financial instability

c)

No control over schedule

d)

Lack of initiative

59.

What is a primary benefit of starting a new business without purchasing a franchise or buying an existing business?

a)

Less record keeping.

b)

Developing your own rules

c)

Lower financial risk

d)

Less upfront capital.

60.

Which three components are characteristic of a Pitch Deck? (Choose three)

a)

Highly Text-Based

b)

10-100 Pages

c)

Highly Visual

d)

Used to Get Investors Attention

e)

Used to Get Investor Buy-In

61.

You downloaded several of your favorite songs and used them in an ad to promote your product on social media sites. The ad was rejected because of the songs you chose. You are told that you violated Fair Use copyright. Which three are factors used to evaluate Fair Use copyright? (Choose three)

a)

a. Effect of your use on the potential market of the work copied.

b)

b. Obtained from a subscription website

c)

c. Amount of the work copied.

d)

e. Purpose of your use.

e)

d. Copied from a work purchased by a friend

62.

In the context of interpreting market research, which of the following is an example of Primary Data?

a)

Similar business scenarios on YouTube

b)

An series of industry reports

c)

Interviews with SMEs

d)

A list of your business competitors compiled by the Chamber of Commerce.

63.

Which three marketing platforms are online marketing platforms? (Choose three)

a)

TV ads

b)

Email

c)

Google ads

d)

Flyers and Pamphlets

e)

Social Media

64.

You have opened a for-profit adult, brick-and-mortar technical school and you want to advertise it to potential students throughout your state. Which marketing method would be most appropriate?

a)

Email

b)

Distribute Flyers

c)

Local Television Ad

d)

Social Media

65.

What is the sales growth percentage?

a)

10%

b)

15%

c)

20%

d)

25%

66.

What was the Customer Retention Cost?

a)

$6

b)

$3

c)

$2

d)

$2.40

67.

A company releasing new software is constructing its marketing mix. Which of these elements comprise the marketing mix? (Choose four)

a)

Place

b)

Promotion

c)

People

d)

Price

e)

Product

68.

Place the Elements of a Sales Process in the correct order.

a)

Step 1 = Prospecting, Step 2 = Preparation

b)

Step 1 = Preparation, Step 2 = Prospecting

c)

Step 1 = Closing, Step 2 = Prospecting

d)

Step 1 = Presentation, Step 2 = Closing

69.

Which is the primary characteristic of all physical and digital sales channels?

a)

Market dominance

b)

Branding

c)

Closing sales

d)

B2B

70.

Which two types of Sales Channels sell primarily to other businesses? (Choose two)

a)

B2B

b)

Retail

c)

Wholesale

d)

Online

e)

Direct-to-Consumer

71.

Which tool is most useful in helping Customer Service support sales strategies?

a)

Remote Desktop

b)

Website

c)

Contact List

d)

CRM

72.

A bakery has developed a new artisan bread. The staff are giving away taste samples to customers as they enter the store. What are two criteria the bakery can use to determine the quality of their new product? (Choose two)

a)

Measure sales of the new bread after customers have sampled it.

b)

Observe customer reactions while they taste the product.

c)

Ensure the ingredients are all organic.

d)

Observe how customers respond to the packaging.

e)

Test the ingredients for freshness.

73.

You run a small lawncare service and are deciding whether to build your own website or have a website design company build the site. What type of analysis is needed to make the best decision possible? (Choose three)

a)

Focus group

b)

Buy or build

c)

Training employees with the knowledge to consistently deliver the service.

d)

Value engineering

e)

Creating an effective demonstration of your service for potential customers.

74.

A new product tester at a company reads that all testing must be done in adherence with OSHA regulations? Which two aspects of business operations fall under OSHA? (Choose two)

a)

Safety requirements

b)

Government regulations

c)

Functional requirements

d)

Technical requirements

75.

Which are two characteristics of fulfillment centers that differ from direct distribution? (Choose two)

a)

a. Fulfillment centers pack and ship for a manufacturer.

b)

b. Warehousing is a primary role.

c)

c. The manufacturer controls all aspects of distribution.

d)

d. Inventory is created on-demand rather than stored.

e)

e. A fulfillment center is a zero level channel.

76.

What is the minimum price he must charge for each of the 200 haircuts so he can cover this increased salary?

a)

$30

b)

$20

c)

$15

d)

$25

77.

Match each income statement and balance sheet term to its role in their respective statements.

a)

Revenue = the amount of gross sales from goods and services.

1.

Revenue

b)

Expenses = the costs a business has to maintain operations and sell goods and services.

2.

Expenses

c)

Accounts Payable = the amount of money a business owes to vendors.

3.

Accounts Payable

d)

Accounts Receivable = the amount of money customers owe a business for goods and services sold.

4.

Accounts Receivable

78.

Which expense is a variable cost?

a)

Monthly rent on a store

b)

Hourly wages for an office employee

c)

Weekly advertisement picture in a journal

d)

Insurance payments

79.

What is your projected ending cash balance for the month?

(a)  

80.

Which two are benefits of using Angel investors to help start a business? (Choose two)

a)

Angels do not share in the profits of the business.

b)

Angel investors typically do not expect to be paid until the business begins making money.

c)

Angels often accept a lower return on investment compared to other sources of equity capital.

d)

Angels have no equity in the business.