WorksheetsBusiness Concepts and Design Thinking
Total questions: 80
Worksheet time: 43mins
Which statement defines entrepreneurship?
Marketing and selling products.
Setting up a business with the aim to make a profit.
Acquiring leadership and managerial skills.
Quickly advancing in positions within a corporation.
You've been asked to classify several businesses as either B2B or B2C. For each business, select B2B or B2C.
B2B
Wholesale flooring distributor
B2B
Purchases requiring a tax exemption certificate
B2C
Chain of local grocery stores
B2C
Motorcycle repair shop
You need to create a legal structure for your small business. You would like some of the benefits enjoyed by large corporations, but do not want to be taxed twice. You have four partners who will be shareholders. None of you plan to sell your ownership shares to the public, but do want to be protected from business liabilities. Which legal structure should you set up for your business?
Sole Proprietorship
C-Corporation
Limited Liability Company
S-Corporation
For each role and responsibility for a business, categorize the role or responsibility as belonging to either a founder or a stakeholder.
founder
Start companies around ideas
stakeholder
Are the main drivers for the vision of a startup
stakeholder
Affected by company activities
stakeholder
Affected by a company’s financial picture
Complete each statement about business compensation structure by selecting the correct option from each drop-down list. An example of ________ compensation is paying field laborers for the amount of fruit they pick.
Piece Work
Hourly Wage
Salary
Commission
A ________ employee receives a set amount of pay each month without overtime compensation for extra hours worked.
Salary
Hourly
Commission
Freelance
Employees most affected by minimum wage laws are compensated ________.
Hourly
Annually
Monthly
Weekly
An employee who is paid a percentage of a sale is paid by ________.
Commission
Salary
Hourly Wage
Bonus
Place the stages of the business life cycle in the correct order.
Existence, Survival of the Fittest, Success, Takeoff, Maturity
Existence, Success, Survival of the Fittest, Takeoff, Maturity
Existence, Takeoff, Success, Survival of the Fittest, Maturity
Existence, Maturity, Success, Takeoff, Survival of the Fittest
Match each Element of the Design Thinking Process to its corresponding description.
Research Your Users' Needs
Empathize
State Your Users' Needs and Problems
Define
Assumptions and Create Ideas
Ideate
Create Solutions
Prototype
Try Your Solutions
Test
Successful entrepreneurs have mindsets that typically possess which three characteristics? (Choose three)
Nervous
Collaboration
Creativity
Status quo
Self-reliance
Which is one of the greatest benefits of being an entrepreneur?
Schedule control
Quick return on investment
Meeting new people
Paying less taxes
Which three characteristics help identify a business opportunity? (Choose three)
Marketing
Branding
Service
Price
Size
What should this entrepreneur do FIRST before offering to design and build water features as part of his landscaping business?
Contact the water department to see if they can support the extra demand for water.
Ask the customers in the area if they are interested in adding a water feature to their gardens.
Determine if there is a supply chain available.
Perform a financial audit to determine if there is enough money available to add the new service.
Which two documents summarize the business plan of a company? (Choose two)
Marketing Plan
Balance Sheet
Lean Canvas
Pitch Deck
Which three elements are required to have a Trade Secret? (Choose three)
Others cannot legitimately obtain the information
A unique logo or brand names
Subject to reasonable efforts to maintain its secrecy
Original work must be in a tangible form
Information has economic value not generally known
A cooking company wants to identify a target market for a new, AI-enabled toaster oven. Which types of behaviors are analyzed when defining a target market? (Choose two)
Organizational
Marketing
Geographic
Demographic
In the context of interpreting market research, classify the following data as either Primary or Secondary.
Primary
Secondary
A marketing survey you posted on Facebook = Primary Data. True or False?
True
False
Information collected from your company focus group = Primary Data. True or False?
True
False
Demographic data you obtained from the government = Secondary Data. True or False?
True
False
Facts you collected from professional journal articles = Secondary Data. True or False?
True
False
Direct Competition is a company that offers the same thing you offer.
True
False
Indirect Competition is a business whose services are different from yours but satisfy the same need.
True
False
All companies that well goods and services are indirect competitors.
True
False
A business is not affected by knowing the strengths and weaknesses of competitors.
True
False
Setup a SWOT analysis with the characteristics provided about this business by matching the company characteristic with the appropriate SWOT element.
Large gallery of stock photos
Strengths (S)
Working alone, no skilled help
Weaknesses (W)
Increase in weddings expected as COVID restrictions ease
Opportunities (O)
COVID pandemic restrictions disallow large family gatherings
Threats (T)
Which two marketing platforms are offline marketing platforms? (Choose two)
Flyers and Pamphlets
Google ads
TV ads
Social Media
Your company manufactures 72 hr. emergency kits and sells them for a low profit margin. You want to expand your customer base to increase your sales volume, but you have a limited budget. What marketing method would be the best choice?
Distribute Flyers
Local Television Ad
Social Media
A DJ wants to analyze market reactions to the new music selections played at his dance last weekend. He advertises his weekly dances using social media and email. Which would be the most effective way to gather reactions from those who attended the dance?
Observation
Focus Groups
Surveys
Personal Interviews
What was the customer acquisition cost?
$107,000
$11,000
$1,070
$110
Which element of a marketing plan provides a synopsis of details to be outlined later in the plan?
Executive Summary/Business Description
Situation Analysis
Delivery Plan
Marketing Mix
For each statement about the Sales Process, select True or False. Prospecting is typically the last step in the Sales Process.
True
False
For each statement about the Sales Process, select True or False. Prospecting involves finding potential customers, determining if they have a need for your product, and whether they can afford it.
True
False
Handling Objections means listening to the potential customer's concerns and addressing them.
True
False
For each statement about the Sales Process, select True or False. Follow Up is getting the decision from the customer to move forward.
True
False
For each statement about the Sales Process, select True or False. A presentation is when you demonstrate how your product meets the needs of the potential customer.
True
False
For each statement about the Sales Process, select True or False. Approach is making first contact with the customer.
True
False
For each statement about the Sales Process, select True or False. Researching the market and tailoring your sales presentation to the customer is a presentation.
True
False
Which Sales Channel has been opened to manufacturers because of digital tools?
Direct-to-Consumer
B2B
Wholesale
Distribution
Which two ways can Customer Service and Support affect sales? (Choose two)
Increased Sales through Responsiveness and Personalization
Distributing marketing information
More Sales through Customer Evangelists
Closing the deal with rapid engagement
Coordinating shipping
A toy company wants to create a product/market fit hypothesis for a new toy. Which element of the hypothesis involves writing a statement explaining what the new toy does and how it is different from the competition?
UX
Identify underserved customer needs
Value proposition
Determine the target customer
You have an idea for a new product. Market research suggests the product is needed to solve a problem and will be enthusiastically embraced by customers. What is one of the first steps you must do before creating a product prototype?
Pre-sale the product for funding
Create a social media following
Launch a marketing campaign
Identify materials
You create a new type of electric shaver that is lightweight, portable, and holds a longer charge. You want to use value engineering to improve the shaver. Which action is an example of value engineering?
Putting a faster motor inside the shaver to increase the quality of a shave.
Using cheaper materials for the cover without affecting overall quality.
Putting a smaller motor inside the shaver to make the shaver run faster.
Moving manufacturing to a third-party plant.
For each statement about Product Quality Control Testing, select True or False.
Review the results of external quality assurance testing.
Refine quality measures as needed to increase the level of satisfaction with your product
Determine what standards have to be met based on the product and industry.
Establish the method to use for testing product quality.
Product Quality Control Testing should be established once sales to customers have already began.
Which are two characteristics of direct distribution that differ from fulfillment centers? (Choose two)
a. Direct distribution is also known as a zero level channel.
b. The manufacturer controls all aspects of distribution.
c. Packing and shipping is done by a third-party.
d. Warehousing is outsourced.
e. Inventory is stored for longer periods of time.
At 150 client visits per month, how much does the salon have to mark up each visit, percentage-wise, for to break even at the end of the month.
25%
200%
100%
50%
According to the information in the Balance Sheet, what is your equity in the business?
$17,000
$10,000
$11,000
$7,000
You recently started a small affiliate marketing service. Last month, you spent 1,000onaPay−Per−Click(PPC)onlineadvertisingcampaignthatresultedin 1,200 in sales. What was last month's Return on Investment (ROI) for your affiliate marketing service?
80%
20%
120%
.2%
Which two costs should be included when calculating start-up costs for a business? (Choose two)
Utilities
Rent
Business cards
Permits, licenses, and incorporation fees
Payroll
A startup business is looking for ways to get funded. Which type of funding funds a business through private investments during a set period of time?
Incubator
Shark
Bootstrapping
Accelerator
Which business scenario fits the definition of a small business, according to the SBA?
A not-for-profit credit counseling service
A fast food restaurant that is independently owned and operated
A movie screen company that controls 90% of the movie screen market
A multinational language translation service
You need to create a legal structure for your small business. You have plans for it to grow and hope in the future to sell shares to the public. Your startup partners are citizens of Mexico and Japan. You do not want to be personally responsible for business liabilities. Which legal structure should you set up for your business?
Limited Liability Company
S-Corporation
C-Corporation
Sole Proprietorship
Match each business management role to its corresponding description.
Chief Executive Officer (CEO)
The highest-ranking employee in the company; reports to the board of directors.
Chief Financial Officer (CFO)
Creates budgets, analyzes financial data, and forecasts company profits.
Chief Technology Officer (CTO)
Manages the technological requirements of a company.
Chief Operating Officer (COO)
Oversees the day-to-day administrative functions of a business; second in command.
A computer training business needs to hire a consultant for a project to revamp the training courseware. Once the courseware is revamped, the consultant's services are complete. Which business compensation structure will pay the consultant and lead to the smallest payroll tax liability for the business?
Contract
Commission
Salary
Hourly
Match each aspect of a Business Life Cycle to its corresponding description.
Pivot
Change part of a business model.
Persevere
Make attempts to scale a business.
Exit Strategy
Turn a business over to a family member.
Which of these are characteristics of a successful entrepreneur mindset? (Choose two)
You are weighing possible risk in becoming an entrepreneur. Which situation is a risk of being an entrepreneur?
Long hours
Financial instability
No control over schedule
Lack of initiative
What is a primary benefit of starting a new business without purchasing a franchise or buying an existing business?
Less record keeping.
Developing your own rules
Lower financial risk
Less upfront capital.
Which three components are characteristic of a Pitch Deck? (Choose three)
Highly Text-Based
10-100 Pages
Highly Visual
Used to Get Investors Attention
Used to Get Investor Buy-In
You downloaded several of your favorite songs and used them in an ad to promote your product on social media sites. The ad was rejected because of the songs you chose. You are told that you violated Fair Use copyright. Which three are factors used to evaluate Fair Use copyright? (Choose three)
a. Effect of your use on the potential market of the work copied.
b. Obtained from a subscription website
c. Amount of the work copied.
e. Purpose of your use.
d. Copied from a work purchased by a friend
In the context of interpreting market research, which of the following is an example of Primary Data?
Similar business scenarios on YouTube
An series of industry reports
Interviews with SMEs
A list of your business competitors compiled by the Chamber of Commerce.
Which three marketing platforms are online marketing platforms? (Choose three)
TV ads
Google ads
Flyers and Pamphlets
Social Media
You have opened a for-profit adult, brick-and-mortar technical school and you want to advertise it to potential students throughout your state. Which marketing method would be most appropriate?
Distribute Flyers
Local Television Ad
Social Media
What is the sales growth percentage?
10%
15%
20%
25%
What was the Customer Retention Cost?
$6
$3
$2
$2.40
A company releasing new software is constructing its marketing mix. Which of these elements comprise the marketing mix? (Choose four)
Place
Promotion
People
Price
Product
Place the Elements of a Sales Process in the correct order.
Step 1 = Prospecting, Step 2 = Preparation
Step 1 = Preparation, Step 2 = Prospecting
Step 1 = Closing, Step 2 = Prospecting
Step 1 = Presentation, Step 2 = Closing
Which is the primary characteristic of all physical and digital sales channels?
Market dominance
Branding
Closing sales
B2B
Which two types of Sales Channels sell primarily to other businesses? (Choose two)
B2B
Retail
Wholesale
Online
Direct-to-Consumer
Which tool is most useful in helping Customer Service support sales strategies?
Remote Desktop
Website
Contact List
CRM
A bakery has developed a new artisan bread. The staff are giving away taste samples to customers as they enter the store. What are two criteria the bakery can use to determine the quality of their new product? (Choose two)
Measure sales of the new bread after customers have sampled it.
Observe customer reactions while they taste the product.
Ensure the ingredients are all organic.
Observe how customers respond to the packaging.
Test the ingredients for freshness.
You run a small lawncare service and are deciding whether to build your own website or have a website design company build the site. What type of analysis is needed to make the best decision possible? (Choose three)
Focus group
Buy or build
Training employees with the knowledge to consistently deliver the service.
Value engineering
Creating an effective demonstration of your service for potential customers.
A new product tester at a company reads that all testing must be done in adherence with OSHA regulations? Which two aspects of business operations fall under OSHA? (Choose two)
Safety requirements
Government regulations
Functional requirements
Technical requirements
Which are two characteristics of fulfillment centers that differ from direct distribution? (Choose two)
a. Fulfillment centers pack and ship for a manufacturer.
b. Warehousing is a primary role.
c. The manufacturer controls all aspects of distribution.
d. Inventory is created on-demand rather than stored.
e. A fulfillment center is a zero level channel.
What is the minimum price he must charge for each of the 200 haircuts so he can cover this increased salary?
$30
$20
$15
$25
Match each income statement and balance sheet term to its role in their respective statements.
Revenue = the amount of gross sales from goods and services.
Revenue
Expenses = the costs a business has to maintain operations and sell goods and services.
Expenses
Accounts Payable = the amount of money a business owes to vendors.
Accounts Payable
Accounts Receivable = the amount of money customers owe a business for goods and services sold.
Accounts Receivable
Which expense is a variable cost?
Monthly rent on a store
Hourly wages for an office employee
Weekly advertisement picture in a journal
Insurance payments
What is your projected ending cash balance for the month?
(a)
Which two are benefits of using Angel investors to help start a business? (Choose two)
Angels do not share in the profits of the business.
Angel investors typically do not expect to be paid until the business begins making money.
Angels often accept a lower return on investment compared to other sources of equity capital.
Angels have no equity in the business.
