Free Printable Domain 2 Lesson 1 Quiz

1.

Ellie owns a tumbling gym. She compiled a list of nearby competitors. Classify the following business as either direct or indirect competition:

Gymnast training center

a)

Direct competition

b)

Indirect competition

2.

Ellie owns a tumbling gym. She compiled a list of nearby competitors. Classify the following business as either direct or indirect competition:

Cheerleading gym

a)

Direct competition

b)

Indirect competition

3.

Tom runs a car repair shop with dependable employees. Recently he has seen an increase in customers needing work done. He knows that he needs to replace one of the lift machines but is struggling to finance it. There are other repair shops in the neighborhood. Identify the SWOT analysis element below:

Dependable employees

a)

Strength

b)

Opportunity

c)

Threat

d)

Weakness

4.

Tom runs a car repair shop with dependable employees. Recently he has seen an increase in customers needing work done. He knows that he needs to replace one of the lift machines but is struggling to finance it. There are other repair shops in the neighborhood. Identify the SWOT analysis element below:

Repair shop competitors

a)

Strength

b)

Opportunity

c)

Threat

d)

Weakness

5.

An internet article about fashion trends seen in Europe was used to select inventory for a small boutique. What type of data was used in this scenario?

a)

Secondary

b)

Ancillary

c)

Primary

d)

Binary

6.

A(n) ___________ competitor is a business that sells different products or services but is similar enough to be competitive with another business. [Evaluate Competition]

a)

indirect

b)

direct

7.

Mark designs logos for businesses in his city. He mostly works with local bakeries. What is Mark’s target market?

a)

Females, ages 13-19

b)

Males, ages 20-40

c)

Kids, ages 2-12

d)

Adults, ages 25-60

8.

Tom runs a car repair shop with dependable employees. Recently he has seen an increase in customers needing work done. He knows that he needs to replace one of the lift machines but is struggling to finance it. There are other repair shops in the neighborhood. Identify the SWOT analysis element below:

Increased customers

a)

Strength

b)

Opportunity

c)

Threat

d)

Weakness

9.

A focus group was formed to provide opinions for a target market. What type of data is being collected from the focus group?

a)

Binary

b)

Secondary

c)

Ancillary

d)

Primary

10.

Ellie owns a tumbling gym. She compiled a list of nearby competitors. Classify the following business as either direct or indirect competition:

Trampoline park

a)

Direct competition

b)

Indirect competition

11.

A(n) _________ competitor is a business that sells similar products or services as another business. [Evaluate Competition]

a)

direct

b)

indirect

12.

Secondary data often contains personal ______. [Primary and Secondary Data]

a)

bias

b)

fitness

c)

issues

d)

fairness

13.

Tom runs a car repair shop with dependable employees. Recently he has seen an increase in customers needing work done. He knows that he needs to replace one of the lift machines but is struggling to finance it. There are other repair shops in the neighborhood. Identify the SWOT analysis element below:

Small budget

a)

Strength

b)

Opportunity

c)

Threat

d)

Weakness

14.

Ellie owns a tumbling gym. She compiled a list of nearby competitors. Classify the following business as either direct or indirect competition:

Martial arts center

a)

Direct competition

b)

Indirect competition

15.

A SWOT analysis documents a company’s strengths, weaknesses, ___________, and threats.

a)

optimism

b)

opportunities

c)

offers

d)

obligations

16.

__________ data is more accurate and reliable compared to secondary data. [Primary and Secondary Data]

a)

Quality

b)

Secondary

c)

Primary

d)

Recent

17.

A ____________ proposition is a statement that explains why a customer should do business with a company. [Target Market, Value Proposition, and Pricing]

a)

value

b)

target

c)

market

d)

pricing

18.

Financial limitations would be an example of a(n) ___________ in a SWOT analysis. [SWOT Analysis]

a)

strength

b)

weakness

c)

opportunity

d)

threat

19.

A target market identifies the _________ group to which a company markets its products and services. [Target Market, Value Proposition, and Pricing]

a)

value

b)

customer

c)

primary

d)

spotlight

20.

Josie is a teenage girl who wants to start a jewelry-making business. Her target market is females, ages 10-14. What price should she charge per necklace that she sells?

a)

Between one and ten dollars

b)

Between ten and twenty dollars

c)

Between twenty and thirty dollars

d)

Between thirty and forty dollars

Domain 2 Lesson 1 Quiz

Total questions: 20

Worksheet time: 19mins

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