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WorksheetsMcDonald's
Total questions: 20
Worksheet time: 14mins
McDonald's is one of the largest franchises in the world.
True
False
As a franchise, McDonald's allows investors, or franchisees, to invest in their business model and create new locations for business.
True
False
McDonald's customer segments or target customers include which of the following groups or demographics. Choose the three that apply.
Low to mid income earners
Families
People looking for a quick and easy food option
Health conscious eaters
If we choose families as our customer segment for McDonalds's, what are three customer problems they face that McDonald's helps resolve with their business model.
Family food options are expensive.
Families have little time and are often on the go.
There are few options that offer fast, cheap, consistent service.
Food is inexpensive and easily accessible on the go.
What are three competitors or existing alternatives to McDonald's? Check the four that apply.
Burger King
Whataburger
Wendy's
In and Out
Texas RoadHouse
What solutions or value does McDonald's provide to customers when solving their problems?
Over 38,000 locations that provide consistent service and food options.
A menu that appeals to both children and adults.
Fast, convenient service with easy acess.
Expensive food options with a limited menu.
What is McDonald's value proposition, what makes them intriguing, unique, and a good choice for potential customers?
Fast service
Convenience
Affordability
Accessibility
Luxury
What sales channels does McDonald's provide to its customers? Choose the three that apply.
Brick and Mortar franchise locations
An app that allows food to be ordered before hand
A delivery option that can be accessed through the app.
Door Dash or Uber Eats
What is McDonald's slogan?
Lovin' It
The world is a happy meal
Fast, quick, cheap
Quality is our recipe
What marketing channels does McDonald's use, how do they promote their product? Choose the three that apply.
TV ads
Social media
Billboard signs
Mailing flyers
What is McDonald's customer service model, how do they support customer relationships? Choose the three that apply.
A rewards program that can earn free food.
Self-service and automated services
Limited personal assistance
A dedicated service agent wherever you go
What are four Key Activities that McDonald's has to carry out to be successful?
Secure a global supply and distribution network
Food preparation and order fulfillment
Franchise support to franchisees
Marketing and advertising
Manufacturing
What are the most important key resources that McDonald's has that allows its business model to be successful? Choose the four that best apply.
Brand
A network of restaurant locations
A well established supply chain
Intellectual property such as recipes and trademarks
Manufacturing plants and facilities
Who are McDonald's key partners or collaborators? Choose the four that best apply.
Franchisees
Food suppliers
Beverage partners
Marketing Agencies and influencers
The federal government
Which of the following are Key Metrics that allow McDonald's to measure their success? Choose the four that best apply.
Customer Satisfaction scores and reviews
Customer retention rate
Net income
Number of franchises in operation and number of new franchises
How many french fries they buy?
What is McDonald's cost structure or the most important expenses associated with their successful business model? Choose the four best that apply.
Food and packaging
Labor
Rent and utilities
Marketing and advertising
Manufacturing
What are McDonald's revenue streams or how do they earn income? Choose the four that best apply.
Product sales
Franchise fees
Royalties
Rent or lease income
Data sales
McDonald's is a franchisor that offers a proven and profitable business model to investors.
True
False
McDonald's allows investors known as franchisees to utilize their business model?
True
False
McDonald's is the largest American fast food franchise?
True
False
